Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more. What Happened on the SEO Vault this Week Deal of the week: 20% OFF Brand Bundle Packages! Special Announcement:2021 Local Marketing Mastermind – Early Bird Discount SEO Mad Scientist: โ๐ ๐จ ๐ป๐ ๐๐ค ๐พ๐ ๐ ๐๐๐ ๐๐ฃ๐๐๐ฅ ๐ป๐๐๐๐๐ฃ๐๐๐ฅ ๐๐๐๐๐ ๐๐? To your success, Chaz and the Entire Team FROM THE VAULT – Episode 100 Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Co-Host: Mike Milas Special Guest: Jessie Taylor + Bucky Helms + Danielle Windsor ๐น Google Removes Safe Browsing As A Google Ranking Signal ๐น Google Tests Discussion Carousel ๐น Google Says To Use One Sitemap File For Google News ๐น Google Says Core Updates Can Sometimes Impact Image Search And Local Search – Watch theย Latestย SEO Vault Episode here – Listen here:ย https://pod.co/theseovault Interested in being a guest on the vault!? Sign up nowhttps://forms.gle/ae5Dh575BqYieDBEA The Weekend Deal is Here And it’s everything you’ve been waiting for As the work week winds down we are excited to keep the deals going! Use Coupon Code: 20bundle to save 20% on any of our SEO Product Bundles >> https://web20ranker.com/product-bundles/ << Everything You Need Is Included In One Bundle! We put the work in to know what services work best together to provide maximum results saving your agency valuable time with our one-stop solution. With 5 bundles to choose from, there’s something for everyone!1)ย Citations Aggregation Bundle2)ย Brand Building Bundle3)ย Advanced Brand Building Bundle4)ย Local Visibility Bundle5)ย Custom Ranking BundleThis deal will only last until Sunday 8/8, so you’ll need to purchase soon!Our Product Bundles contain a combination of our best services at seriously discounted prices to help your agency save time, and keep the ROI high ๐All product bundles can be purchased now and used when needed! Purchases never expire. Local Marketing Mastermind Together We Will Build A Better Sales System For Your Agency November 5th To 7th, 2021 The Hilton @ Pennโs Landing, Philadelphia Early Bird Discount available now through August 31st! Save 20% on Exclusive, Agency, and Entry Level Access Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agencyโs sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success. 100% Actionable Training & Tactics Limited Spots Available Get your Tickets Now! https://web20ranker.com/local-marketing-mastermind/ SEO Mad Scientist ๐งช๐ฅผ๐ฌ Welcome to another week of the SEO Mad Scientist. We missed you last week but we’re back with some new test updates and something that we don’t believe we’ve seen anyone test before. You know from previous tests that we have looked at emojis in various ways but we wanted to see how Google used other Unicode characters outside of the basic alphabet on your keyboard. If you want to learn more about these characters and how they work you can look at the tool we used for our test here: https://lingojam.com/SpecialText Essentially there are over a hundred characters you can input into your computer and some of them are letters and some of them are symbols. The keyboard uses the most common but there are other letters that you could technically type and so we wanted to test if Google looked at these the same way or differently. Here are some examples of the different characters: The different characters are unlike different fonts in that they will not lose the way they look from platform to platform but, they are not the actual characters that you type in on your keyboard. ๐ is different than ๐. So let’s start off by looking at the way some of these are indexed. We use the special characters in page titles and metadata to see how they were indexed in Google and interestingly enough some were displayed as regular text. Some didn’t index, however… If characters like ๐๐น๐๐๐๐๐๐ป๐๐พ๐ are able to be indexed as “words” but ๐ ๐ฟ๐ป๐ ๐พ๐ด๐น๐ต๐ณ๐ด , are not. How does the use of these other characters impact relevance? Are they even taken into account when it comes to something like keyword density? If we did an entire page with these types of characters that were indexable but not the standard characters, would that impact the rankings ability at all? More importantly, does the use of these special character variations help with rankings? We took a page that we currently have ranked for various terms and decided to add various pieces of content that were relevant throughout the article, using the different types of text that we knew were indexableโฆ We then had the page recrawled and are now tracking the SERPs. Be sure to join us next week where we take a look at our special character test and see if our ranking terms went up or down from the added special content. Until then, Happy Testing! Get Your Free Campaign Recommendations Today! Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered! Find Out Exactly What You Need to Rank Quick and easy, yet powerful in results! Get your recommendations here! Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:1) Who you are and what you do2) What you bought and why you bought it3) How the product worked for you and the pros of it!That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!You can send your videos to:ย marketing@web20ranker.com Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Danielle Windsor Danielle has been with Web 2.0 Ranker for nearly 4 years, starting off she managed the link building services and has since transitioned to Brand and Communications Manager. All of our weekend email updates, social media posts, YouTube, Podcast, client engagement, events, and so on are created and managed by Danielle! Post navigationPreviousPrevious post:The SEO Vault: Episode 100NextNext post:Find Quality Link Opportunities with Google AlertsRelated postsSeo Updates May 20 & 21, 2022May 20, 2022Seo Updates May 13 & 14, 2022May 13, 2022Seo Updates May 6 & 7, 2022May 6, 2022Seo Updates April 29 & 30, 2022April 29, 2022Seo Updates April 22 & 23, 2022April 22, 2022Seo Updates April 15 & 16, 2022April 15, 2022