How to Use Brand Links and Authority Placements for Best Results
We recommend that you use partial-match and LSI keywords for your Authority Placement anchor text and use brand, company name or website URL for your branded links.
Briefly, these links are commonly called brand links or pillow links and sometimes high DA links. Think of them as web 2 links, social profile links, edu links, gov links, media sharing links, content sharing links. These are free links available to anyone by creating profiles on the various platforms and sharing or posting content or media. These links are very safe when used as branding or pillow links.
Branding links are links that the anchor text is the brand name or brand name with modifier. Sometimes they are also just naked URLs instead of any anchor text. Brand links do not use exact or partial match anchor text only a company name with or without some other keyword modifiers.
The trick to building good brand links is adding plenty of content and media to the profiles or shared posts so that the links have a higher chance of being indexed by Google. We use over 10,000 words of unique tier 1 content each month to build the 50 links. It’s not money site content, but no one else is even coming close to building awesome links at scale like we do.
Now, to get the most benefit out of branded links you need to also use other high PA/TF do-follow links to pass rank and keyword relevance to the target page. These other links can either be PBNs, Guest Posts, or aged/high PA web 2’s like Blogger that still allow do-follow links. These other links should be exact and partial match anchor text.
Branded links allow you point more exact match links at a site without affecting your keyword ratio:
1 exact match link + 20 brand links = 5% keyword ratio
2 exact match links + 40 brand links = 5% keyword ratio
10 exact match links + 200 brand links = 5% keyword ratio
PLEASE NOTE: The 5% ratio is only an example and is in no way a recommendation each site requires its own optimal keyword anchor text ratio and experts differ on what average ratio is best.