With the recent launch of our own Press Syndication Newswire, we wanted to offer a discount for you to try it out…Save 20% on All Press Release Services and Save 30% on the New Targeted Media Outreach! Get 9x more distribution with our PR services. Take advantage of big news networks, without the hefty price tag. Save 30% on All Targeted Media Outreach Services Just relaunched News Story Creation and Syndication Outreach to 1k Industry Journalists Complete Media Coverage Reporting >>> https://web20ranker.com/product/targeted-media-outreach/ USE COUPON CODE: MEDIA Save 20% on All Other Press Release Services, Including Bulk PR Credits! AP News Brand Feature https://web20ranker.com/ap-news-brand-feature-article/ Premium Press Releases https://web20ranker.com/web-2-0-press-release-service/ 300+ Do-Follow News Site Links https://web20ranker.com/do-follow-news-syndication/ Bulk PR Credits https://web20ranker.com/pr-newswire-syndication-credits/ USE COUPON CODE: PRESS A reminder, we have updated the Weekend SEO Update to provide more value and SEO knowledge. Today’s email includes advice from Chaz, a free link building course, & PR resources. SEO Mad Scientist & SEO Vault Recap will be sent tomorrow – keep your eye out!As always, custom campaign recommendations are available if you need guidance on what to purchase. Or, if you just want us to provide an idea of where potential clients stand. We hope you have a fantastic weekend! To your success,Chaz and the Entire Team Our Press Release Service is bigger and better than other options. Achieve better news distribution, strengthen the brand and acquire more links with our newly-built syndication platform. 400+ news outlets are syndicated to with our Premium Press Release service! Not to mention, there’s 100+ Google News Approved sites included. Voice search and NewsMax add-ons will also be coming in the future to add even more value to our press release services. Read about our new newswire now: https://web20ranker.com/the-best-press-release-distribution-with-our-newswire/ his Week in the Local SEO Community…T To read all the input, join us! Join the Facebook Community This 10 topic Link Building Course covers everything you need to know about link building. Page Quality, Reasonable Surfer, Paid Link Detection, Topically Relevant Rank, Link Quality, Trusted Pages & more.Enroll now to build better links… Take the Link Mastery Course Get Your Free Campaign Recommendations Today! Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered! Find Out Exactly What You Need to Rank Quick and easy, yet powerful in results! Get your recommendations here! Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:1) Who you are and what you do2) What you bought and why you bought it3) How the product worked for you and the pros of it!That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!You can send your videos to: marketing@web20ranker.com FROM THE VAULT – Episode 119 Co-Host: Mike Milas + Sophie Allen + Bucky Helms What we discussed this week on The Vault… ✔️ Google Indexing Issue ✔️ Google Product Review Update Rolling Out Up to Christmas✔️ Google: Special Characters Do Not Affect Google Search✔️ Google: Links Are Not Mandatory For Ranking In Google SearchAnd So Much More! > Watch the Latest SEO Vault Episode to catch up on the most recent local update and so much more.Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up nowhttps://forms.gle/ae5Dh575BqYieDBEA SEO Mad Scientist 🧪🥼🔬 Hey there SEO scientists, Due to the recent local SEO update, we’ve had an exciting week so far in the SEO communities with tons of updates and fluctuations in search. During these times of extreme flux we always go back and review some of our older test sites and see how older experiments may have been impacted to get a better idea of what may have changed in the upcoming algorithm. Usually we find these things and there is some correlation so we then turn around and test the theory of what we believe had changed. This week when reviewing some of our old Mass page websites, we noticed some weird organic fluctuations over the past month, specifically on our Mass page sites that utilize subdomains. We haven’t been able to draw any solid conclusions yet but we are looking to some new sub domain tests in the future. For example, do subdomains impact the ranking potential? If you aren’t familiar with mass page websites it’s essentially where your generating a ton of pages for different services and different service areas. Often this is all done on one root domain where all the pages are generated as subdirectories. In the case of some of our Mass page sites we decided to set them up as subdomains for each Target location so every subdomain was essentially its own individual lead gen site for the Target area. A couple years ago we had found that hyper targeted sites would perform better when linked to a local GMB campaign which is what initially led to the shift in Mass page site design. Crawl rates and indexation seem to be much better as well. Over the past month however there seems to have been some massive updates as we know that local has had a lot of movement as well as the product review update that’s still rolling out now. As of November 22nd however, there appeared to be some type of rolling update in organic that caused some massive shifts in our sites rankings. You can see that on November 22nd there was a massive increase in impressions which then continued every 5 days, 4 times… When we started looking into where the shift and impressions came from it was very clear that almost all the subdomains had lost rankings and impressions while the root domain skyrocketed on these days. The main site and all the subdomains are 100% duplicate content aside from the name address and phone number being swapped out. When reviewing the canonicals they all pointed to the corresponding pages as well in Google had not declared any canonicals themselves which we thought may have been the case. (And possibly could have since we didn’t check on these days) This is why we are looking to do more testing with not only subdomains and mass page sites but also with canonical SEO. Our past canonical tests have shown that there’s definitely an impact on what Google shows in the rankings based on other canonicals they find on the internet. This may attribute to where the original content is but could also just define where Google feels the most authoritative or relevant content originated from as it pertains to that page. Google even states that they consider the canonical the most authoritative content and not necessarily the original content. So let us know what you’ve seen in the search over the past month and if you’ve seen any rolling fluctuations like we have. Let us know in the Facebook group if you have any theories as to what may have happened during these Mass fluctuations. Hope the update is treating everyone well, as always, until next week, Happy Testing, Mike and the Web 2.0 Testing Team If you’re interested in past SEO testing, you can catch up on all our tests online.You can also download over 120 published SEO test summaries to get an idea of the overall IMPACT! https://get-started.web20ranker.com/seo-testing-mad-scientist Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Sophie Allen Sophie is an SEO and digital marketing specialist that works with local businesses, as well as regional and national B2B brands. She's taken many client sites from virtually no online visibility to lead gen and conversion machines. Currently, Sophie is the Sales Manager for Local Brand Advisor, an SEO content contributor for Web 2.0 Ranker and an independent SEO consultant for B2B companies with $1M+ revenue. Post navigationPreviousPrevious post:Press Department Manager and Support Rep- Emily ChaffeeNextNext post:The SEO Vault: Episode 119Related postsSeo Updates May 13 & 14, 2022May 13, 2022Seo Updates May 6 & 7, 2022May 6, 2022Seo Updates April 29 & 30, 2022April 29, 2022Seo Updates April 22 & 23, 2022April 22, 2022Seo Updates April 15 & 16, 2022April 15, 2022Seo Updates April 8 & 9, 2022April 8, 2022