meet our amazing team

The Faces Behind Web 20 Ranker

We Couldn’t Do It Without Them

Chaz Edwards


Chaz started SEO in 2010 specializing in the highly competitive locksmith niche. He has since grown multiple online and offline businesses leveraging his expertise in local and national search optimization.

Mark Luckenbaugh


Mark manages one of the largest local marketing Facebook groups, Local SEO Community. He has grown multiple 6 and 7 figure businesses and has helped capture thousands of top rankings.

Niki Wolf

Store Manager

Niki began her career with Web 20 as an apprentice to Chaz in 2015 and has since become a top SEO. She is the point person that helps keep all of our services running smoothly and efficiently.

Benjamin Olson

DFY SEO Manager

Benjamin brings over 8 years of in-depth technical SEO experience to help ensure Web 20 provides a ridiculous amount of value to your projects by leveraging our industry leading On Page Optimization tactics.

Jessie Taylor

Local SEO Department Manager

Jessie oversees the local maps team. Over the past 4 years she has managed 2,500+ Google My Business campaigns making her one of the most experienced local search experts in the field today.

Sophie Allen

Chief Marketing Officer

Sophie has 9 years of experience in digital marketing and content writing and 5 years of SEO experience. Her vast skillset helps us expand our services, content, & brand to bring more value to agency owners and SEOs.

Danielle Windsor

Support Manager

Danielle has helped Web 20 Ranker scale our inbound and outbound marketing and help deliver value to the SEO community. She works on coordinating the content scheduling, Weekend Update newsletters, the SEO Vault live stream, and podcast.

Bucky Helms

Custom Success Manager

Bucky began his SEO career building websites and providing consulting for other local companies in 2010. He is our point person for all things Customer Success. From our Demo/Strategy Meetings and Agency Partnership Program, to Campaign Support and more, Bucky is here for you!

Emily Chaffee

Press Manager

Don’t trust your brand’s news syndication to just any team, our press service sets the standard for affordable quality press distribution. Emily ensures that we deliver a consistent quality news release guaranteed to get picked up by the best outlets.

Manpreet Kour

Indore Office Manager

Manpreet manages a large team of linkbuilders and account builders in our Indore office. She is responsible for supervising the team leaders, finding great talent and scaling our office.

Bohdan Krasulya

Custom Signals Manager

Bohdan manages our entire team of signal builders. During his 6 years in SEO, he's completed offsite optimization of 1000+ websites, which enables him to achieve the best results for customers while coordinating our ever-growing Custom Signals department.

Michael Milas

Sr SEO Strategist

Mike Milas held the #1 rank for Chicago SEO for many years having built, scaled, and then exited 7-figure SEO agency Milas Marketing. Mike assists the SEO team on special projects, campaign analysis, strategy, and acts as a liaison for enterprise partners.

Alvin Munene

Content Manager

With 8 years as a content specialist and 6 as a digital strategist, Alvin is well placed to ensure that all Web 20 Ranker content is well researched and written. He understands the power of great content in SEO and ensures that every line is educative and informative.

Alex Eastwood

SEO Specialist

Alex handles the daily processes for the DFY SEO Campaigns and coordinates the various on-page and off-page team members. Coming over from the linkbuilding team has given him a superior skill in anchor text analysis and linkmapping.

John Pim

Link Building Manager

Lazerta Rista

On-Page & Technical SEO Manager

Lazerta has 6 years of experience in On-Page and Technical SEO with a background in web development. She is responsible for managing the on-page optimization for client sites, as well as the technical optimization of the user’s experience with a website itself.

Karli Meyer

Technology Manager

Karli has worked and studied towards her passion – technology and development for the past ten years. She is the proud owner of an MBA, and she is also a certified Project Management Professional (PMP). With her project management skills and love for technology, she leads the Web 20 Ranker development teams. Her focus is to create software to make the lives of our staff and clients easier.

Igor Lebich

Google Analytics Specialist

Igor has a professional background in teaching but was drawn to SEO after being inspired by 10beasts. He completed a 4 year internship as a Junior SEO. He joined the Web 20 Ranker team in 2018 to handle custom Google Analytics.

Justin Fling

On-Page Specialist

Site-level and page-level optimization is an integral part of every successful SEO campaign and Justin helps ensure that this technical avenue is handled with the proper care by a true full-stack WordPress expert equally skilled in search optimization.

Erica Cullison

GMB Specialist

Erica works as a Local SEO analyst doing audits and campaign onboarding. She is an astute talent in troubleshooting stubborn listings and complicated GMB scenarios. She has a history in website optimization, particularly on-page.

We Are Hiring

search optimization experts
local search experts
on-page optimization
content writers

To Apply Email Your Resume to

Not sure the best services for your clients? Our team is here to help! 

We offer 2 types of custom recommendations – campaign recs and link recs… 

Custom SEO Campaign Recs

Whether your clients need to rank higher in maps or the organic SERPS, our team helps you determine the best options to  maximize your clients’ results. 

Custom Link Recs

Choosing the right links can be challenging. Get specific guidance on the links your clients need to increase visibility with an in-depth analysis by our team of link builders.

Find Out How We Can Help You Rank

When selecting a turn-key GMB or SEO solution for your clients you want to ensure that the management team behind the fulfillment is experienced and reachable. Experience – Chaz, Mark, Neil and Niki can account for ranking 1,000’s of businesses websites and hundreds of thousands of keywords across nearly every niche there is. With over 30 years of combined SEO experience, there isn’t anything we haven’t seen or overcome on our quest to achieve the highest rankings. And since we are directly hands-on in every single managed SEO campaign you and your clients benefit from this collective of experience.

Benefits for Your Agency

3 Ways We Give YOUR Agency a Competitive Advantage

Access Your Own SEO Team

We do not limit the number of times our clients can contact us each month. If you are a bulk-level agency that has active SEO campaigns with us inside our Free Agency Dashboard, you are free to contact us anytime Monday – Friday between 9:30 am and 4:30 pm eastern time to answer any of your questions. 

Increase Your Margins

Lower Overhead and Increase Your Agency’s ROI

Do you ever wonder why your margins are so low?

If you are trying to fulfill in-house, chances are much of your time is spent either doing the SEO work yourself, or overseeing a team of VA’s and assistants that are doing the work. Your expenses go up, but your time is being filled with fulfillment instead of sales and growth.

As an agency owner, your time should be focused on filling up your sales pipeline with leads, closing new clients, and working on your agency infrastructure.

Build Your Business

Deliver Diamond-Level Client Service

Now you will have time to develop the systems and processes needed to grow your agency.

Implementing strong client retention and referral programs will be the difference why your agency will thrive while others falter.

If you are stuck working inside your business – building links and constantly training VA’s – you will not have the time to work on your business infrastructure – creating the referral marketing and retention and service upsell programs that sets successful agencies apart from the rest.

Grow a Larger Agency

With Outsourced SEO

Effective DFY SEO Campaigns Priced to ReSell

Our White Label SEO combines data and testing to increase your client’s online search rankings and visibility leaving you free to acquire more clients, enabling your agency to offer existing clients more services, and allowing you to focus on providing superior customer experiences.

We focus on delivering comprehensive on-page and off-page SEO for fast rankings because your clients expect to see fast results.

with Outsourced SEO

A Better Re-Seller SEO Campaign For Better Results, Guaranteed

Your clients expect to see deliverables and results, month after month, and it is our job to deliver those, with reports and rank trackers and custom dashboards and analytics that make it easier to manage your clients’ expectations.

Every report is white-labeled and delivered in our central client SEO dashboard and client management system designed exclusively to give our agency partners a competitive advantage in terms of fulfillment, pricing, and SEO results.

Comprehensive Strategy

Real Ranking Results

For Happier Clients

Separate Your Agency

From the Competition

Provide Clients with Leading DFY Google My Business SEO

Our Local GMB Optimization, performed entirely by our Hanover-based team, is a time and energy-saving Local SEO service suitable for agencies seeking a completely DFY solution and refined through extensive testing and process development.

Our process produces consistent local rankings for your clients and is completely white-labeled. Our wholesale prices can easily yield 100 – 200 and even 300% ROI for your agency.

From the Competition

GMB SEO Process Increases Brand Prominence and Local Visibility

When you outsource your agency’s local SEO needs to Web 20, you get access to some of the top thought leaders in local search optimization.

Whether you have basic questions during the optimization process or faced with a client that’s been filtered by Possum or need advice on how to position local optimization service with you current agency offerings or seeking a solution for multi-location franchise or brand, we are available by email, Skype, phone, live chat, and Facebook Messenger to assist you with your ongoing campaigns.

Local Visibility Reporting

Real Ranking Results


For Happier Clients

Google My Business optimization campaign results

Discover if our Services are a Good Fit for Your Agency

Agency Only

We deal exclusively with digital marketing agencies and SEO’s. If you are a business owner trying to do your own SEO we are NOT the right fit for you.

Real Expectations

Quality SEO takes time. If you expect to rank in 30 to 60 days we are NOT a good fit for you. Most rankings take 3 – 6+ months to achieve, longer for high competition keywords.

Proven Results

If you want us to teach you SEO or provide you with access to any of our proprietary processes or sources or second-guess our campaign strategies, we are NOT a good fit.

Tested Strategies

If you are looking for a white label company offering proven and tested search optimization strategies to safely rank websites on page 1 of Google we ARE a good fit for you.

Enterprise Fulfillment

If you are looking for a firm capable of performing all facets of SEO (on page and off page) completely hands-off we ARE a good fit for you.

Wholesale Rates

If you want a partner that offers affordable prices that you can resell at a 100 – 200% markup or more than we ARE a good fit for you.

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what our Agencies have to say

Custom SEO Campaign Recommendations

Custom Link Recommendations

Do you want to scale your agecy?

we can do it together