How to Influence GMB Ranking Factors

GMB Ranking Factors and How to Influence Local Rankings

GMB Optimization Service

Local SEO is More Competitive Than Ever

With Google reducing the radius that local businesses can be found, and with cities showing multiple packs based on searcher proximity, every effort should be made to understand the top local ranking factors and which factors we can influence directly through local search optimization.

The Resources and References Used in the GMB Ranking Study

1) Ranking Data From Across the More Than 200 Active GMB Optimization and Local SEO Campaigns that We Manage

2) Google "Proximity Ranking" Patent

3) Proximity to Searcher - D Shaw

4) Google Local Search Ranking Guide

5) Local SEO Ranking Factors 

6) Think with Google - Micro-Momments

Extensive Local SEO Data and Testing

Hey there, it's Chaz here, ready to discuss the top ranking factors for GMB SEO and what exactly you can do to influence as many of the factors as possible.

Ranking in the 3 Pack oftentimes requires more than completely filling-out a GMB Listing and we will be exploring these additional factors in detail.

Understanding What Keyword Variations Pull a Snack Pack

Before beginning any optimization efforts it is important to start on an equal foundation, and for that you need to understand there are 4 main Local Keyword Variations you can optimize for. 

  • Keyword (based on search proximity)
  • Keyword + Location
  • Keyword + City + State Abbreviation
  • Location + Keyword

I recommend that you attempt to optimize for all four variations in order to gain as much exposure and visibility as possible, and that is the approach we take in our own GMB optimization campaigns.

Distance, Relevance and Prominence

I am inclined to believe Google when they updated their published Local Search Ranking Guide to specifically state that GMB Snack Pack Rankings are based on three elements: Distance, Relevance, and Prominence. Our own tests as well as those done by others all tend to support these 3 factors are the components of the local search algorithm.

Distance Factors - Google states, "how far is each potential search result from the location term used in a search? If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location"

  • Proximity to Searcher (Google tends to show results specifically tailored to the searchers known or assumed location and travel method if known)
  • Distance from Centroid (Google tends to cluster snack pack results, this is not the center of the city, but the center of niche business cluster)
  • Method of Travel (Google tends to show results specifically tailored to the mode of transportation a searcher is using if it is determinable to them - a search on an Android while walking produces different results then when searching while driving)

Key Takeaway and Action Item - The only element we have any control over is making sure that we do use location and city keywords throughout the entire optimization process, whether we are writing a GMB description or optimizing the linked website on-page elements the use of location keywords and identifiers is of paramount importance.

we offer local maps ranking services

Relevance Factors - ​Google goes on, "Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches"

  • Searcher's Intent and Micro Moments (Google tends to predict a searcher's intent based on keywords and phrases used, mode of travel, and proximity to deliver individually tailored search results)
  • Buyer Intent Optimized GMB Descriptions (Ensure the GMB description is keyword optimized using search terms and phrases prospective customers would use when looking for a particular product or service)
  • GMB Categories (Ensure your listing categories are the ones that Google is showing for your targeted keywords and phrases)
  • Keyword in GMB Name (While Google tends to rank listings with keywords in the name higher, we do not recommend that this be included as an optimization strategy as it can result in listings getting suspended due to spam)
  • Physical Address in City of Search (Having an address in the searched for location is a relevance factor, but one we have little control over)

Key Takeaway and Action Items - For best results choose to optimize for locations the business has physical addresses in and then utilize your location keywords strategically with specific service and/or product keywords and descriptors throughout the GMB listing and associated local search campaign.

we offer local maps ranking services

Prominence Factors - ​Google continues, "Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization"

  • Higher Organic Rank (Google specifically states the linked website's rank directly influences GMB listing rank. Generally, if your website does not rank in the top 20 or 30, the GMB will not rank either and if all things are equal the listing with the higher ranked website will also rank higher in local search)
  • GMB Reviews (Google tends to rank listings with more quality reviews higher than those with less reviews)
  • More Back Links to Associated Website (Links are still one of the top ranking factors for local search. The more quality links you have to the associated website, the higher the GMB listing tends to rank. Links containing keyword or location anchor text seemed to work best)
  • GMB Photos (Google tends to rank GMB listings with more photos higher then those with fewer)
  • Consistent NAP and Business Information (Google tends to rank GMB listings higher, where the brand has a strong, consistent and prominent online presence across the top social profiles, business directories, website landing page and other brand parasites)
  • Higher Page Rank (There is significant data that shows websites with higher PR have GMB listings that also rank higher, despite the fact that PR has been publicly denounced as any sort of ranking factor)
  • Less Time Between Reviews (Google tends to rank businesses higher that have recent reviews and frequent reviews)
  • Less Time Between G+ Posts (Google tends to rank businesses higher that post more frequently and more recently on their G+ Business Page)

Key Takeaway and Action Items - Prominence Factors are the area where we, as local SEO's, can make the most impact and truly influence local search rankings when you take a holistic and comprehensive strategy to local search optimization.

Whether if you choose to outsource the GMB optimization process to a white label company like Web 2.0 Ranker or to do all of the tasks for yourself, you should also incorporate elements such as:

Organic SEO

Remember businesses with higher ranking websites also tend to significantly rank higher in the Snack Pack, so it is imperative that you use a holistic strategy. Optimize your GMB listing but also rank your website.

Please Note: If you choose our team to white label your GMB optimization campaigns please note we do not currently offer a local search on-page optimization service. But I did make the video below to help you cover each element thoroughly so you can get your on-page right.

On-Page Local Optimization Guide​

Local Review Funnels

Use a service like Get 5 Stars, Bird Eye or our own white-labelled reputation management dashboard "Local Rep Guard" to offer online review management and review gathering. Remember, businesses with more real reviews more frequently​ tend to rank higher.

Local review funnels also make for a great up-sale or value add-on service for your clients. It is easy to show the value of filtering negative reviews while encouraging positive online reviews for their business. Simply do a Google search and ask them would they call a 1 star dentist or a 4.9 star dentist to fix their children's teeth?

Linkbuilding​ - Niche and Location Specific

It makes sense that link building remains a top GMB ranking factor when you also consider that quality link building will also help rank your website organically. Google sees each link as a vote of confidence for your website and therefore for your brand.​

And if you decide to outsource your link building, Web 2.0 has teamed up with Mark from LCT to offer a quality niche link building​ service called Niche It Down.

Social Profile and Brand Account Optimization

​Each GMB optimization campaign should also include Social Account Set-Up and Optimization, Branded Web 2.0 Set-Up and Optimization and the Top Online Business Directory Set-Up and Optimization as well.

Not only are these complimentary tasks for any holistic SEO campaign, these important brand mentions are what builds a brand's authority. These brand signals Google uses to evaluate the strength of a brand.

​We offer a comprehensive National Business Listing and Business Directory Management Service designed specifically to target, manage and monitor the top business directories in the US and Canada (and included as part of our 120 Day Advanced Local SEO Campaign)

​Our National Business Listing Service Allows You to Update Your Business Info Anytime, Find and Fix Any Auto-Generated Listngs and Ensure a Consistent NAP Across the Top Directories

Additionally, we continue to offer complete social account building and optimization packages designed to allow a brand to easily claim and optimize the top 45 social profiles and brand accounts.​

Remember the importance of building out and diversifying your local optimization efforts beyond Google to places like Yelp, Apple Maps and Facebook. Make sure you’re on Apple Maps, Yelp, BBB, TripAdvisor, Avvo, Angie's List, etc, and that your profiles are claimed, optimized, and enhanced with as much information as possible. If the local pack results are crap, a lot of people will click on Yelp, YP, a Local Facebook Page or Angie's List. You want to be where they are clicking.​

Understanding the Possum Filter

The Possum Update was a major shake-up to local search, with many verified GMB listings simply disappearing from search results. The prime effects of Possum are most seen in the following 4 scenarios:

  • Similar Businesses that Share the Same Address
  • Similar Businesses that Share the Same Owner
  • Similar Businesses that Share the Same Affiliation
  • Similar Businesses that are Located Very Close to Each Other

How to Easily Check for the Possum Filter

#1 Perform a Local Search that pulls a Snack Pack and Click "More Places"

#2 Note Only 4 Listings in Our Example - Now Click the "+" Button to Zoom on the Map

#3 Now Note the 2 Pages of Results that Are Being Filtered By Possum​

Writing a Press Release for SEO

Writing and Optimizing a Press Release for SEO

THE BASICS.

When you write a press release, you’ll want to make sure that you’re getting across the right message and information to your target audience. You’ll want to start with understanding the basics of a press release. Imagine you want a friend of yours to come and visit you, but you don’t provide them with any details on how to find you, including your address. It would be pretty hard for your friend to find out this information in order to come and see you, and it is much the same for press releases. When sending your release for distribution, you want to give as much information as possible so that your target audience and potential customers know how to contact you. You’ll want to include a headline, summary, and beginning paragraph for starters. This will help you to make the best possible first impression with your readers.


Remember, you’re writing a press release, NOT a sales letter. You’ll need to create a headline that announces the news that you want to share, like a new location or service. Think about headlines in a newspaper. You want something that is going to catch the eye of your readers, but something that is also new and newsworthy. A good rule of thumb for creating a headline is to use an active verb.


Next, you’ll want to create a summary. This is perhaps the easiest part of the entire press release writing process. Your summary should be no more than a paragraph, and should give readers a brief description of the content to follow. You don’t want your summary to mimic your first paragraph, as audiences can quickly lose interest if they believe you’re being repetitive. Think about the back cover or inside flap of your favorite book. In most cases, these areas give you just enough information to be interested in what you are about to read, while not giving away the entire story.


It’s important that your readers know where your company is located. There is no point reading a press release for a lawn care company in New York if you live in Oregon. That means you’ll want to include a dateline consisting of the city, state, and the issuing date of the press release in the first line of your copy. You will then follow this with the introduction of your announcement. Following this, the first paragraph of your release should provide your readers with information and answers to the 5W1H rule of writing: Who, What, When, Where, Why, and How. And it goes without saying that you’ll want to provide these answers in a way that grabs their attention. Of course, your introduction should be different from your summary. This paragraph should be the highlights of your release so that your target audience can understand the message of your release by only reading the first few sentences.


Always, always write your press release in the third person point of view. First person language is generally used with calls to action and sales letters, whereas the third person is a great way to give an outside perspective on the events in question. Think again of newspapers and magazines. Oftentimes, you don’t even know the writer until you’ve gotten to the end of the article. Your release shouldn’t sound like you telling your readers about your company and news, it should sound like a journalist reporting the facts. Of course, there is an exception to this rule when speaking of the quotation paragraph of your press release. If you are quoting someone the company, a partner, or a customer, it is perfectly acceptable to use first person language.


If your press release is all about the newsworthy thing that your company is doing, readers might start to wonder what it is that your company does, or what they are known for most in their industry. This is where the boilerplate comes in handy. This short paragraph, usually the last of the release, is where you will write information about your company or organization. Here you will add some details about your company’s background, and you may choose to use a subheading like, “About (Company Name)” in order to separate this piece from the body of the release in order to help readers easily locate this information.


It is important that you provide your target audience with a company name, phone number, and email address. This just makes it that much easier for potential customers who are interested in your products or services to contact you. This also helps you to gain authority. Now that you know how to write your own press release, you can begin learning how to write your release for maximum exposure.

Seo target


SEO TACTICS.

If you are interested in writing a press release for SEO value-and you should be-you’ll want to start by understanding the basis of SEO tactics. This all begins with the choice in keywords. When you choose your keywords, you’ll want to choose ones that people will search for fairly regularly. By doing this, you can start to rank your content for particular keywords. Here you might want to use our favorite free tool, Google Keyword Planner, in order to look for the search volume of your keywords. You can also do some research on whether you should use short-tailed or long-tailed keywords for your own release in order to get the best results. Now that you have your keywords, you’ll want to include them in your headline, summary, and core content. Be careful of Google’s penalties, which you can incur by using too many keywords. By using LSI keywords, or keywords similar to your main keywords, you can vary the usage in your content and avoid Google penalties. To get more LSI keywords, try using LSIGraph.

Google penalizes those who practice keyword stuffing in order to manipulate the search engines and get ranked. Google also penalizes links that are not of benefit to your readers. This means you’ll want to create a unique release with both content and links that are beneficial to your readers, as well as to Google and other search engines. But there is another way to avoid Google’s penalties. Try to include no-follow links in your press release. When you add these links, you are telling Google bots not to count those links. This can help you to avoid penalties while still getting valuable referral traffic from the links in your press release.


Press releases are all about announcing news, so you shouldn’t ask any questions in your release. Your message should always come across clear and concise. Your target audience is interested in learning more about you and your company, not being asked a bunch of questions that require them to think of solutions. Your job as a business owner when writing your press release should be to offer your customers solutions and products that make life easier for them.

SEO Optimized Press Releases

We create search engine optimized press releases designed to give you the maximum SERP results in a completely safe manner. Our premium newswire service syndicates to over 500 top news outlets and includes a Google News Guarantee that is sure to result in real website traffic and authority back links.


5 TYPES OF PRESS RELEASES.

Just as press releases have evolved with the invention of the internet, press release writing styles have evolved as well. Press releases, which were once filled with only the facts, are now written more as articles, and many less than newsworthy. Businesses are now sending press releases for distribution that are full of promotional content and chocked full of keywords and hyperlinks in order to affiliate sites and other networks that can manipulate bots in order to have their content appear in search engines. Of course this isn’t what you want, because your press release will be rejected by most media outlets, which is a loss of money for your company. There are 5 main types of press releases that work well for businesses, each of which should be considered when writing your own release for distribution.


The first type of press release is the General News release. This release doesn’t really include any news, but is written in a newsworthy manner with a powerful headline to grab the attention of your readers. This release should announce something new or updated that is happening in your company. The second type of press release is the Launching press release. If your company is working on a project or service that is nearly completed, it is a great idea to create a press release announcing the launch of this. This is the most common form of press release for companies, and is a great way to get the word out to your target audience. Another popular press release format is the Staff Announcement release. Whether you want to talk about the growth of your company or the addition of a new key staff member, this is the way to do so. An Event release is one of the most common for companies. A press release will help you gain more exposure for your upcoming event by getting the news out to your target audience. If you have a powerful standing in social media, you might not see much value in this form of press release. However, if you are a small company or a startup without much exposure, this is a great way to increase the amount of consumers that your news will reach, and even help you to grow that social media following a little more. The final form of press release to consider is the Product press release. Every business has products and services to sell, or else they wouldn’t be a business! Rather than announcing a new product or service itself, you can use this release to highlight something that your company offers already. For instance, if you are a lawn care company who offers snow removal, you might consider a press release in the winter highlighting this service to consumers who need it. You can use this form of a press release to go into detail about a specific product or service, but keep in mind that your release should be written more like news, not a sales letter or advertisement.


BENEFITS OF PRESS RELEASES.

A properly written press release will get your company more exposure, helping you to increase your traffic. You can have press releases written and distributed once a month or several times a month, depending on your company’s needs and your budget. Press releases are recommended to be distributed quarterly for most companies in order to keep your business relevant with Google and other search engines. Your press releases can even be more or less about the same thing. For instance, you can create a press release for the pre-launch, launch, and post-launch of a new product. Within a short frame of time, you should begin to see positive effects from your press release distributions. In some cases, you may want to increase traffic suddenly, which can be done by creating several releases on the same subject but with different approaches to the topic.


At the end of the day, you need a press release that is SEO friendly, can reach your target audience, and help you get your site ranked with the SERPS (Search Engine Results Pages). If you spend just a little more time on the optimization of your press release, you’re going to see positive results in traffic and publicity. You’re probably thinking that this sounds like a lot of work, but in many cases, you don’t even need to write your release yourself! There are a number of inexpensive press release services offered by SEO companies, many of which include both writing and distribution.




GOOGLE NEWS GUARANTEE.

Google is always getting smarter, and it can be difficult to get every press release into Google News. You should verify sensitive topics not covered by Google News in order to increase your chances of seeing your release make the cut.

If you’re new to press releases, you’re probably thinking about going with either a free or relatively cheap service, or some of the most expensive (and theoretically most effective) distribution services on the market. But there is a better way. With free services, you don’t know where your press release is going to end up once distributed. With the expensive services, you often know where your release will appear, although you won’t really be leaving any additional room in your marketing budget. Mid-level press release services will often give you the best opportunity to have your news picked up by premium news sites, including Google News, without busting through your entire budget. And unlike their cheaper counterparts, these services will give you a full report on your press release syndication, including a list of your live links so that you can actually view the sources that have picked up your press release. Find yourself an expert press release syndication service with a great price tag and start seeing for yourself the benefit of press releases in your marketing strategy.

Get on Google News Guarantee

We create search engine optimized press releases designed to give you the maximum SERP results in a completely safe manner. Our premium newswire service syndicates to over 500 top news outlets and includes a Google News Guarantee that is sure to result in real website traffic and authority back links.

The SEO Benefits of Press Releases

Press Release SEO Part 1 of 3

It’s no secret that a big part of SEO is increasing traffic and exposure for your website and your brand. And of course one of the best ways to do that is by getting quality backlinks. If you scope through the web, you can find any number of experts telling you the various ways that you can get those links, but it can be difficult to determine which of those are actually going to work and work well. We’ve all taken the advice of one marketing expert or another in order to see how effective their chosen methods of achieving backlinks are. And I’m sure we’ve all had some pretty disappointing results at one time or another.


Once upon a time, link building was the way to go to get more traffic to your website. But Google is constantly adapting their search algorithm and becoming smarter, leading them to begin penalizing those using link building schemes. So of course those looking for the best backlinking options have moved on from link building. Then there was the link earning technique. This differs from link building in that you’re earning your links ethically: no more spamming your content to other people’s blogs. This is a better solution because you’re still getting those links when people who like your content automatically share your links on social media, but you’re being recognized for your content at the same time, rather than spamming your readers.


Press Release Link Building

SEO link building

While SEO practices continued to evolve over the years, other key ways of gaining healthy backlinks have occurred, including the popular and potent press release. Many of you who are new to SEO may be thinking that press releases can’t have any basis in the world of SEO, but you would be wrong. You might even be wondering what a press release is and why your website would need one. As SEO experts, we’re always scoping out the best ways to increase traffic and brand exposure to give us a positive impact with search engine rankings. Compared with paid advertising and other SEO solutions, press releases are both effective and economical. The value for your hard earned dollars comes from the increase in traffic to your website and the ability to maximize your SEO efforts with just a single press release syndication, as opposed to months of work building links or earning them ethically.


The Press Release Goes Digital

Press releases have been around since the early 1900’s, long before the internet arrived. Since then, they have been used to get news out to the public, which can help them to learn about your business. But when starting the press release process, it has always been important to find a newsworthy topic in order to grab the media’s attention and give them something to write about. In other words, you need a press release with real news in order to create real value.


Just as the internet has changed the created other online platforms like blogs and social media, so too has it changed the face of press releases. Now, rather than just covering newspapers, magazines, and radio, press releases can be covered on online media. And the best part is, press releases can be used by companies large and small, from startups and family owned businesses, to fortune 500 companies. A press release will help you reach out to your target audience, and can lead to a boost in sales. And because search engines index press releases, your content will be stored in the Google database so that users searching for you on Google will easily be able to locate your content.

Agency Exclusive - Bulk Wholesale Pricing for Press Releases

Whether you are a marketing agency or an SEO, if you are responsible for building back links or growing organic traffic to a website, then I encourage you to check out our wholesale bulk pricing on completely done-for-you premium press releases. 

Our releases get real traffic and authority links from the top online media and news channels. We guarantee each release will get Google News placement as well as over 400 other news outlets.

NEW WHITE LABEL OPTION - When you order 50 or more press release credits each press release will now come with a beautifully-detailed PDF syndication report featuring your agency logo and branding. Combine that with the fact that each release is under $50, and that includes the writing fee, and you can't go wrong reselling our press releases.


Don't Just Take Our Word for It

3rd Party Press Release Case Studies

About 4 years ago, there was a study on the effectiveness of press releases for gaining backlinks, which revolved around Matt Cutts. Cutts commented within a Google forum thread, stating that press releases do not provide links of any real benefit when it comes to ranking. To test this theory, a press release was issued using the anchor text ‘leasreepressmm’, which pointed to Cutts’ blog. The aim here was to see if the blog could be ranked for that particular keyword. And as the results show, the experiment was a resounding success. In fact, the blog in question is still ranking, years after the initial study was performed. So not only are these backlinks powerful, they are a great way to get your website ranking. If you’re still not convinced that you need a press release, we’ve got some additional data that might just change your mind.


In another popular study done by Moz, it was shown that media coverage does affect the organic traffic as well as the backlinks of a brand. Perhaps the best example of this is the brand Roman Originals. Roughly two years ago, this brand went viral because of a simple article of clothing: a dress. You may remember this particular dress, which sparked a worldwide debate when people simply couldn’t agree on the color scheme. This dress would receive huge amounts of attention from everyday individuals, celebrities, and major publishers such as Time, Wired, and BuzzFeed.


Based on the Moz analysis, Roman Originals saw an increase of 17.5K in press mentions, a nearly 420% increase in US organic traffic. Additionally, the brand received a 2.3K% increase in new backlinks. So much global exposure led to an increase of 560% in global sales within the 24 hours following the story going viral.

Conclusions

But what does this mean for you? It means that your brand, even if it is small or little known, stands a chance of getting your name out there with the use of a press release. To do this, you’ll want to find a unique angle or aspect of your brand to add to your press release in order to draw in your readers. But don’t get discouraged; writing a press release is actually a really simple process. You only need to follow the general style of a press release and include a newsworthy message to your target audience. Stay tuned for Part 2 of 3 where we will explain the entire process of crafting the perfect press release for SEO and link building.

Agency Exclusive - White Label Syndication Reports When You Buy Bulk Press Release Credits

NEW WHITE LABEL OPTION - When you order 50 or more press release credits each press release will now come with a beautifully-detailed PDF syndication report featuring your agency logo and branding. Combine that with the fact that each release is under $50, and that includes the writing fee, and you can't go wrong reselling our press releases.

Our releases get real traffic and authority links from the top online media and news channels. We guarantee each release will get Google News placement as well as over 400 other news outlets. And best of all, each release is completely written for you so you can easily add this powerful SEO tool to your agency arsenal without spending time building your writing and editing team and buying your own premium newswire.

Meet Your White Label Press Release Team

  • Guaranteed Google News and 400+ Top News Outlets
  • Completely Written for You, You Have 100% Editorial Control
  • Agency Wholesale Pricing and Bulk White Label Reporting

Yes, I want bulk wholesale pricing for completely done for you Premium Press Releases for my agency!

Why Build an Authority My Map

Are My Maps the Ultimate Authority SEO Link Buffers?

If high SERP rankings still equates to sites with strong backlink profiles, then the nature of My Map backlinks should not be ignored. And when properly utilized, these authority microsites can become valuable SEO assets for any brand.

Watch Step-by-Step as we Create a Custom My Map

Time for Another GMB and Local Maps Strategy that Works

Hey, it's Chaz again offering another insight into one of my favorite local maps SEO strategies, the custom My Map.

I have been building and optimizing these little micro-sites ​for awhile now as part of my "off-listing" GMB optimization strategy. Why? Because they work great for authority links for local brands.

8 Elements of an Authority My Map

  • Local Company Info/Link Pulled From Google Maps
  • Consistent NAP and Brand Elements
  • Brand Pictures and Videos
  • Relevant Articles
  • Local Driving Directions
  • Target URL(s)
  • Keyword Labeled Headings
  • Complete Descriptions

iFrame SEO Included in Every DFY Authority My Map

  • Advanced Strategy iFrame SEO
  • JSON LD Mark Up Included
  • Completely Done For You Custom My Map
  • plus, 500+ Embeds and DAS Link Building

GMB SEO Training – On Page Optimization

9 Step On-Page Optimization for Increasing Your Local Relevancy - Make Google Fall in Love with Your Site

Chaz local maps SEO expert

Hey there you GMB SEO Ninjas, it's Chaz again with another other the shoulder look at how we add a massive dose of local relevancy to our websites and make Google Bot fall in love with us.

Not only do we see better rankings in Local Maps from using this approach, but also in the organic SERPs too.

Just a word of advice before we dive into the nuts and bolts. have patience when waiting for results from on-page changes. We usually don't see movement for 7 to 10 days after doing on-page optimization.

Watch in about 25 Minutes We Turn Our Web Page into a Local Ranking Machine

These On-Page Steps Are a Perfect Fit for Our GMB Optimization Service!

If you are struggling to develop a GMB Optimization System, don't fret we have you covered with a done-for-you solution that will completely take care of all the tasks needed to optimize your Google My Business listing. Learn about everything we do to give you that added advantage in local maps SEO

Key Take Aways From This Training

  • Make sure the main category and city is listed in the H1 or H2 tags
  • Include the company NAP on the web page you are optimizing
  • Link the company name and address to Google Maps Places Search URL
  • Include Schema or Json mark up on the web page.
  • Link to your business G+ about, photos, or reviews page.
  • Include 2 - 4 outbound Google Maps links to other nearby attractions in the city.
  • Embed a My Maps on page, be sure toinclude driving directions in the map.
  • Embed your Google + Badge on the page.
  • Embed a published photo postfrom the business Google + posts page.
5

GMB and Local Maps SEO – GMB Photo Ninja Tactics

This GMB Optimization Strategy Works Wonders

Hey it's Chaz here with another jam-packed free training. This time we will be taking an indepth look at one of the tactics we have found that really works wonders when optimizing a Google My Business listing to break into the coveted 3-pack aka the snack pack...

We are calling this process GMB Photo Ninja and the training consists of 3 videos where you can watch as I reveal our entire process we use to optimize our business photos and turn them into rich media citations and a valuable source of safe backlinks for our GMB maps listing. Enjoy Chaz :)​

Chaz local maps SEO expert

Step 1: Preparing Your Photos

Although a very basic introductory video, it's important not skip any of these steps if you want to achieve the best results when optimizing your GMB phots. The video is about 10 minutes long and shows you some methods we use to get the type of photos we need and what to do to them before you upload them to a Google My Business Listing.

Key Takeaways and Action Points

  • Acquire 20 - 30 photos using these steps we show you.
  • Edit photos as needed
  • Name them using LSI keywords
  • Complete the important properties sections

Step 2: Turn Photos into Rich Media Citations

This next video is about 15 minutes long and is filled with some of the best advice we can give when it comes to getting fast ranking increases very quickly for a GMB listing. Do this right and your listing will rise in the Maps rankings, skip this step and you loose out on an invaluable GMB SEO tactic.

Key Takeaways and Action Points

  • Geo-Tag every photo and set it to public
  • Add your citation information and social links
  • Share every photo and add more brand information

Step 3: Photo Ninja Tactics

This next video runs about 20 minutes and we take you deep inside our vault of tricks and tips on how to use your new rich media citations for the best effect when it comes to local maps and GMB optimization. If you use these tactics you will be creating a source of quality social backlinks for your GMB listing that will help it rank higher and faster.

Key Takeaways and Action Points

  • Embed your photos that pull in the map marker
  • Use the photo URL to syndicate on social media and IFTTT networks
  • Think outside of the box when using these photos - Twitter, Pinterest, Flickr, Image Sharing Sites, IFTTT Networks can all be a viable source to publish your rich media citations. And once published you can stack tiered links behind the post URLs.

Want Our Entire GMB Optimization Process Completely Done For You?

  • Competitor Citation Audit and Top Citation Creation.
  • Complete GMB On-Page Optimization, including G+ Photo Ninja Tactics
  • My Maps Creation and Embeds with Advanced Maps Link Building Campaigns
  • Data Aggregator Citations and Top Social Profiles
  • Advanced Authority Stacking and Social Link Building Campaign Just For GMB Listings
  • There's so many advanced strategies we employ for you, we can't list it all here...
3

Viral Ranking Effect Case Study

Safely Ranking A Website #1 with Web 2.0's and Social Media

Hi, it’s Chaz with Make My Business Boom and Web 2.0 Ranker and today we are going to take an in-depth look at one of the processes we use to rank local client sites.

Think of our ranking process as a series of steps that, as we implement them, will increase the SERPs. And while even though this case study will stop at using Web 2.0’s (because that is what ranked our case study site), our ranking process does continue beyond just web 2.0’s.


So let’s take a quick look at our entire ranking process, from start to finish, before we dive into the specifics of this case study.


Every SEO has their own ranking process that they constantly refine and perfect and if you are just starting out I encourage you to create your own process. Literally, write out and document each step of your process as this will allow you to easily train future assistants to do the tasks for your agency.


We developed our process to quickly and safely push websites into the top SERPs, build a complete digital brand and position our digital properties to become the authority in a niche. Our clients’ digital brands (not just their websites) dominate for the main keywords, for long tail keywords and for buyer intent keywords.

Step One: On-Site Optimization

Our site design/redesign method is based on keyword importance. Let me explain this point in some detail as it is really the foundation of our SEO strategy. Each page will have a topical relevance based on a group of highly related keywords or phrases and each page will silo to other pages based on a natural progression of discovery:

The chart shows a website silo that will allow you to rank for virtually all industry, niche, brand and location keyword variations. It is has specific vertical stacks, example: home page < main location page < specific location page or home page < main product page < specific product page and these stacks are important when we begin linking our blog posts to our pages.


Each page has a contextual link to the pages directly below it. So the home page links down to the main product page, main location page and main brand + industry page; the main product page links down to the specific product pages, etc.


Should the bottom pages of your silo link back to your home page? For years we always linked the bottom silo pages back to our home page under the assumption that it would pass juice through our silo structure. But some recent in-house tests are making us second guess this. There’s no conclusive evidence that linking back to the home page has any useful impact on the SERPs.


Additional keyword optimization we perform include: density analysis of the top 3 sites (we use the average of this), title, subheadings, alt tags, body text and meta (we use exact match and LSI to achieve our desired density).


Once we have the silo and keyword density optimized, we optimize for speed and user experience using Google Developers Tools and Pingdom Website Speed Test. Our goal is to make our site one of the top websites in terms of speed and user experience.

Now it’s time to optimize for geo relevancy for local businesses (we skip the first step for national SEO campaigns).


The first step is very quickly done using HTML Geo Tags. Once the tag is generated it is pasted into the head section on our webpage. The next step is to use Schema mark-up directly on the webpage itself. We use Schema Creator to quickly prepare our structured mark-up. You can read a great article on using Schema here: http://localclienttakeover.com/schema-markup-made-easy/. The final step is to embed keyword optimized Google My Maps onto the appropriate webpages.


Finally, we prepare our site for the future Content Autopilot and Google Authority Stacking phases by installing the Jetpack plugin and activating and linking the social sharing function to Facebook, Twitter and Google+.

Step Two: Create a Social Ring of Trust

So what is the Social Ring of Trust? It is a collection of authoritative and trusted web 2.0 and social profiles that you build for the brand. You should interlink these sites together and link each profile back to your website. Later on these properties will become the backbone for the Content Autopilot and Google Authority Stacking phases.


The same care and quality that was used for the company website should also be reflected in each of these web 2.0 and social profiles, add pictures, videos, call to actions and use quality seed articles. We recommend you manually create the following web 2.0’s for the business:

  • Facebook Page
  • Twitter Profile
  • LinkedIn
  • Pinterest
  • Google+ Profile
  • Google Local Business Page
  • Google Brand Page
  • Google Sites Site
  • YouTube Channel
  • Blogger
  • Tumblr
  • WordPress Blog
  • Weebly
  • Storify
  • Medium
  • Digg
  • Buzzfeed
  • Reddit
  • Feedly
  • Vimeo
  • Flickr
  • Dailymotion
  • Instagram

The next part of your Ring of Trust will be business directory profiles and citations. I won’t get into much detail here other than mention a few key points.


For national SEO campaigns only the top directory sites need built: Angie’s List, Thumbtack, Yelp, Foursquare, Manta, YP, Porch etc. For local SEO campaigns you will want many more citations built. A good rule of thumb is to simply copy and paste the information directly from your Google page. Use the exact same name, address, phone, description, and photos that appear on the Google page. Pro Tip: Drip your Citations or order small packs of citations every few weeks, the velocity of citations needs to be slow!


The final part of the Social Ring of Trust is creating brand profiles on high authority sites. These profiles should be manually created and optimized with pictures, videos, and unique descriptions.

Step Three: The Viral Effect for Fast Rankings

Our case study site is a local locksmith company who came to us after experiencing negative SEO. The site had originally ranked between 5 and 8 for the main keywords, then suffered a loss that dropped it off of page one altogether.

Additionally, there was virtually no social presence for the brand and had many on-site issues. So we began with a disavow file which helped stabilize the rankings but the site did not recover to its previous page one position. So we rolled up our sleeves and fixed the on-site issues. And we built out a complete Social Ring of Trust, interlinked and fully optimized. Still not back on page one. Google didn’t want to reward a site that had been only recently affected by negative SEO.

It was time to begin the Viral Effect, it was time to make the brand go viral and dominate page one. Before we delve into detail on each step of this viral process let’s step back and look at the overview of the Viral Effect.

That’s it. The Viral Effect. Social activity and trust signals that Google loves to reward with great rankings.


So let’s look at the details of each task:

  • Press Releases – Are a great way to build brand links. Oftentimes I will use the brand name with an LSI keyword. I include 1 contextual link to the page I am ranking inside of the press release and 1 naked link to the contact or press page in the ‘about’ section of the release. Since these are for SEO purposes we use an online newswire where we have a monthly account that allows us to submit as many press releases as needed.
  • Social Signals – Even though we outsource social signals, we only use proven high quality services. Each pack includes 100 Facebook Likes, 100 Google +1’s and 100 Twitter Shares. We send the social signals to the home page of the site.
  • ​Posts on Branded Social Ring of Trust Accounts – When we link back to the website from the branded accounts we use a variety of links and anchor texts. We also heavily interlink the branded social accounts and related posts.
  • ​700 word Blog Post w/ Video & My Map Embed – Perhaps the capstone of the entire process. Our blog posts are content SEO on steroids. These are high quality articles, optimized for the target keyword(s) and including the YouTube video embed and an optimized Google My Maps embed. Our post velocity for this case study was one per week, but we vary this based on each campaign. Our blog posts contain the following link structure: 2 contextual links back to the site with the links going to separate pages within the same vertical silo using EM or PM keywords, a related article link at the bottom of the post using exact match anchor text, branded links to the top business profile pages, a keyword optimized YouTube embed and a keyword optimized Google My Maps embed. Jetpack plugin automatically syndicate these blog posts and embedded elements to Twitter, Facebook and Google+. And since we have all of our social accounts interlinked, Twitter automatically publishes a new Tweet update to Facebook using a shortened URL. This one published blog post has been syndicated to 4 additional URL’s. It’s not unreasonable to actually have the blog post rank itself so be sure to include clear and prominent call-to-actions in the post and optimize your blog sidebar for conversions.
  • ​Video Livestreamed to YouTube – Not only will we be embedding this video on all of our branded properties, but also submitting it for video syndication. We also will run tiered links to the video. Remember to use variations of the YouTube video URL when sending links.
  • ​Video Hosted on DM and Vimeo – The same video will be uploaded to additional video hosting sites, but we will use unique SEO optimized descriptions. Again, tiered links will be used on these videos.
  • ​Videos Submitted for Syndication and Embeds – We use some great outsourcers for this phase. After a series of embeds and syndication our videos receive a lot of traction in the SERPs.
  • ​Forum Comments – You can do this in-house using Drop My Link or ScrapeBox, or outsource this task to a quality provider.
  • ​10 Links from Niche Relevant Tumblr/Weebly’s – Our team builds niche relevant web 2.0 blogs using aged, high PA accounts. You can see exactly how we build high Page Authority Web 2.0 Blogs for SEO right here.
  • ​Tumblr Reblogs – This is very powerful and fast way to get your authority Tumblr posts to gain traction. We outsource this task and typically receive 100 – 200 reblogs of our backlinked posts. We also run GSA to our reblogs for even more safe and fast Viral Effect Rankings.
  • ​Pinterest Repins – We Repin a Pinterest Pin with 150 Repins from a quality provider.
  • ​Twitter Retweets – We Retweet the blog post Tweet from Jetpack using 350 Retweets from a quality outsourcer.
  • Tiered Links – We run tiered linking to many of the digital properties used during the Viral phase, for example we will link to the YouTube video, Twitter profile, Facebook page, branded web 2.0 blog posts, niche blog posts, Tumblr reblogs (this is very powerful using GSA), LinkedIn profile, Thumbtack profile, Porch profile, the top citation pages like Yelp, Foursquare and Manta, the Vimeo video, and the Dailymotion video using FCS. We pyramid the tier 2 links with tier 3 GSA or FCS. You can safely substitute GSA instead of FCS for many of the authority business profiles and citations, including Yelp, LinkedIn, Thumbtack and Foursquare.




The Results

During week one I saw a lot of dancing. There was a lot of activity being done to the site and it was reflected in major swings in the SERPs, even so far as disappearing completely for a few days. But because we were simulating a Viral Effect, we didn’t slow down link velocity or social activity, instead we did the exact opposite. We increased the velocity.

Within the 2nd week rankings stabilized and daily we saw gains. Not only did the website make gains in the SERPs but suddenly for branded searches many citations and profiles moved to page 1 from nowhere. This was a great sign and proved the power of this method for ranking parasites and the branded digital properties that we wanted (Online Reputation Management (ORM) is combined into this SEO process because of the massive interlinking of branded properties.

Through week three and four we saw nearly daily gains in the SERPs, breaking onto page 1 for not only our main keyword but a ton of long tail and buyer intent words as well. There was no dancing as is typical of many other link building methods and that leads me to believe that the authority and trust that we built through interlinking so many of our branded properties helped to fortify against any drastic SERP movement. Here is the client's Facebook page ranking in the top 5 of page 1.

We didn’t abruptly end the Viral Effect at the end of week four, but gradually tapered the activity back to normal levels as we prepared to run another SEO process we use that I like to call Content Autopilot. The tiered link building to various parts of the Social Ring of Trust and Viral Effect was dripped over 2 weeks for continued traction and social relevance and by the end of week 6 the website was at the top of page 1 with no fluctuation since.


We took a site that was hit heavily by negative SEO and that still to this day continues to be hit by negative SEO, and ranked it number one using interlinked social media, web 2.0’s, branded citation profiles and aggressive content SEO.

Today the site is still number one, still being hit by negative SEO but is safely surrounded by a Social Ring of Trust and I am sure that our Content Autopilot helps keep the site active and relevant in the eyes of the search engine spiders guaranteeing our #1 position.

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It’s 2 AM and your VA messages you…all of the emails are locked and are asking for a phone number for verification.
And yet those same emails were supposedly already phone verified, sometimes even double verified. What gives with that? Email accounts are a necessary expense, but they need to work.
We go through a lot of email accounts. Between our in-house social PBNs, YouTube marketing accounts, social profiles and selling our Done For You Social PBNs and High Authority Web 2.0 Accounts we needed a way to maximize the use from each and every email account. This easy trick to create unlimited email accounts has saved us a ton of time, frustration and expense and hopefully you can find a way to implement it into your process too.

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Building SEO Web 2.0 Blogs

Building SEO Web 2.0 Blogs

Hey, thanks for taking the time to read our complete guide on building web 2.0 blogs. If you are like most SEO’s you are constantly searching for quality and relevant links that are safe and powerful.

You want a platform that won’t raise any red flags, but more importantly a platform that has plenty of domain authority which will ensure the longevity of your investment. Next you want a source that has plenty of relevant content and established page authority to make your links meaningful, powerful and able to withstand scrutiny.

Web 2.0 blogs are the answer. Let me explain:

  • Unlike PBN’s, there is little danger that the entire web 2.0 platform will be penalized or de-indexed. Millions of people use Tumblr, Live Journal and WordPress blogs every day. These domains are authoritative.
  • Because blogs are extensions of established and authoritative domains, building page authority is easier and faster than most other web properties used for SEO purposes. You can use a variety of inexpensive means to do so.
  • Some web 2.0 platforms allow unused blogs to be re-registered to new users, thereby preserving already established page authority. You can find out How to Get High Authority Web 2.0 Accounts here.

buy aged high page authority tumblr accounts

Web 2.0’s have Less Cost and Less Risk

But perhaps the best reason to add web 2.0’s to your SEO arsenal is there’s no need to register domains or worry about the cost of monthly hosting. These things are done-for-you. Web 2.0’s eliminate, not only half the cost associated with setting up a PBN, but also much of the risk associated with building links.

Similar to a PBN a web 2.0 will need relevant content and the appearance of being a real blog. No matter what source you use for your links, relevant content is a must. It’s just a lot more efficient to use web 2.0’s. Let’s dive into the process of creating a content rich blog that has a page authority of 28+ and is topically relevant.

Building an ‘SEO’ Blog with a Page Authority of 28+

First, we find a high page authority Tumblr account. We prefer aged accounts having a page authority of at least 28, the posts index faster and once built-out with topical content, pass more juice. We verify our email using a local IP, set a strong password and recovery options.
how to use web 2.0 for seo
Our next step is too set our homepage title to our keyword and our blog description to a long-tail variation. Often times we will use phrases like “My Black Mold Removal Nightmare” if our keyword was Black Mold Removal and a description similar to “my first-hand struggle to remove the mold in our Pittsburgh home”.

Real bloggers use real themes and avatars. We install a random theme and create an avatar for the blog. We look for themes that allow all of our content posts to appear on the home page.
pre built web 2.0 blogs
Add more pages. Bloggers are writers and writers like to tell us about themselves, so we need to create an ABOUT page and also a CONTACT page. We create these as separate pages, not as posts. Our about page consists of two to three paragraphs explaining why “we” the writer selected the topic “our keyword” to blog about. These inner pages link back to our blog homepage.
how to use web 2.0 for Search engine optimization
Add a photo gallery page. We upload 5 pictures optimized for our keyword to a photo gallery page and link this back to our blog homepage. We could upload these as posts, but then we might run out of room on our homepage.

Now it’s time to add our relevant content as posts that will appear on our home page. We use the following formula that provides proven results:

  • Three (3) hand-written SEO articles about our keyword. These are between 300 – 500 words in length, 100% unique content, contain 1 optimized photo per article and 1 authority link per article.
  • One (1) syndicated news or current event article that links back to the publisher.
  • One (1) 100 – 300 video review article that includes an embedded YouTube video relevant to our keyword or niche.

We build our blogs over 4 – 10 days, dropping content and photos randomly over this time. As each post is made we ping the URL and submit each one to a back link indexer.

By the end of the build we have a feature-rich blog, with a page authority of 28+, that will pass relevant and powerful juice when you add a linking article and be able to withstand a manual review.
tumblr4

The Final Steps

The Final Step, is to add a real article that will link out from the blog to the money site. We recommend articles between 400 – 600 words in length with a 2% keyword density containing 1 optimized photo, 1 back link to the target site and 1 authority link, a related posts and links out to your branded profiles. Please note: we do not include this money link article in or pre-built blogs.

You could stop there and have a powerful and safe back link, or you could go an extra step and create web 2.0 backlinks and social signals to your tier 1 SEO blogs (see our recommendation here). We like to use 50+ web 2.0 article links and 75+ social signals to power our Tier 1 blog and make it appear popular and authoritative, and then add 200+ forum comments to each tier 2 article to the back end as tier 3 links.

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