It’s time for your info-packed SEO newsletter to kick off the weekend and keep you up to date on the latest news, SEO tactics, tests, and so much more. We had an exciting week and you won’t want to miss a thing! What Happened on the SEO Vault this Week Deal of the week: Spend $500+ this weekend secure a spot to the 2021 State of SEO Webby SEO Mad Scientist: GMB Short Links: Do They Help SEO? To your success, Chaz and the Entire Team FROM THE VAULT – Episode 70 Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. 🔹 Google Employees Start A Union: The Alphabet Workers Union 🔹 Google Maps Calling Out Square Ad Pins As Ads 🔹 Beware: Yocale May Be Added To Your Google Local Listing 🔹 Google Claims Search Updates Don’t Take Company Revenue into Considerations 🔹 Google Data Studio Can Pull Search Console News Queries And so much more! Watch the Latest SEO Vault Episode here Missed last week’s episode? Catch up with all the previous Vault Episodes here You Can Even Listen here: https://pod.co/theseovault The Weekend Deal is Back! 1/8-1/10 We’re kicking 2021 off with an exciting weekend deal The deal of the week is back and we’re offering a deal you could only previously get by spending $1,500 during the Year-End SEO sale When you spend $500 or more today 1/8- through 1/10 you will have the chance to can secure your spot and attend the 2021 State of SEO webinar A deal like no other with an opportunity you can not afford to pass up! Stock up on services and lock in your seat now >> https://web20ranker.com/ SEO Mad Scientist Hello Scientists! It’s been a busy week of testing so let’s dive right into it. As you know we have been looking into GMB listing optimization tests to determine what listing signals carry weight, and how much. In a recent description test, we added “bathroom remodeling” to a listing ranking well for plumbing terms in a small city. We did some additional terms as well to test to possibilities of ranking impact on related terms and terms that were somewhat ranking. At that point the we saw no movement from the description. This is also a listing we decided to test services again on shortly after for the “bathroom remodeling” terms. As if ending last year, still no movement from the description of service updates. With all that, we still see our rankings holding steady, but no bathroom remodeling terms ranking. So we tested the GMB custom URL and decided to set our service/city as the URL. As you can see we still have gained no relevance for this term. We will continue to see if there is any movement and if none has occurred we are going to do an off-page linking test by adding a relevant URL to the GMB. We have another GMB website test running also which we will have a full report next week. We asked the question, “If we added a brand new service to our company that our GMB didn’t show for at all, what optimization would be required to get initial rankings?” So far as we can see, adding it to the description and services has essentially no impact. Adding it as a category will impact rankings, but only if the category use the term itself. In our case “telemarketing service”. See you next week with a full report on that test and an update from this week’s test. Until then, Happy Testing Get Your Free Campaign Recommendations Today! Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered! Find Out Exactly What You Need to Rank Quick and easy, yet powerful in results! https://web20ranker.com/meet-the-team/ Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining: 1) Who you are and what you do 2) What you bought and why you bought it 3) How the product worked for you and the pros of it! That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase! You can send your videos to: marketing@web20ranker.com Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Mike Milas Before starting his agency in 2004, Michael primarily worked with small home service businesses helping them increase revenue and productivity through processes and systematization. Affordable Tuckpointing Pros, his last client before starting his agency, reached 1.2 million a year from 40k by the time he had left to start his own agency. Having a Passion for seo and systematization, Michael scaled his own agency to high 6 figures before selling it in 2018 and now working directly with Web 2.0 Ranker and their team. Post navigationPreviousPrevious post:The SEO Vault: Episode 71NextNext post:SEO Updates January 15, 2021Related postsSEO Updates February 26, 2021February 26, 2021SEO Updates February 19, 2021February 19, 2021SEO Updates February 12, 2021February 12, 2021SEO Updates February 05, 2021February 5, 2021SEO Updates January 29, 2021January 29, 2021SEO Updates January 22, 2021January 22, 2021