Category Archives for "Web 2.0 SEO"

Gain valuable insight into advanced web 2.0 SEO.

GMB SEO Training – On Page Optimization

9 Step On-Page Optimization for Increasing Your Local Relevancy - Make Google Fall in Love with Your Site

Chaz local maps SEO expert

Hey there you GMB SEO Ninjas, it's Chaz again with another other the shoulder look at how we add a massive dose of local relevancy to our websites and make Google Bot fall in love with us.

Not only do we see better rankings in Local Maps from using this approach, but also in the organic SERPs too.

Just a word of advice before we dive into the nuts and bolts. have patience when waiting for results from on-page changes. We usually don't see movement for 7 to 10 days after doing on-page optimization.

Watch in about 25 Minutes We Turn Our Web Page into a Local Ranking Machine

These On-Page Steps Are a Perfect Fit for Our GMB Optimization Service!

If you are struggling to develop a GMB Optimization System, don't fret we have you covered with a done-for-you solution that will completely take care of all the tasks needed to optimize your Google My Business listing. Learn about everything we do to give you that added advantage in local maps SEO

Key Take Aways From This Training

  • Make sure the main category and city is listed in the H1 or H2 tags
  • Include the company NAP on the web page you are optimizing
  • Link the company name and address to Google Maps Places Search URL
  • Include Schema or Json mark up on the web page.
  • Link to your business G+ about, photos, or reviews page.
  • Include 2 - 4 outbound Google Maps links to other nearby attractions in the city.
  • Embed a My Maps on page, be sure toinclude driving directions in the map.
  • Embed your Google + Badge on the page.
  • Embed a published photo postfrom the business Google + posts page.

Viral Ranking Effect Case Study

Safely Ranking A Website #1 with Web 2.0's and Social Media

Hi, it’s Chaz with Make My Business Boom and Web 2.0 Ranker and today we are going to take an in-depth look at one of the processes we use to rank local client sites.

Think of our ranking process as a series of steps that, as we implement them, will increase the SERPs. And while even though this case study will stop at using Web 2.0’s (because that is what ranked our case study site), our ranking process does continue beyond just web 2.0’s.

So let’s take a quick look at our entire ranking process, from start to finish, before we dive into the specifics of this case study.

Every SEO has their own ranking process that they constantly refine and perfect and if you are just starting out I encourage you to create your own process. Literally, write out and document each step of your process as this will allow you to easily train future assistants to do the tasks for your agency.

We developed our process to quickly and safely push websites into the top SERPs, build a complete digital brand and position our digital properties to become the authority in a niche. Our clients’ digital brands (not just their websites) dominate for the main keywords, for long tail keywords and for buyer intent keywords.

Step One: On-Site Optimization

Our site design/redesign method is based on keyword importance. Let me explain this point in some detail as it is really the foundation of our SEO strategy. Each page will have a topical relevance based on a group of highly related keywords or phrases and each page will silo to other pages based on a natural progression of discovery:

The chart shows a website silo that will allow you to rank for virtually all industry, niche, brand and location keyword variations. It is has specific vertical stacks, example: home page < main location page < specific location page or home page < main product page < specific product page and these stacks are important when we begin linking our blog posts to our pages.

Each page has a contextual link to the pages directly below it. So the home page links down to the main product page, main location page and main brand + industry page; the main product page links down to the specific product pages, etc.

Should the bottom pages of your silo link back to your home page? For years we always linked the bottom silo pages back to our home page under the assumption that it would pass juice through our silo structure. But some recent in-house tests are making us second guess this. There’s no conclusive evidence that linking back to the home page has any useful impact on the SERPs.

Additional keyword optimization we perform include: density analysis of the top 3 sites (we use the average of this), title, subheadings, alt tags, body text and meta (we use exact match and LSI to achieve our desired density).

Once we have the silo and keyword density optimized, we optimize for speed and user experience using Google Developers Tools and Pingdom Website Speed Test. Our goal is to make our site one of the top websites in terms of speed and user experience.

Now it’s time to optimize for geo relevancy for local businesses (we skip the first step for national SEO campaigns).

The first step is very quickly done using HTML Geo Tags. Once the tag is generated it is pasted into the head section on our webpage. The next step is to use Schema mark-up directly on the webpage itself. We use Schema Creator to quickly prepare our structured mark-up. You can read a great article on using Schema here: The final step is to embed keyword optimized Google My Maps onto the appropriate webpages.

Finally, we prepare our site for the future Content Autopilot and Google Authority Stacking phases by installing the Jetpack plugin and activating and linking the social sharing function to Facebook, Twitter and Google+.

Step Two: Create a Social Ring of Trust

So what is the Social Ring of Trust? It is a collection of authoritative and trusted web 2.0 and social profiles that you build for the brand. You should interlink these sites together and link each profile back to your website. Later on these properties will become the backbone for the Content Autopilot and Google Authority Stacking phases.

The same care and quality that was used for the company website should also be reflected in each of these web 2.0 and social profiles, add pictures, videos, call to actions and use quality seed articles. We recommend you manually create the following web 2.0’s for the business:

  • Facebook Page
  • Twitter Profile
  • LinkedIn
  • Pinterest
  • Google+ Profile
  • Google Local Business Page
  • Google Brand Page
  • Google Sites Site
  • YouTube Channel
  • Blogger
  • Tumblr
  • WordPress Blog
  • Weebly
  • Storify
  • Medium
  • Digg
  • Buzzfeed
  • Reddit
  • Feedly
  • Vimeo
  • Flickr
  • Dailymotion
  • Instagram

The next part of your Ring of Trust will be business directory profiles and citations. I won’t get into much detail here other than mention a few key points.

For national SEO campaigns only the top directory sites need built: Angie’s List, Thumbtack, Yelp, Foursquare, Manta, YP, Porch etc. For local SEO campaigns you will want many more citations built. A good rule of thumb is to simply copy and paste the information directly from your Google page. Use the exact same name, address, phone, description, and photos that appear on the Google page. Pro Tip: Drip your Citations or order small packs of citations every few weeks, the velocity of citations needs to be slow!

The final part of the Social Ring of Trust is creating brand profiles on high authority sites. These profiles should be manually created and optimized with pictures, videos, and unique descriptions.

Step Three: The Viral Effect for Fast Rankings

Our case study site is a local locksmith company who came to us after experiencing negative SEO. The site had originally ranked between 5 and 8 for the main keywords, then suffered a loss that dropped it off of page one altogether.

Additionally, there was virtually no social presence for the brand and had many on-site issues. So we began with a disavow file which helped stabilize the rankings but the site did not recover to its previous page one position. So we rolled up our sleeves and fixed the on-site issues. And we built out a complete Social Ring of Trust, interlinked and fully optimized. Still not back on page one. Google didn’t want to reward a site that had been only recently affected by negative SEO.

It was time to begin the Viral Effect, it was time to make the brand go viral and dominate page one. Before we delve into detail on each step of this viral process let’s step back and look at the overview of the Viral Effect.

That’s it. The Viral Effect. Social activity and trust signals that Google loves to reward with great rankings.

So let’s look at the details of each task:

  • Press Releases – Are a great way to build brand links. Oftentimes I will use the brand name with an LSI keyword. I include 1 contextual link to the page I am ranking inside of the press release and 1 naked link to the contact or press page in the ‘about’ section of the release. Since these are for SEO purposes we use an online newswire where we have a monthly account that allows us to submit as many press releases as needed.
  • Social Signals – Even though we outsource social signals, we only use proven high quality services. Each pack includes 100 Facebook Likes, 100 Google +1’s and 100 Twitter Shares. We send the social signals to the home page of the site.
  • ​Posts on Branded Social Ring of Trust Accounts – When we link back to the website from the branded accounts we use a variety of links and anchor texts. We also heavily interlink the branded social accounts and related posts.
  • ​700 word Blog Post w/ Video & My Map Embed – Perhaps the capstone of the entire process. Our blog posts are content SEO on steroids. These are high quality articles, optimized for the target keyword(s) and including the YouTube video embed and an optimized Google My Maps embed. Our post velocity for this case study was one per week, but we vary this based on each campaign. Our blog posts contain the following link structure: 2 contextual links back to the site with the links going to separate pages within the same vertical silo using EM or PM keywords, a related article link at the bottom of the post using exact match anchor text, branded links to the top business profile pages, a keyword optimized YouTube embed and a keyword optimized Google My Maps embed. Jetpack plugin automatically syndicate these blog posts and embedded elements to Twitter, Facebook and Google+. And since we have all of our social accounts interlinked, Twitter automatically publishes a new Tweet update to Facebook using a shortened URL. This one published blog post has been syndicated to 4 additional URL’s. It’s not unreasonable to actually have the blog post rank itself so be sure to include clear and prominent call-to-actions in the post and optimize your blog sidebar for conversions.
  • ​Video Livestreamed to YouTube – Not only will we be embedding this video on all of our branded properties, but also submitting it for video syndication. We also will run tiered links to the video. Remember to use variations of the YouTube video URL when sending links.
  • ​Video Hosted on DM and Vimeo – The same video will be uploaded to additional video hosting sites, but we will use unique SEO optimized descriptions. Again, tiered links will be used on these videos.
  • ​Videos Submitted for Syndication and Embeds – We use some great outsourcers for this phase. After a series of embeds and syndication our videos receive a lot of traction in the SERPs.
  • ​Forum Comments – You can do this in-house using Drop My Link or ScrapeBox, or outsource this task to a quality provider.
  • ​10 Links from Niche Relevant Tumblr/Weebly’s – Our team builds niche relevant web 2.0 blogs using aged, high PA accounts. You can see exactly how we build high Page Authority Web 2.0 Blogs for SEO right here.
  • ​Tumblr Reblogs – This is very powerful and fast way to get your authority Tumblr posts to gain traction. We outsource this task and typically receive 100 – 200 reblogs of our backlinked posts. We also run GSA to our reblogs for even more safe and fast Viral Effect Rankings.
  • ​Pinterest Repins – We Repin a Pinterest Pin with 150 Repins from a quality provider.
  • ​Twitter Retweets – We Retweet the blog post Tweet from Jetpack using 350 Retweets from a quality outsourcer.
  • Tiered Links – We run tiered linking to many of the digital properties used during the Viral phase, for example we will link to the YouTube video, Twitter profile, Facebook page, branded web 2.0 blog posts, niche blog posts, Tumblr reblogs (this is very powerful using GSA), LinkedIn profile, Thumbtack profile, Porch profile, the top citation pages like Yelp, Foursquare and Manta, the Vimeo video, and the Dailymotion video using FCS. We pyramid the tier 2 links with tier 3 GSA or FCS. You can safely substitute GSA instead of FCS for many of the authority business profiles and citations, including Yelp, LinkedIn, Thumbtack and Foursquare.

The Results

During week one I saw a lot of dancing. There was a lot of activity being done to the site and it was reflected in major swings in the SERPs, even so far as disappearing completely for a few days. But because we were simulating a Viral Effect, we didn’t slow down link velocity or social activity, instead we did the exact opposite. We increased the velocity.

Within the 2nd week rankings stabilized and daily we saw gains. Not only did the website make gains in the SERPs but suddenly for branded searches many citations and profiles moved to page 1 from nowhere. This was a great sign and proved the power of this method for ranking parasites and the branded digital properties that we wanted (Online Reputation Management (ORM) is combined into this SEO process because of the massive interlinking of branded properties.

Through week three and four we saw nearly daily gains in the SERPs, breaking onto page 1 for not only our main keyword but a ton of long tail and buyer intent words as well. There was no dancing as is typical of many other link building methods and that leads me to believe that the authority and trust that we built through interlinking so many of our branded properties helped to fortify against any drastic SERP movement. Here is the client's Facebook page ranking in the top 5 of page 1.

We didn’t abruptly end the Viral Effect at the end of week four, but gradually tapered the activity back to normal levels as we prepared to run another SEO process we use that I like to call Content Autopilot. The tiered link building to various parts of the Social Ring of Trust and Viral Effect was dripped over 2 weeks for continued traction and social relevance and by the end of week 6 the website was at the top of page 1 with no fluctuation since.

We took a site that was hit heavily by negative SEO and that still to this day continues to be hit by negative SEO, and ranked it number one using interlinked social media, web 2.0’s, branded citation profiles and aggressive content SEO.

Today the site is still number one, still being hit by negative SEO but is safely surrounded by a Social Ring of Trust and I am sure that our Content Autopilot helps keep the site active and relevant in the eyes of the search engine spiders guaranteeing our #1 position.

White Label SEO Service

Building SEO Web 2.0 Blogs

Building SEO Web 2.0 Blogs

Hey, thanks for taking the time to read our complete guide on building web 2.0 blogs. If you are like most SEO’s you are constantly searching for quality and relevant links that are safe and powerful.

You want a platform that won’t raise any red flags, but more importantly a platform that has plenty of domain authority which will ensure the longevity of your investment. Next you want a source that has plenty of relevant content and established page authority to make your links meaningful, powerful and able to withstand scrutiny.

Web 2.0 blogs are the answer. Let me explain:

  • Unlike PBN’s, there is little danger that the entire web 2.0 platform will be penalized or de-indexed. Millions of people use Tumblr, Live Journal and WordPress blogs every day. These domains are authoritative.
  • Because blogs are extensions of established and authoritative domains, building page authority is easier and faster than most other web properties used for SEO purposes. You can use a variety of inexpensive means to do so.
  • Some web 2.0 platforms allow unused blogs to be re-registered to new users, thereby preserving already established page authority. You can find out How to Get High Authority Web 2.0 Accounts here.

buy aged high page authority tumblr accounts

Web 2.0’s have Less Cost and Less Risk

But perhaps the best reason to add web 2.0’s to your SEO arsenal is there’s no need to register domains or worry about the cost of monthly hosting. These things are done-for-you. Web 2.0’s eliminate, not only half the cost associated with setting up a PBN, but also much of the risk associated with building links.

Similar to a PBN a web 2.0 will need relevant content and the appearance of being a real blog. No matter what source you use for your links, relevant content is a must. It’s just a lot more efficient to use web 2.0’s. Let’s dive into the process of creating a content rich blog that has a page authority of 28+ and is topically relevant.

Building an ‘SEO’ Blog with a Page Authority of 28+

First, we find a high page authority Tumblr account. We prefer aged accounts having a page authority of at least 28, the posts index faster and once built-out with topical content, pass more juice. We verify our email using a local IP, set a strong password and recovery options.
how to use web 2.0 for seo
Our next step is too set our homepage title to our keyword and our blog description to a long-tail variation. Often times we will use phrases like “My Black Mold Removal Nightmare” if our keyword was Black Mold Removal and a description similar to “my first-hand struggle to remove the mold in our Pittsburgh home”.

Real bloggers use real themes and avatars. We install a random theme and create an avatar for the blog. We look for themes that allow all of our content posts to appear on the home page.
pre built web 2.0 blogs
Add more pages. Bloggers are writers and writers like to tell us about themselves, so we need to create an ABOUT page and also a CONTACT page. We create these as separate pages, not as posts. Our about page consists of two to three paragraphs explaining why “we” the writer selected the topic “our keyword” to blog about. These inner pages link back to our blog homepage.
how to use web 2.0 for Search engine optimization
Add a photo gallery page. We upload 5 pictures optimized for our keyword to a photo gallery page and link this back to our blog homepage. We could upload these as posts, but then we might run out of room on our homepage.

Now it’s time to add our relevant content as posts that will appear on our home page. We use the following formula that provides proven results:

  • Three (3) hand-written SEO articles about our keyword. These are between 300 – 500 words in length, 100% unique content, contain 1 optimized photo per article and 1 authority link per article.
  • One (1) syndicated news or current event article that links back to the publisher.
  • One (1) 100 – 300 video review article that includes an embedded YouTube video relevant to our keyword or niche.

We build our blogs over 4 – 10 days, dropping content and photos randomly over this time. As each post is made we ping the URL and submit each one to a back link indexer.

By the end of the build we have a feature-rich blog, with a page authority of 28+, that will pass relevant and powerful juice when you add a linking article and be able to withstand a manual review.

The Final Steps

The Final Step, is to add a real article that will link out from the blog to the money site. We recommend articles between 400 – 600 words in length with a 2% keyword density containing 1 optimized photo, 1 back link to the target site and 1 authority link, a related posts and links out to your branded profiles. Please note: we do not include this money link article in or pre-built blogs.

You could stop there and have a powerful and safe back link, or you could go an extra step and create web 2.0 backlinks and social signals to your tier 1 SEO blogs (see our recommendation here). We like to use 50+ web 2.0 article links and 75+ social signals to power our Tier 1 blog and make it appear popular and authoritative, and then add 200+ forum comments to each tier 2 article to the back end as tier 3 links.

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