We hope your week was productive and understand “The secret of getting ahead is getting started.” ~ Mark Twain Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO. What Happened on the SEO Vault this Week Product Spotlight: Just Announced! Local Marketing Mastermind Rescheduled Featured Blog Post: 4th of July SEO Super Sale SEO Mad Scientist: Test Variation Follow-up Highlighted Posts from the Group To your success, Chaz and the Entire Team FROM THE VAULT Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Sign up now to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal: https://web20ranker.com/join-the-weekly-update/ 🔹New Giveaway This Month: Hiring Automation Funnel 🔹Recent Google Updates (Weird Stuff in Search Console) 🔹 Images Don’t Help with Organic Search 🔹Are Tracking Numbers On GMB Necessary? Watch the Latest SEO Vault Episode here Missed last week’s episode? Catch up with all the previous Vault Episodes here The Local Marketing Mastermind is Back On! And we’ve made it better than before Due to the recent world changes, we had to postpone out June Mastermind. But, we are happy to announce that we have just released the new dates! This is great news for those who hadn’t bought tickets or were on the fence about whether the Mastermind would be beneficial to your agency. The Local Marketing Mastermind will now be held on October 2nd thru the 4th of 2020 at the original location The Hilton Philadelphia at Penn’s Landing. All those who join us will leave with a completely personalized, brand new, sales system designed specifically for your agency! That’s right, a personalized plan of action to grow your agency where we will work together to create offers, build your agency’s lead funnel, set up ads, automate your sales pipeline, and learn how to close sales and handle objections! Get all of the details here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/ As if the event couldn’t get even better we were able to add even more value with yet another guest speaker, Jonathan Kaufman. Jonathan is a media buying specialist handling millions of dollars in monthly ad spend for everything from nationally known SaaS brands to personal injury clients and local marketing agencies! All tickets are available for purchase with our easy flexible payment option https://web20ranker.com/product/limited-access-mastermind-tickets-3-payments/ To ensure that your newly designed sales system is working for your agency we’re offering follow-up hour-long coaching calls at the 30, 60, 90, and 120 Day Point. We want to make sure that when you leave our Mastermind everything you take with you can be put into play right away to start growing your agency and taking your business to new heights. https://web20ranker.com/product/local-marketing-mastermind-and-coaching/ Only 4 more days to save! If you haven’t heard we are currently running an epic sale at Web 2.0 Ranker with huge giveaways and one of the biggest grand prizes ever! Our entire site is 25% off and all you have to do is use code: 1776 at checkout to save big! Not only are the savings something to get excited about but every single purchase whether it be $1 to $10,000+ will count as an entry to our 10k Grand Prize Giveaway. The more you buy the more entries you get – no minimum. As if a $10k MEGA SEO giveaway and a 25% saving wasn’t enough to get you jumping out of you seats, we also have 4 bonus levels with giveaways that include some of our awesome SEO Life swag, Chaz’s top 3 sales books for agency owners, special discounts, coupons, and more! For complete details visit: https://web20ranker.com/4th-of-july-seo-super-sale/ This sale will end at 11:59 pm EST on 7/07 That’s only 4 more days to take advantage of these savings. Don’t forget all purchases never expire! Buy now at a huge discount and use as needed. SEO Mad Scientist We are back with our final results from last weeks tests and if you remember correctly, we had some interesting results on test #5… If you missed the last update, you can read the previous update here To review the full test schedule or check out any of our previous updates: https://web20ranker.com/category/seo-news/ Now let’s look at test #5… Test pages recap: TEST VARIATION #5 Page 1 – Just Contextual Reference Page 2 – Contextual Reference Innerlinking to Page 1 Page 3 – Contextual Reference Outbound Linking to External Page. (“relevant” profile) Very first test run: #5 RESULTS Position #1 – Page 1 Position #2 – Page 3 Position #3 – Page 2 (Not Indexed) Now as we mentioned last week, test #5 was essentially the same as test #1 except we used the same “relevant” outbound link for our page 3 test page… After running and indexing the first test, we got the same exact result as test #1 with the page only with the reference term ranking number one. However, here are the results of each test we ran after. Position #1 – Page 3 Position #2 – Page 2 / Page 1 (Not Indexed or Not Showing for Term) Position #3 – Page 1 / Page 2 (Not Indexed or Not Showing for Term) We initially believed this was due to some kind of entity association. Once Google recognized the first backlink, as it picked up the subsequent backlinks, they realized the reference was an “entity” and so the “entity” reference page was now more relevant than Page #1, which just had the reference term and no “entity link” This idea was confirmed when reviewing the results about a week later when we saw Google had switched our results from the very first test in #5 to the following: Position #1 – Page 3 Position #2 – Page 1 Position #3 – Page 2 (Not Showing for Term) After crawling the subsequent tests, Google seemed to return to the first test of #5 and revert the SERPs to show page #3 which had our “entity link”. The findings would suggest that when Google believes something is an “entity”, a reference link will outperform just a brand reference. There are still many tests to be conducted to further our understanding of these results and better leverage them for our SEO strategy. But! Before we end this week we wanted to point out one other interesting find from this test, something we didn’t even think about! After running the tests and indexing the pages for about a week, Google started showing an image search for our target search term. The images we used did not have our test keyword. The only reference of the test term was in the content in one spot, but Google seemed to pick up these images and list them in image search for the term. In this example, only one of these images were used for the test pages which Google seems to pull the relevance from the one reference term on the page. The other photos however, Google just decided to pull on its own. We have found various associations with the images but in some cases it appears Google is just trying to pull other images that are “similar” to the one used. Not to many conclusions to draw here but definitely an interesting find while considering entity association and images. Well that’s it for this week, we will keep our test going and be back with another update next week. Until then happy testing! 🔹Caleb Wininger – View Post Here I own a service biz with two verified gmb locations. the one has been active for years and has almost 400 5 star reviews. we use some review gen software to funnel customers to this page and it works great. This is at least 150 more than any of our competitors in the area. the second location is only a couple of months old, about 10 miles from the other one. we populated it with the same content as the established gmb. but we don’t funnel any customers to that one so it has zero reviews. at what point would you start a review gen campaign for the new location’s gmb at the expense of the established one? 🔹 Gabriel Ortiz– View Post Here Stock Photos on GMBS Haven’t built a new lead gen site for a while (have been building up our PPC clients) but we are about to jump back into this. Have seen a few things about stock photos on GMBs not being allowed by Google anymore. What have you guys experienced? Have you seen any issues? Is rewriting the metadata and adding a logo watermark enough to make it work? 🔹 Michael Cook – View Post Here I have one roofing client who is starting to get calls and ppl asking for quotes. He says his conversation ratio for these leads after giving out a free estimate is ZERO. I asked him if he is handing out any “literature about you?” and I haven’t received an answer yet. I bet the answer is he is not. Suggestions? Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining: 1) Who you are and what you do 2) What you bought and why you bought it 3) How the product worked for you and the pros of it! That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase! You can send your videos to: marketing@web20ranker.com Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Mike Milas Before starting his agency in 2004, Michael primarily worked with small home service businesses helping them increase revenue and productivity through processes and systematization. Affordable Tuckpointing Pros, his last client before starting his agency, reached 1.2 million a year from 40k by the time he had left to start his own agency. Having a Passion for seo and systematization, Michael scaled his own agency to high 6 figures before selling it in 2018 and now working directly with Web 2.0 Ranker and their team. Post navigationPreviousPrevious post:The SEO Vault: Episode 43NextNext post:Optimizing and Troubleshooting Mobile-First IndexingRelated postsSEO Updates April 16, 2021April 16, 2021SEO Updates April 09, 2021April 16, 2021SEO Updates April 02, 2021April 2, 2021SEO Updates March 26, 2021March 26, 2021SEO Updates March 19, 2021March 19, 2021SEO Updates March 12, 2021March 12, 2021