It’s almost the weekend and the update is here!
Here’s to the dedicated SEO’s and agency owners that are focused on growth and creating a competitive advantage for their agency.
We hope your week was productive and understand “Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don’t turn up at all” ~ Sam Ewig
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
- What Happened on the SEO Vault this Week
- Product Spotlight: Brandable Sales Material
- SEO Mad Scientist: What Will He Test Next!?!?
- Highlighted Posts from the Group
Let’s get the weekend started right!
To your success,
Web 2.0 Ranker Team
FROM THE VAULT
Don’t forget The SEO Vault airs live on the WEB20 Ranker Facebook every Thursday at 4 pm EST. Sign up to receive reminders via FB messenger:https://web20ranker.com/category/the-seo-vault/
🔹 MAJOR Google Local Algorithm Update on February 14th
🔹 Google Video Snippet in SERPS (Better Than FAQ?)
🔹 Image Alt Text Can Be an H1 Tag
🔹 Disavowing Links and How They Are Processed
Missed last week’s episode? Catch up with all the previous Vault Episodes here…
Brandable Sales Material
Start Getting More Sales With High Converting Case Studies & Brandable Sales Material
🔹Our Services – Your Brand
- White Label Case Studies
- Our Reference Pricing Guide
- Campaign Recommendation Resources
- Fully Built Data Studio Reporting For Your Clients
>>> Check out Brandable sales material HERE: https://web20ranker.com/brandable-sales-materials/
SEO Mad Scientist
Here are our current 2 video schema tests.
1. Can we trigger a video snippet with video schema markup?
2. Will the video (or any) schema markup result in an SEO advantage IF Google displays the snippet?
The second one is something we have been playing with more as we have yet to find a schema markup that actually pushed rankings so our current theory is that schema may have SEO value, but only if Google is actually using (or trusting) that specific schema…
Part 1 is simple. We took a group of pages across different websites and embedded a video along with the video schema markup. We did this with videos from the youtube channel connected to the website brand, as well as testing it with videos from other channels that are not owned by our site. You can see the two examples below…
From Web 2.0 Ranker’s Youtube on Web 2.0 Ranker’s Website.
From John Rizvi’s Youtube on Intellectual Pats Website. (A Patent Attorney Website)
Part 1 only started a couple of days ago and we are currently checking in Search Console daily to confirm when Google re-crawls the page. Both still show the last crawl in 2019 so we are giving it until next week to see what happens, of course, we will report it in the next update…
Part 2 of this is where we really are digging deeper more than anything, and why we wanted to lay the groundwork for our current tests this week, as they theory that schema “can” help SEO is what we really want to know. It doesn’t seem to help on its own but how, when and why may need to be considered.
In order to determine if Google gives SEO value to a schema in any case, we figure we need to do some tests on a schema that is actively being used by Google. We are tracking the number of keywords for our part 1 video test. If we see the snippet get indexed and an increase in rankings then we may be onto something…
But like we said last week, we need to take it further and test multiple kinds of schema for this. So this week we tested the removal of schema that is actively being displayed in the SERPs, as well as adding FAQ schema to multiple pages and checking the rankings of those pages and how they correlate to which pages Google chooses to display the FAQ for that search term.
Next week we will reveal the details of the Part 2 test including the video schema as well as the FAQ schema, BUT, we don’t want to leave you empty-handed so here is what we found so far.
This was tested on Web 2.0 Ranker and a local website as well, so keep in mind we don’t have a TON of data yet, which is why I’m holding off on all the details…
In every case that we added FAQ schema and was able to see it indexed in the SERPs, we noticed a slight fluctuation in upward SERP movement outside of the normal ups and downs the terms normally did.
BUT, when removing the FAQ schema from a stable ranking page, we did not see any downward movement for the listing. This makes sense since Google says they use schema to help determine what a page is about, but if they already have that understanding then why would removing the schema make a difference.
Next week we will reveal the details of part 2 tests and let you know our final findings for the video spinet schema test. We look forward to seeing you next week but until then, let us know what tests you would like us to run…
We will keep an ongoing post in the group for the SEO Mad Scientist. Be sure to go there now and let us know what tests you would like to see in the future. Until then, happy testing…
YOUR THOUGHTS FROM THE GROUP
🔹 Ignacio Lopez– View Post Here
I got a client that is asking how is it possible that the following law firm has all these locations listed without actual offices? any feedback as to what tactic they might be using?
🔹Shonda Rogers – View Post Here
🔹 Austin Damon – View Post HereWhen one of your SEO clients is pitched by another agency for a superrrrr low price, so low that it really is just a disservice to the client (lack of budget needed to move the needle) and the marketing industry (too often a race to the bottom) how do you guys handle that? What are some questions you ask the client or things you say to the client? Thanks for your input!