🥂🎉 New Website Launch & Year-End SEO Sale On Now This week has been busy at Web 2.0 Ranker. We just launched https://seovault.com/ and the Year-End SEO Sale started yesterday!You can save 25% storewide now through January 1st. Want Savings But Don’t Need Services Yet? Stock up on discounted store credits to use in 2022! Plus all these… ✨ $9,000 Grand Prize Winner – Win private coaching sessions, free products and services, exclusive webinars, agency systems, and more. ✨ Secret Sales – watch your email for special announcements ✨ 5 Super Bonus Levels – Get up to $8,000 bonuses! ✨ Daily Deals & Offers – Every day you’ll get 25% off PLUS a different deal… 🎅 Saturday 12/25: 10% of All Sales Donated to Make A Wish and Get a Web 20 Xmas Swag-Filled StockingSunday 12/26: Free Link For Every $250 You Spend (Free $99 Guest Post Coupon)Monday 12/27: FREE (5) Hours of Custom Signal Creation with every Monthly DFY SEO, Monthly GBP SEO or Monthly DFY Link Building every single month for the life of that campaign (new campaigns only)Tuesday 12/28: FREE 1 Free Google News Link from Freshlinks.io, a ($125 value) redeemable in month 1 of your campaign with every Monthly DFY SEO, Monthly GBP SEO or Monthly DFY Link Building (new campaigns only)Wednesday 12/29: Spend $299 and Get Added to the Private LMM Discord and Invites to the (4) Quarterly Private LMM Webbies in 2022, Spend $999 Get LMM Portal Access + GHL SnapshotThursday 12/30: 35% Off Store Credits, 25% Off Everything Else (Don’t Pay the Taxman Day 1)Friday 12/31: 25% Off Coupon + 10% cashback store credit on all purchases (Don’t Pay the Taxman Day 2)✨🥂 Saturday 1/1: Ring in the New Year with a Free Press Release Spend $200+ and Get a Free $69 Premium Press Release, Spend $600+ and get a Free $69 Premium Press Release and a Free $199 Targeted Media Outreach campaign As always, custom campaign recommendations are available if you need guidance on what to purchase. Or, if you just want us to provide an idea of where potential clients stand.We hope you have a fantastic holiday and a HAPPY NEW YEAR! May it be your most successful year yet 🥂 🎉 To your success,Chaz and the Entire Team This Week in the Local SEO Community… To read all the input, join us! Chaz’s Pure Value LCT Course: Free Advanced Link Building Training FROM THE VAULT – Episode 120 Co-Host: Mike Milas + Sophie Allen + Bucky Helms What we discussed this week on The Vault…✔️ Google Product Reviews Update Done Rolling Out✔️ SEOs Spend Less Than 25% Of Their Time With Link Building ✔️ Not Every Website Has to Be An Authority Website to Rank ✔️ Exclusive Holiday Updates & More! > Watch the Latest SEO Vault Episode to catch up on the most recent local update and so much more.Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up nowhttps://forms.gle/ae5Dh575BqYieDBEA SEO Mad Scientist 🧪🥼🔬 Welcome everyone to an exciting Christmas SEO mad scientist update. We have an exciting new test for you this week which is something that the industry has possibly overlooked over the years as the algorithm has developed and things have changed… Redirects! Now to be clear, this is for testing purposes only and is not to be taken as gospel for you to start changing up your entire SEO process. But of course, our findings are leading to more tests and the end goal is to utilize redirects in a positive way in our campaigns. So the big question is, do redirects still work? Obviously, the biggest problem with that question is that not all redirects are equal. The website history and backlink graph play a major role in how Google will perceive any redirect. But what if we were to remove those variables by simply picking a domain that had a redirect, with stable rankings, and we simply remove the redirect? Depending on the fluctuations and rankings it would tell us how that specific redirect was affecting that site which would allow us to reverse engineer what types of things Google could or could not be looking for in a redirect. For this test, we took a XYZ domain that was registered as a 302 redirect back in 2017-2018… This was not an expired domain or an old website but a brand new domain that was registered and immediately 302 redirected that then had links built to it. In this update we’re not going to go into the exact link building process, we can dig into that more in future updates and tests. Just know that there was a few months of general backlink building until the 302 finally indexed in Google for the redirect site URL… We also cannot reveal the URL because it’s currently being utilized in another test which will make more sense in a moment… We recently removed the 302 redirect on December 10th… Very quickly we saw this result… The 302 redirect was clearly providing relevance or authority to the website, increasing its keyword rankings in search. This tells us that the 302 redirect was in fact a contributing factor to the rankings of the site. On top of that, we had seen the biggest decrease in rankings for the most optimized keyword in the .xys backlink graph… It is important to note that the domain we were testing on was not a brand new website that was just put up but was in fact a somewhat aged website with previous SEO being done to it and its own relevance and trust signals. It’s our belief that in the event you were to have registered a brand new domain and repeated this test you would not see the same result as the redirect may not have been trusted. This is exactly why we are continuing our tests with our redirects… If redirects are this powerful and are in fact trusted in this way there is possibly many applications allowing us to develop the perfect backlink graph for our rankings, and being able to add or remove it on the fly. This is also why digging into the signals of our current redirects is so vital because at the end of the day as we mentioned not all redirects are created equal. And so if we’re going to crack the redirect code we’re going to have to dig deeper than the redirect itself. Have a Merry Christmas and a happy holiday and be sure to join us next week for our end of your special update of the SEO mad scientist. Until then, Happy testing! + Get Your Free Campaign Recommendations Today! Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered! Find Out Exactly What You Need to Rank Quick and easy, yet powerful in results! Earn a $50 Store Credit in 30 Seconds In order to receive a $50 store credit, please provide a short video (at least 30 seconds) explaining: 1) Who you are and what you do 2) What you bought and why you bought it 3) How the product benefited you and the pros of it! That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase! Send your videos to: marketing@web20ranker.com 🎄 Save on SEO & Give Back 🎅 Part of Today’s Sales Going to Make-A-Wish! Help us give back to our community! A portion of proceeds will go to the Make-A-Wish Foundation PLUS… Save 25% Storewide – NOW till JANUARY 1ST Use Coupon Code: HoHoHo Today’s Daily Deal: ✨10% of ALL Sales Donated to Make-A-Wish Foundation✨ This season we’re thankful for all we’ve achieved, but more importantly we are thankful for all of you and our amazing team members that make Web 2.0 Ranker possible. We hope each of you have an amazing New Year. Now, we’re asking for your help this holiday season. Help us give back to Make-A-Wish this year – all you have to do is make a purchase today… Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Sophie Allen Sophie is an SEO and digital marketing specialist that works with local businesses, as well as regional and national B2B brands. She's taken many client sites from virtually no online visibility to lead gen and conversion machines. Currently, Sophie is the Sales Manager for Local Brand Advisor, an SEO content contributor for Web 2.0 Ranker and an independent SEO consultant for B2B companies with $1M+ revenue. Post navigationPreviousPrevious post:The SEO Vault: Episode 119NextNext post:SEO Updates December 31, 2021 & January 1, 2022Related postsSeo Updates May 13 & 14, 2022May 13, 2022Seo Updates May 6 & 7, 2022May 6, 2022Seo Updates April 29 & 30, 2022April 29, 2022Seo Updates April 22 & 23, 2022April 22, 2022Seo Updates April 15 & 16, 2022April 15, 2022Seo Updates April 8 & 9, 2022April 8, 2022