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The SEO Benefits of Press Releases

Press Release SEO Part 1 of 3

It’s no secret that a big part of SEO is increasing traffic and exposure for your website and your brand. And of course one of the best ways to do that is by getting quality backlinks. If you scope through the web, you can find any number of experts telling you the various ways that you can get those links, but it can be difficult to determine which of those are actually going to work and work well. We’ve all taken the advice of one marketing expert or another in order to see how effective their chosen methods of achieving backlinks are. And I’m sure we’ve all had some pretty disappointing results at one time or another.


Once upon a time, link building was the way to go to get more traffic to your website. But Google is constantly adapting their search algorithm and becoming smarter, leading them to begin penalizing those using link building schemes. So of course those looking for the best backlinking options have moved on from link building. Then there was the link earning technique. This differs from link building in that you’re earning your links ethically: no more spamming your content to other people’s blogs. This is a better solution because you’re still getting those links when people who like your content automatically share your links on social media, but you’re being recognized for your content at the same time, rather than spamming your readers.


Press Release Link Building

SEO link building

While SEO practices continued to evolve over the years, other key ways of gaining healthy backlinks have occurred, including the popular and potent press release. Many of you who are new to SEO may be thinking that press releases can’t have any basis in the world of SEO, but you would be wrong. You might even be wondering what a press release is and why your website would need one. As SEO experts, we’re always scoping out the best ways to increase traffic and brand exposure to give us a positive impact with search engine rankings. Compared with paid advertising and other SEO solutions, press releases are both effective and economical. The value for your hard earned dollars comes from the increase in traffic to your website and the ability to maximize your SEO efforts with just a single press release syndication, as opposed to months of work building links or earning them ethically.


The Press Release Goes Digital

Press releases have been around since the early 1900’s, long before the internet arrived. Since then, they have been used to get news out to the public, which can help them to learn about your business. But when starting the press release process, it has always been important to find a newsworthy topic in order to grab the media’s attention and give them something to write about. In other words, you need a press release with real news in order to create real value.


Just as the internet has changed the created other online platforms like blogs and social media, so too has it changed the face of press releases. Now, rather than just covering newspapers, magazines, and radio, press releases can be covered on online media. And the best part is, press releases can be used by companies large and small, from startups and family owned businesses, to fortune 500 companies. A press release will help you reach out to your target audience, and can lead to a boost in sales. And because search engines index press releases, your content will be stored in the Google database so that users searching for you on Google will easily be able to locate your content.

Agency Exclusive - Bulk Wholesale Pricing for Press Releases

Whether you are a marketing agency or an SEO, if you are responsible for building back links or growing organic traffic to a website, then I encourage you to check out our wholesale bulk pricing on completely done-for-you premium press releases. 

Our releases get real traffic and authority links from the top online media and news channels. We guarantee each release will get Google News placement as well as over 400 other news outlets.

NEW WHITE LABEL OPTION - When you order 50 or more press release credits each press release will now come with a beautifully-detailed PDF syndication report featuring your agency logo and branding. Combine that with the fact that each release is under $50, and that includes the writing fee, and you can't go wrong reselling our press releases.


Don't Just Take Our Word for It

3rd Party Press Release Case Studies

About 4 years ago, there was a study on the effectiveness of press releases for gaining backlinks, which revolved around Matt Cutts. Cutts commented within a Google forum thread, stating that press releases do not provide links of any real benefit when it comes to ranking. To test this theory, a press release was issued using the anchor text ‘leasreepressmm’, which pointed to Cutts’ blog. The aim here was to see if the blog could be ranked for that particular keyword. And as the results show, the experiment was a resounding success. In fact, the blog in question is still ranking, years after the initial study was performed. So not only are these backlinks powerful, they are a great way to get your website ranking. If you’re still not convinced that you need a press release, we’ve got some additional data that might just change your mind.


In another popular study done by Moz, it was shown that media coverage does affect the organic traffic as well as the backlinks of a brand. Perhaps the best example of this is the brand Roman Originals. Roughly two years ago, this brand went viral because of a simple article of clothing: a dress. You may remember this particular dress, which sparked a worldwide debate when people simply couldn’t agree on the color scheme. This dress would receive huge amounts of attention from everyday individuals, celebrities, and major publishers such as Time, Wired, and BuzzFeed.


Based on the Moz analysis, Roman Originals saw an increase of 17.5K in press mentions, a nearly 420% increase in US organic traffic. Additionally, the brand received a 2.3K% increase in new backlinks. So much global exposure led to an increase of 560% in global sales within the 24 hours following the story going viral.

Conclusions

But what does this mean for you? It means that your brand, even if it is small or little known, stands a chance of getting your name out there with the use of a press release. To do this, you’ll want to find a unique angle or aspect of your brand to add to your press release in order to draw in your readers. But don’t get discouraged; writing a press release is actually a really simple process. You only need to follow the general style of a press release and include a newsworthy message to your target audience. Stay tuned for Part 2 of 3 where we will explain the entire process of crafting the perfect press release for SEO and link building.

Agency Exclusive - White Label Syndication Reports When You Buy Bulk Press Release Credits

NEW WHITE LABEL OPTION - When you order 50 or more press release credits each press release will now come with a beautifully-detailed PDF syndication report featuring your agency logo and branding. Combine that with the fact that each release is under $50, and that includes the writing fee, and you can't go wrong reselling our press releases.

Our releases get real traffic and authority links from the top online media and news channels. We guarantee each release will get Google News placement as well as over 400 other news outlets. And best of all, each release is completely written for you so you can easily add this powerful SEO tool to your agency arsenal without spending time building your writing and editing team and buying your own premium newswire.

Meet Your White Label Press Release Team

  • Guaranteed Google News and 400+ Top News Outlets
  • Completely Written for You, You Have 100% Editorial Control
  • Agency Wholesale Pricing and Bulk White Label Reporting

Yes, I want bulk wholesale pricing for completely done for you Premium Press Releases for my agency!

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