Hey everyone, Chaz and the Web 20 team here and I wanted to introduce you to using press releases in 2017.
Despite what some people may have heard, press releases are still very effective for SEO, but you need to use the best methods and a reputable distribution partner to gain the maximum visibility and impact for your reales
One of the best ways to do that is by getting quality backlinks. If you scope through the web, you can find any number of experts telling you the various ways that you can get those links, but it can be difficult to determine which of those are actually going to work and work well.
We’ve all taken the advice of one marketing expert or another in order to see how effective their chosen methods of achieving backlinks are. And I’m sure we’ve all had some pretty disappointing results at one time or another.
Just as the internet has changed the created other online platforms like blogs and social media, so too has it changed the face of press releases. Now, rather than just covering newspapers, magazines, and radio, press releases can be covered on online media.
The best part is, press releases can be used by companies large and small, from startups and family owned businesses, to fortune 500 companies. A press release will help you reach out to your target audience, and can lead to a boost in sales.
Because search engines index press releases, your content will be stored in the Google database so that users searching for you on Google will easily be able to locate your content.