It’s weekend update time!
Here’s to the dedicated SEO’s and agency owners that are focused on growth and creating a competitive advantage for their agency.
We hope your week was productive and understand “Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” ~ Lou Holtz
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
- What Happened on the SEO Vault this Week
- Product Spotlight: Press Release
- Featured Blog Post: Local SEO Specialist Course
- SEO Mad Scientist: Snippet Tests Update
- Highlighted Posts from the Group
Let’s get the weekend started right!
To your success,
Web 2.0 Ranker Team
FROM THE VAULT
SEO is constantly changing and 2020 is going to be the biggest year of them all. Stay up to date with the algo and agency scaling techniques with the latest episode of The SEO Vault
Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Sign up to receive reminders via FB messenger: https://web20ranker.com/category/the-seo-vault/
🔹 Google GMB Posts Are Back
🔹 Temporary Closed Status Doesn’t Hurt Your Rankings… Says Google
🔹 Google Tests Dine In, Take Out & Delivery Attributes
🔹 Google My Business Tips From Google
🔹 New YouTube Timestamp Featured Snippets
🔹 Google Ads Testing Carousel In Search Again?
🔹 The PR Toolbar is Gone But GoogleCan Look Up PageRank
🔹 And More…
Watch the Latest SEO Vault Episode here…
Missed last week’s episode? Catch up with all the previous Vault Episodes here…
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SEO Mad Scientist
If you recall last week we had not seen any results with our image snippet tests, so let’s start with a final update on those before we dive into some new test results.
If you need to get up to speed, you can read the SEO weekend update archives here
Here’s the update:
- Change the image name and upload a different one with the same URL.We were able to get this snippet to change shortly after sending out the last update. We announced the details in the LCT group here
- Move the image to the bottom of the page and put a new one in its spot.After some time we still haven’t seen any update in the image snippet. This leads us to believe the signals that Google is using to choose the snippet (or possibly any rich media for that matter) does not necessarily have to do with placement on the page. There are likely multiple signals that are being taken into account.
- Change the target terms in the 50 words before and after the snippet image to include the target terms before and after a different image, removing them from the current snippet context.
In this test, we saw Google take away the snippet completely for the target term almost immediately after being recrawled. We speculated that this might have been because the image snippet was going to change and we were right. It wasn’t long after our update went out that we saw the snippet switch.
From all of our tests and observations I think it’s safe to conclude that the image snippet is pulled based on these signals, and can be manipulated using them as well:
- Terms around the image
- Image Name
- Image Description
- Image Size
Image size does correlate as a strong signal. Only more tests will be able to tell us how strong. Let’s move on to our final test results…Dup Content Inner Linking
We are still waiting to get more data but here is what has happened so far…
For these tests, we chose a target page that was not showing in the top 100 for target terms and published 15 posts with 100% duplicate content from top-ranking searches on the “People Also Ask” section of Google when searching for our keyword.
We copied this content 100% with images, links and all, except we inserted our keyword and keyword variation terms in the first 100 words and linked it back to our target page.
At this point, about half of the blog posts are indexed and we have seen no movement for our target term. We have seen increases in the overall ranking and new keywords showing but this could be due to the site ageing as well
Jump Links
Here we were essentially testing the effectiveness of having a “Table of Contents” on a page that links through different sections of the page content. We noticed these being displayed in SERPs and wanted to know their effectiveness for rankings and indexing.
After adding our TOC, we have still seen no additional movement. We will be restructuring this test in the future as we believe the way the jump links are setup could play a part, but simply having them may not make a difference. We will report our final findings next week but believe future tests will give us much more data.
New Tests
Now that we are wrapping up our previous tests it’s time to start talking about what is next…
We are defiantly running more tests on the jump links, we will be using a few different test sites and single variable tests for these…
We do want to run one final test on our current test site that we have been reporting on, however…
So far we have not built a single link to this website…
One thing we have seen a lot of people discussing is the current effectiveness of PBN links, as well as their safety when linking to a website. So we decided to run some tests for ourselves. Over the next couple of weeks, we will be building ONLY PBN links to our current test site and tracking the rankings. We will only be using “brand” and “brand in location”. These will be standard PBNs as well, your average $15-$20 links.
What do you think will happen?
Do you think PBN links are still effective?
Let us know in the LCT group hear and we look forward to seeing you next weekend with more updates!
YOUR THOUGHTS FROM THE GROUP
🔹 Joel DeRegnier – View Post Here
Hey everyone, When starting a new business is it recommended to build the website first or start with the GMB page?
🔹Pedro Julio Flaquer Jr. – View Post Here
🔹 Jamie Johnson – View Post Here