Proper Technical SEO helps sites achieve fast ranking results
Have you ever spent an entire afternoon analyzing response codes, URL protocols, and keyword cannibalization?
It’s routine for our technical SEO team to do just that. You can read our entire 30 point technical SEO audit with detailed over-the-shoulder videos. We made the entire process 100% transparent. You can swipe the process and use it yourself, use it to train a VA, or you can just have your audit and implementation guide handled for you by your in-house team at Web 20 Ranker.
However you choose to handle the technical SEO audit fulfillment, you should not let this crucial piece of a search campaign go overlooked if you are seeking top rankings for your sites.
Designed to make identifying technical optimization issues a hand-off process, saving your agency significant time and resources.
Hand the Implementation Plan to Your Team or Have Us Implement the Fixes for You at a low hourly technical SEO rate.
Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results. It is thus crucial to make sure that you understand what is technical SEO and how to get it right.
While search engines are getting better at crawling, indexing and understanding information, they are not perfect.
No website can stand without a strong backbone.
And that backbone is technical SEO.
Technical SEO is the structure of your website.
Without it, everything else falls apart.
It is crucial to your success on search engines and with actual readers and customers. If you want to prioritize your SEO efforts, make sure you tackle the technical aspects first.
Search engine optimization can seem to take a long time to realize gains or an ROI.
That’s why we identified these technical and quality guidelines which you can employ early in an SEO campaign in order to drive the fastest results possible and shorten the amount of time it takes to realize the full benefit of top rankings and increased site traffic.
Starting your campaign off on a solid foundation, fixing keyword cannibalization, and focusing on site quality can often drive noticeable SERP improvements by themselves very quickly. And the faster you can get a site to rank, the better your client retention rates are going to become.
Keyword cannibalization happens when a website’s information architecture relies on a single keyword or phrase on multiple parts of the website. While this can occur unintentionally, having a bunch of pages that target the same keyword can cause problems.
Keyword cannibalization is one of the most prevalent problems we encounter during our site audits, a major cause of pages under performing, and a constant thorn in the side for SEO’s. Our white label team is adept at identifying these issues and implementing corrective action plans.
For many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results.
We are finding site quality is more important than ever before. As Google’s machine learning algorithms advance, they are much better at identifying advanced concepts of quality, trust, and authority.
The audit’s goal is identify errors, not fix them. Our audits focus solely on the technical performance and on site factors.
Findability refers to how easily website information can be found by both search engines and website visitors. This section will cover how accessible your website’s content is to external bots and internal users.
Google Search Console (formerly Google Webmaster Tools) is a critical part of an SEO campaign – it should serve as a core part of your technical analysis. These are the step by step checks to run in your account.
Starting your campaign off on a solid foundation, fixing keyword cannibalization, and focusing on site quality can often drive noticeable SERP improvements by themselves very quickly.
The perfect way to on-board a new campaign or launch a new website. From comprehensive technical analysis to keyword cannibalization checks, the technical SEO audit offers an affordable way for agencies to discover every issue holding their sites back from top rankings.
Screaming Frog Audits
Protocol – We want to ensure that all pages are being served securely via HTTPS. This simple and quick process will give us a list of, if any, URLs that are still being served via HTTP.
URL – We will specifically be looking for: Non ASCII Characters, Underscores, Duplicates, and Parameters.
Page Titles – When auditing the page titles, we are looking for Missing Page Titles, Duplicate Page Titles, Page Titles that are too short, Page Titles that do not take up enough pixels, Page Titles that are the same as your H1, and Multiple Titles Per Page.
Meta Description – We are specifically looking for Missing Meta Descriptions, Duplicate Meta Descriptions, Meta descriptions that contain over 155 characters, Meta descriptions that contain less than 70 characters, Meta descriptions that have a larger pixel width than 940 pixels, Meta descriptions that have a pixel width smaller than 400 pixels, and Multiple Meta Descriptions Per Page.
H1 – When auditing the page titles, we are looking for Missing H Tags, Duplicates, and H Tags over 70 characters.
H2 – same as H1 tags.
Images – Under the image tab in Screaming Frog we can extract data and identify potential issues with images being too large (images with large file sizes can affect the performance of the site substantially), the images missing alt text, and images having
Google Search Console Checks
Performance – We want to download the last 16 months of data from “Queries”, “Pages”, and “Devices” into an Excel sheet and then sort by CTR.
Coverage – Download the errors into a csv file.
Sitemaps – Click through to see more information about the sitemap. Compare with other Sitemap data to make sure Google is seeing the URLs in your sitemap, properly reading them, and getting them crawled.
Mobile & Usability – Examine the mobile usability report in GSC and compare and consolidate data into the additional mobile reports.
Manual Actions – Check that there are no manual actions affecting the website.
Security Issues – Check that there are no security issues.
Schema – Use the Structured Data Testing Tool to test that schema and mark-up is error free.
Keyword Cannibalization Check
Organic Keywords – Using Ahrefs, navigate to organic keywords and export the full keyword list. Import that into a Google sheet and then highlight duplicate content in the column.
Site Speed Report
PQRG Site Audit
Page Purpose – If the purpose is not clear consider revamping the content and meta data to more concisely reflect the topic of the page. Also, consider segregating topics based on best practice for site architecture.
YMYL – Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. Make sure the E-A-T compliance is 100%.
Main Content – Ensure that there is more high-quality main content that is in parity with top-ranking competitors. Limit secondary content to the absolute minimum and ensure it provides value to the user journey.
Ad Quality – Ensure all ads and/or sponsored content/links are properly labeled. Make sure the ads are not ruining the user experience. Remove pop ups that are difficult to remove, ads that block the main content, etc.
Authorship – Ensure that your website articulates what entity is responsible for the main content on the site. Make sure each page is represented by the aforementioned entity or an author. Have a transparent about us page and if appropriate create real company pages.
Contact – Make sure you have a live contact page and it functions properly. If possible offer multiple ways to contact the site admin (Address, email, phone number, contact forms, etc.
eCommerce Audit – Trust and reputation is important for websites offering products or services for sale. Add payment policies, exchanges, refund terms, etc.
Off-site Sentiment – Did you know that the things that people say about your business off of your website is used as a ranking factor? At the SMX conference in the fall of 2017, Google’s Gary Illyes commented twice that off-site sentiment is important.
Off-site Reputation – This section is similar to the last section. If a business is listed in Yelp, BBB, Google Shopping or Amazon, this can be a sign of a legitimate business. If you have no listings in these areas, but their competitors do, then this is something that should be improved upon.
E-A-T – E-A-T is one of the most important parts of Google’s assessment of quality for many sites. If your site is a YMYL site, then E-A-T is extremely important. Lack of E-A-T is a serious issue. In some cases, this can’t be fixed. However, some sites have successfully seen great ranking improvements by improving upon their E-A-T.
Site Functions – Google expects that the pages on a website, the buttons, and other interactive elements should function as they are supposed to.
Hacked/Spam Pages – Google does not want to show users hacked content. Sometimes Google can algorithmically pick up hacked content and give site owners a manual warning in Google Search Console.
Index Check – The site should have a healthy number of indexed pages, the top level domain should appear first when performing a site index check.
Viable Backlink Authority – The site and target pages should be within parity of other top-ranking sites in terms of number of backlinks, velocity of links, and common link sources.
Backlink Analysis and Anchor Text Plan
Written Audit Conclusions and Action Plan
FREE 3 Month Link Map
Everything in the Technical SEO Audit
WP Site Level Optimization
Surfer SEO Competitor Analysis
Full Surfer SEO Optimization
500 Words Additional Content (if Needed)
TF-IDF Semantic Analysis
Keyword Cannibalization Reduction
Page Title Improvement
Meta Description Writing
H Tag Best Practices
Picture Alt Text
Semantic Content Improvement
Embedded Video Below the Fold
Authority Brand Mention Links
Internal Page Linking and Keyword Silos
Organizational JSON LD Schema
FAQ JSON Schema Markup
TOC Jump Link Optimization
All Features of the Technical SEO Audit
Everything in the SEO Triage Option
Set Up Keyword Tracking and Campaign Reporting
We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.
Google Data Studio Level 1 Report
Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualization, attribution modeling, and audience insights.
Site Health Check and Technical Audit
We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.
Anchor Text and Semantic Audits
In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.
Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.
This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.
Content Creation and Publishing
We write and publish 500-words of high-quality content for your website as either a blog post or another page, thoroughly optimized to target longtail and buyer intent keywords. We submit the article for approval by you before posting. The article features correct on-page elements, interlinked using our internal anchor text strategy.
Write and Syndicate a Premium Press Release
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
(5) Niche Link Placements
We will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
When selecting a turn-key GMB or SEO solution for your clients you want to ensure that the management team behind the fulfillment is experienced and reachable. Experience – Chaz, Mark, Neil and Niki can account for ranking 1,000’s of businesses websites and hundreds of thousands of keywords across nearly every niche there is. With over 30 years of combined SEO experience, there isn’t anything we haven’t seen or overcome on our quest to achieve the highest rankings. And since we are directly hands-on in every single managed SEO campaign you and your clients benefit from this collective of experience.
We will reply by email within 2 business days
The 30 Point Technical SEO Audit does not include implementation because every website will have unique issues that need addressing. So that means there is no 1-size fits all package for implementation.But we will gladly price out any needed improvements on a case by case basis. We base our custom technical SEO implementation on a low hourly rate based on the amount of time needed to fix the issues discovered in the audit.
You will receive the following reports and workbooks:
We include 1 complete page of premium optimization (this includes surfer optimized content, FAQ schema mark-up, TOC jump link optimization, internal linking and siloing and much more) We also do up to 3 more pages of lite optimization which includes page title, page meta, and H1 tag optimization.
The 30 Point Technical Audit can take 10 – 14 Business days from when you submit your site information. Please note we will need search console access and delays granting access could impact the turn around times.
Both the SEO Triage option and SEO Accelerated option can take 21 business days to complete due to factors like website content creation, on page optimization, and off-page link building.
This won’t affect the technical audit at all, but if you opt for the SEO Triage or Accelerated Set-Up which contains site-level and page-level optimization that may be limit us in the tasks that can be performed.
With technical SEO, a seemingly minor improvement can have far-reaching results really quickly. Anytime that you bring a website into ‘best practices’ can be beneficial for site health, crawl rate and indexation, and ease of ranking.
Custom Campaign Recommendations Discover What You Need to Rank