We hope your week was productive and understand “The question isn’t who is going to let me; it’s who is going to stop me.” —Ayn Rand Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO. What Happened on the SEO Vault this Week Featured Tool: Schema Generator Starting Monday: Special Announcement Exclusive Training: Agency Automation Framework Workshop SEO Mad Scientist: GMB Tests or Organic (Lots of New Data) To your success, Chaz and the Entire Team FROM THE VAULT Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Sign up now to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal: https://web20ranker.com/join-the-weekly-update/ 🔹 Mini Nets Update 🔹 Mastermind Update 🔹 New Snippets Spotted 🔹 See What Jump Links Google Created For Your Website 🔹This Weeks “Google Says” 🔹 And so much more! Watch the Latest SEO Vault Episode here Missed last week’s episode? Catch up with all the previous Vault Episodes here Free JSON-LD Schema Markup Generator The fastest way to create error-free JSON-LD for verified GMB listings Our 3 tools help to make your website easily indexed! Tool 1: Verified GMB with address – generate the JSON schema directly from your GMB listing Tool 2: Local Markup JSON LD – perfect for all local campaign schema markup Tool 3: All Schema JSON LD – every type of schema you could ever need >>> https://web20ranker.com/local-business-schema-markup-generator/ Give a more accurate portrayal of what is on your site and create a linked structure that serves as a guide to help the search engines better understand your content. With our simple tool you can get the perfect code every single time, embed your code in the script and place it in any position on the site! Starts Monday 8/31 to 9/7 – Labor Day! We are Bringing Back Daily Deals All Week Long, 10K in Gifts! >>> Unlock Daily Deals Every Day! <<< Monday: Get Access to a new Agency Growth Call on 9/29. Every Purchaser Gets Access to an exclusive call showing exactly how to set-up an automated client onboarding system. Tuesday: We are giving away 2 GMB Accelerated Campaigns. Every purchase enters you to win an Advanced GMB Accelerated campaign all day long. Wednesday: Every purchaser Gets free Social Accounts! We just rebuilt these packages and lowered the prices, but you’ll get them for free if you place an order today. Thursday: 1 Day Only Save 30% on the New Mini-Nets. We just recently launched these and they are great for building all the signals you need for the local SERPs. Friday: NEW Local News Site Link Give Away! Be the 1st to beta test these amazing links, huge SERP gains are being seen. Giving away 3 of these to some luck SEO’s Saturday: Enter to Win 1 of 7 Guest Posts with 7k+ Traffic. Every purchase enters you to win premium outreach guest post links! Sunday: Last Chance for the Agency Growth Call on 9/29. Setting up an Automated Client Onboarding Call Monday: 25% Coupon that will be live for 1 Day Only. Not valid on bulk press releases or bulk links but save on everything else storewide. Mark your calendars for a week of awesome prizes celebrating the hard work and labour of all of our partners and team members. You are worth it! How to streamline your agency in 3 simple steps Focus on sales without sacrificing results and client retention Win access to our private training workshop where we reveal our entire Agency Automation Framework. Build and customize your agency automation with this exclusive, over the shoulder workshop. This private workshop is ONLY available to those who have mastered all 4 of The Agency Trials: Client Mastery Edition https://web20ranker.com/tat/ The Agency Automation Workshop will teach you how to segment, define, and streamline every aspect of your agency. We’re covering everything from onboarding clients to hiring staff to show you how to effectively streamline, allowing your agency to fulfil client campaigns at scale. SEO Mad Scientist Hey there fellow testers! If you saw last week’s SEO Vault then you know we currently have a ton of tests running, covering both local and organic. The thing with testing though is that if you only do a test once, and get the result, you really don’t have any basis to determine if your findings are definitive or not. In many of our previous tests, we have mentioned not getting consistent outputs. This is why retesting your tests multiple times is vital to determining the validity of your findings. We generally run each test multiple times before reporting the findings in the weekend update specifically for this reason. We are currently in the process of re-running some of the single variable and multivariable tests! This week we are going to review three tests, how they were set up, and what we were expecting to find. Over the next few weeks, we are going to cover our first test result and compare them to subsequent tests. More Onsite Organic Schema Tests We are still seeing a lot from reputable SEOs in the community who swear by the power of schema for ranking organic. If you followed our previous tests then you know our signal variable tests did not show any real organic indexing power, and our split tests showed mixed results where schema-based sites rarely showed #1 compared to our other tests. We decided to retest the split test on a bigger level to see if there was something we missed. Registering 2 almost exact d website, we launched 2 local sites with EMD brands, homepage, services pages, about page and the address in the footer. We use nothing but heading, images, and map embeds to try and limit any variables. One website has location markup on each page and service markup on the services pages, the second site is left with the basic front end optimization. Our other tests only included 1 page so this should give us a better idea of how schema strategy performs as a whole. 2. Schema linking tests In this test, we are doing our same split test from above but without any onsite schema markup. Instead, we are going to build a brand link to each site. On test one, we will have one backlink on a page with the business NAP and schema, and on the second test, we will have only the NAP and no schema. This should give us a good base point to determine how valuable testing off-page schema is and if it is a factor. We have speculated from observation that off-site schema markup may, in fact, be more powerful than onsite (another test we have but will go over on a later date) 3. Site Architecture This one comes back to a BIG question we hear a lot and is not a schema test. What we are testing is site architecture based on URL and how they compare to each other.Here are the test variations (let us know if you have any others): Brand.com/partial-keyword EMD.com/partial-keyword PMD.com/partial-keyword BrandGeo.com/partial-keyword EMDGeo.com/partial-keyword PMDGeo.com/partial-keyword Brand.com/exact-keyword EMD.com/exact-keyword PMD.com/exact-keyword BrandGeo.com/exact-keyword EMDGeo.com/exact-keyword PMDGeo.com/exact-keyword Brand.com/exact-keyword-geo EMD.com/exact-keyword-geo PMD.com/exact-keyword-geo BrandGeo.com/exact-keyword-geo EMDGeo.com/exact-keyword-geo PMDGeo.com/exact-keyword-geo We chose the same keyword for the homepage and inner pages, making the page as minimal as possible to remove any variables. The sites include a heading, image, anchor inner links, brand/location info, and info about page with the same about info.This is a larger test and we are still getting all of these ready to launch. We are hoping to have them launched next week and will be reporting on this one every week along with our other weekly test updates.Until then,Happy Testing.. Get Your Free Campaign Recommendations Today! Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered! Find Out Exactly What You Need to Rank Quick and easy, yet powerful in results! https://web20ranker.com/meet-the-team/ Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining: 1) Who you are and what you do 2) What you bought and why you bought it 3) How the product worked for you and the pros of it! That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase! You can send your videos to: marketing@web20ranker.com Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Mike Milas Before starting his agency in 2004, Michael primarily worked with small home service businesses helping them increase revenue and productivity through processes and systematization. Affordable Tuckpointing Pros, his last client before starting his agency, reached 1.2 million a year from 40k by the time he had left to start his own agency. Having a Passion for seo and systematization, Michael scaled his own agency to high 6 figures before selling it in 2018 and now working directly with Web 2.0 Ranker and their team. 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