It’s almost the weekend and the update is here!
Another week of success is in the books.
But success is for those who grind, who work hard. So here’s to the dedicated SEO’s and agency owners that are focused on growth and creating a competitive advantage for your agency.
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
- News From the SEO Vault
- Get the Scoop on our June Local Mastermind and SEO Conference
- Product Spotlight: How We Do Guest Posting Differently
- SEO Mad Scientist: Schema Entity Association
- Highlighted Posts from the Group
From The Vault
SEO is constantly changing and 2020 is going to be the biggest year of them all. Stay up to date with the algo and agency scaling techniques with the latest episode of The SEO Vault
Don’t forget The SEO Vault airs live on the WEB20 Ranker Facebook every Thursday at 4 pm EST. Sign up to receive reminders via FB messenger:https://web20ranker.com/category/the-seo-vault/
🔹 Google Dataset Search Is Now Out Of Beta With New Features
🔹 Google Estimates Signals to Rank New Sites
🔹 Featured Snippet Update Search Console Not Impacted
🔹 PDFs Treated As Nofollow Links?
🔹 Dofollow Profile Links, Are They Worth It?
🔹 And More…
Watch the Latest SEO Vault Episode here…
Missed last week’s episode? Catch up with all the previous Vault Episodes here…
WEB20 Ranker Product Spotlight
Backlinks To Get Excited About
435 Referring domains and over 10k estimated visits per month. This is just one example of our guest post backlinks.
https://web20ranker.com/link-outreach/
🔹 Outreach Links to Dominate Organic SERPs
- 50+ to 100+ Referring Domains
- Semantically Optimized Articles
- Each Post Gets FB Shares/ Retweets/ Repins
- Tier 2 Link Stacking Add-On
- 1,000+ to 7,000+ Monthly Traffic
>>> See all the features: https://web20ranker.com/link-outreach/
SEO Mad Scientist
Schema Entity Association: How Does it Work?
Digging into schema markup for SEO, even more, we have begun to learn a lot of things.
Last week we discovered that schema itself is not indexable, meaning just having references to a specific term or keyword in your schema only, will not get your page indexed in Google. So the next question is if it doesn’t index, how does schema impact SEO SERP index, and to what extent. This week, we look into if Google will index schema based on entity association to on-page content…
Using “Bob Marley” (famous musician and songwriter) as an example. We create a page on our website with generic references to “Famous Male Singer and Songwriter” and include a well-recognized image, by Google, of Bob Marley (file name bob-marley.jpg)
Then we add in-depth schema markup for “Person” Bob Marle, including personal info, links to his website and wiki, as well as referencing the image on the page as the image of the “Person”…
We then submitted the page for indexing and waited for it to appear in Google SERPs for a site search. Now to test the page association with “Bob Marley”…
We perform a site: search for the root domain and include + “Bob Marley” to specifically search for pages Google has associated with Bob Marley…
As you can see, Google has made no associations to the page for the term “Bob Marley”, even with the marked-up content. So the question remains if Schema markup does help with SEO, what on-page factors must coincide with the schema to actually get that benefit. This is what we went on to test next…
Bonus Test
Along with testing the indexation of schema, we also included references in some tests to our entity in the social media meta markup (what is used to display what it shows when posting to Facebook or Twitter)…
These meta titles and descriptions did NOT pull any kind of result in the SERPs. So just like schema, is this data used at all in determining rankings?
We will be discussing the next test in our next e-mail where we will have our first single variable split test to determine to what extent Google actually uses the schema to indirectly impact rankings. See you then…
Your Thoughts From The Group
🔹 Dino Gomez – View Post Here
🔹 John Kennerty – View Post Here
Was there a big Google Algo Update in Oct/Nov 2019? And if so, what was the big change? Have a site that has literally fallen off the map since then. Don’t see any manual penalties…wondering what else it could be.
🔹 Hans Christian – View Post Here