Hey everyone, Chaz and the Web 20 team here and I wanted to share with you the basics of press releases and how to create a search engine optimized press release.
Imagine you want a friend of yours to come and visit you, but you don’t provide them with any details on how to find you, including your address. It would be pretty hard for your friend to find out this information in order to come and see you, and it is much the same for press releases.
When sending your release for distribution, you want to give as much information as possible so that your target audience and potential customers know how to contact you.
You’ll want to include a headline, summary, and beginning paragraph for starters. This will help you to make the best possible first impression with your readers.