Yes, You Can Still Optimize Your GMB Photos and Here is How to Do It
Hey, it's Chaz again and I thought it was past time that I release another photo optimization update to our original GMB photo optimization training that I published in March of 2016.
Many things have changed, but the fact is that GMB photos remains a key optimization strategy that many local SEO's fail to fully utilize. So hopefully, after reading this post, you will be armed with the basic knowledge to optimized the photos for your next local Google My Business campaign.
But first, let's talk about the importance of GMB photos. What do they actually help with?
Well, Moz's 2017 local ranking factors lists Google My Business photos as # 36 on there list of the top 50 local maps ranking factors, while another study that I investigate in our local GMB ranking factors study lists GMB photo optimization at #8 out of 100 ranking factors!
And finally, next time your are logged into a verified GMB listing, click on the insights tab and scroll down to photos. Google dedicates two different charts for the tracking of photo engagement, but only one to such seemingly important actions as driving directions or phone calls.
2017 GMB Photo Optimization Update Video
Take 20 minutes and learn how to benefit from optimizing a Google Business Listing's Photos
Key Takeaways and Action Items:
- Be Sure to Name Photos Variations of the Keywords
- Be sure to Geo-Locate Each Photo You Share on G+ Business Page
- Be sure to add business NAP and company info section to each shared photo
- Avoid excessive links to the website, we minimize links to about 1 out of 5 shared posts
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