We hope your week was productive and understand “The best marketing of all is happy clients”
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
- What Happened on the SEO Vault this Week
- Featured Blog Post: New Private SEO Facebook Group
- Product Spotlight: Mini Networks Launch
- SEO Mad Scientist: Proximity Signals and SAB
To your success,
Web 2.0 Ranker Team
FROM THE VAULT
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🔹 The Agency Trials: Trial #3 Hints
🔹 New Mini Nets Strategy
🔹 More Algo Updates
🔹 Google Australia Could Be In Trouble
🔹 6 Month GMB Performance Metrics
🔹 Comments from Google This Week
🔹 And so much more!
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Looking to grow your agency, expand your knowledge of SEO and dominate the local SERPs??
We’ve got a group for you!
We want you to gain every competitive advantage possible for your Google My Business SEO and Local Search Engine Optimization strategy so we’ve started a group specifically to ensure you’re getting all that we have to offer!
By becoming a member of the private Local SEO Community you’ll be amongst the first to receive weekend update tests, vault updates, new SEO tactics being developed internally at Web 2.0 Ranker, new test ideas, Web 2.0 freebies and promotional materials, partnership opportunities
Local SEO Community Featuring:
– SEO Mad Scientist Testing
– SEO Vault Vlog
– LocalClientTakeover.com Training
– Agency Growth Calls
– GMB Masterclass
With the new group comes even more advantages. This is just another communication channel to the Web 20 Staff for any questions and assistance within the group! And not to brag but we have some of the best members who are constantly sharing what’s working, tips and tricks, and some of the best advice you won’t find anywhere else.
⬇️ Click the link now to join today ⬇️
https://www.facebook.com/groups/localseocommunity
Mini Networks Designed For 3 Pack Domination
Powerful Strategy Specifically Designed For Google Maps And GMB Ranking
Our Niche, Geo, and Brand Networks combine WEB20 Ranker’s proven account building system and GMB optimization Campaigns with Brian Willie’s Proven Local Ranking Factor to Create Authority Networks Based Around a Location, Nice or Brand.
Add local articles to these accounts, or just order the content from our writing team for a complete solution, and you’ll soon have city-specific networks that can be used to link to your local business clients and drive local relevancy to crush the local SERPs and get your clients into the 3 Pack
https://web20ranker.com/mini-networks/
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SEO Mad Scientist
Hey scientists, hope you had a good week of testing, we know we did! In fact in the midst of all our GMB tests, we discovered some interesting things 🧐
In this update, we were playing around with verified GMB listings without an address and SAB set up in different cities and states…
So far, it doesn’t seem to have an advantage as far as ranking in different areas, aside from a few properties you can use in your optimization (more tests we are running)
But let’s dive in and see what we have learned from these findings
The first thing to mention is that we set up this listing as a SAB with a service area in Miami, FL. At this point, we didn’t have to provide an address but when we requested verification, I was able to enter my home address in Hanover, PA. However, this did not update the listing address. It left it blank but sent the postcard to me…
The end result, we had a GMB listing with no address (or ever having one at the verification address), verified at my home, and listed as a SAB that services Miami, Florida…
The first thing we noticed is that if we search our brand name with “Miami”, it would not pull our business listing. It appeared that having a service area in “Miami” made no difference to geo relevance or proximity signals.
It is also interesting to note that our listing doesn’t have a Places ID…
Now when we searched the brand name while in Hanover, PA, this is what we get…
It’s clear that in this case, there is a strong proximity signal based on where the address was verified and not anything to do with the service area provided.
We believe that verification location is most likely the strongest proximity signal as it would also make sense for Google to combat GMB spam and people moving locations to get better proximity signals…
When we ran the same tests using our geo modifier directly in the brand name (Mr. Lender Title Loans Miami) We saw the same thing where it would show near it was verified with the geo modifier but not in the corresponding service area. Which means that having the geo terms in the business name may be a relevance signal for the geo term itself, but is in no way connected to proximity signals, just like service areas…
We are still testing with the verification method as well as how these types of listings react in search. The biggest thing we are looking to understand better is proximity signals and how to best influence them. So far the “geo” city or state used within the listing itself seems to have little impact on proximity aside from searching for the term itself.
Next week we will dig into this verification method some more and what other things we are seeing with these types of listings and what it tells us about local search.
Until then,
Happy Testing…
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