It’s weekend update time!
We hope your week was productive and understand “If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer focused allows you to be more pioneering.” ~Jeff Bezos
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
- What Happened on the SEO Vault this Week
- Product Spotlight: Lower Bulk Pricing On Our Authority Niche Placements
- Featured Blog Post: Part Two of Our Anchor Text Guide: Link Mapping
- SEO Mad Scientist: Dup Content Inner Linking
- Highlighted Posts from the Group
Let’s get the weekend started right!
To your success,
Web 2.0 Ranker Team
FROM THE VAULT
SEO is constantly changing and 2020 is going to be the biggest year of them all. Stay up to date with the algo and agency scaling techniques with the latest episode of The SEO Vault
Don’t forget The SEO Vault airs live on the WEB20 Ranker Facebook every Thursday at 4 pm EST. Sign up to receive reminders via FB messenger: https://web20ranker.com/category/the-seo-vault/
🔹 Google Map Ranking Fluctuations (Are You Seeing What We Are?)
🔹 More Google Changes from COVID-19
🔹 Google Isn’t Filtering Coronavirus Searches
🔹 Lower Review Stars & Different Colors Being Tested
🔹 Does Searcher Behavior Influence Overall Ranking?
🔹 Accessibility Could Someday Be A Ranking Factor
🔹 Google Won’t Give Up Algorithm in Trial
🔹Local Website Structuring – How to Handle Multiple Locations
🔹 And More…
Watch the Latest SEO Vault Episode here…
Missed last week’s episode? Catch up with all the previous Vault Episodes here…
New! Lower Bulk Pricing On Our Authority Niche Placements (save $200 – $300)
No Monthly Fee on these 1 Time Links
We’ve lowered the prices on our 50,100, and 150 niche placement bulk options!
All placed links are permanent and come with a 12-month live link guarantee.
Our sites are never rented – we have thousands of real websites in any niche imaginable, to get you powerful contextual links. We monitor our sources close to ensure maximum SERP impact EVERY. SINGLE. TIME.
https://web20ranker.com/authority-niche-placements/
Articles will be already indexed – true age – and are considered natively placed editorial links known to be completely Penguin safe. We want to make sure each placement gives you tremendous, long-term value. Our sites and services are better. Our anchor text service ensures you are using safe and effective anchors.
🔹 Get Signals from Real, Aged Sites with Traffic for a More Powerful Backlink
- Premium White Label Real Website Links
- Contextual Links from Indexed Articles on Aged Sites
- Niche-Specific Articles for Added Relevancy
- 75+ Average Referring Domains (50 minimum)
Just Released! Part Two of Our Anchor Text Guide
Link Mapping
Using a scientific approach to plan a backlink campaign that ensures the target page’s link graph is on parity with the top-ranking page is one of the quickest ways of achieving noticeable ranking improvements.
This analysis follows the initial technical and quality audit and is a great way to make sure that we have a strong foundation in place for the link building that we will be doing throughout our campaign.
In Part Two You’ll Learn:
- Keyword Analysis & Targeting
- Grabbing Competitor Sites
- Determining Our Target Page(s) And Link Spread
- Determining Anchor Ratios
- Categorizing Anchors
- Another Way To Determine Ratios
- Deep Links
- Building Our Link Plan
Keyword Science – Finding the Best Anchor Text for Your Link Building
SEO Mad Scientist
SEO Mad ScientistIt’s that time again, time to review some test results and updates!
If you need to catch up on what we’ve been doing, check out the SEO weekend update archives here
Dup Content Inner Linking
Recap: We created 15 posts of relevant content, taken 100% from top-ranking sites for longtail, non-local keywords. (Example: Can a Dentist Prescribe Me Medication?)
As of March 31st, our posts were indexed:
These posts were set up with an inner link placed in the top few sentences back to the homepage including our main target terms “dental clinic in city” and “dentist in city”. We varied the anchors but each was targeted to one of those terms. We currently are not getting impressions for any of these on our homepage yet.
As of the past 7 days, we have started to see Google testing the homepage for some of these terms although our rank tracker has not shown rankings in the top 100 yet for any of our terms except for “dental clinic in city, state” which was ranked at position 57 when we started, bounced a few spots up and down, and then settled at 56.
However, we were showing for “city, state dental clinic” in position 84 then around April 6th, it completely dropped off…
Jump Links & PBN Link Tests
These tests have given us some mixed data and have been hard to ensure our findings are due to the Jumplinks and not content-related. We are restructuring these tests and re-running them.
Our PBN link tests are currently in action. Being that it just started, we expect more results next week, but let’s review exactly what we are doing so you have a better understanding when the results come in…
We are using 50 Budget Links to build our backlinks…
We are sending 40% of the links to the homepage (20 links) and 60% of the links to inner pages (30). We only sent 2 or 3 to each inner page. We have 19 service pages so we divided them up this way:
2 links to 11 pages + 1 link to 8 pages = 30 links total
Homepage links only use anchors that include a brand name, brand and geo location and URL. Inner pages only use the brand name, brand name and service, h1 or URL. Anchors are not repeated for any links except brand links on the homepage…
We will keep you updated over the next few weeks. Do you think there is a better anchor text strategy that would produce better results? Will all of our rankings go up or will we get penalized? Let us know here…
Local Duplicate Content
One of the things often discussed in the group is, “can you use duplicate content and just change out the geolocation and still rank?”
We do this a lot and have found there can be issues if your geo-locations are too close and you are making thousands of pages on one website…
But, what if you were to duplicate an entire website and change the location or use content from other websites all over that rank in different locations? One of our recent tests has been showing some great results with duplicate content so we wanted to bring it up!
Over the last 28 days, we have seen big movement on this test site. This site is 100% duplicate content taken from other sources. The content is either fully syndicated – not geo-specific and is just relevant, or it is geo-specific taken from another site and changed to our geolocation, Chicago.
Chicago is obviously a very high competitive area so even though we aren’t getting page one rankings or clicks, we are happy to see this content still performs well in local being that it is 100% duplicate.
Being able to copy over other sites content from previous local projects to jump-start a campaign makes launching a new website much easier and cheaper.
The SEO Mad Scientist will continue to test so you don’t have too. See you next week with more updates, until then, happy testing…
YOUR THOUGHTS FROM THE GROUP
🔹 Ryan McBride – View Post Here
I’m having a debate with another company’s SEO person. They have multiple business locations and have a few services they offer. Right now they have location pages for each business. I think we should make the URL structure for these new pages site.com/location/service-1, site.com/location/service-2, etc whereas they are telling me to make the new pages directly off the root URL site.com/service-1-city-state, site.com/service-2-city-state.
1.) What is the best practice here 2.) Does it even matter?
🔹 Kazu Nakazawa – View Post Here
Making content targeting a specific are is enough? Let say the content is “SEO Los Angeles. “
What is the possible strategy to implement? To get a client overseas.
🔹 William Siebler – View Post Here
What do you do to reduce risk for your clients?