If you haven’t heard we are currently running an epic sale at Web 2.0 Ranker with huge giveaways and one of the biggest grand prizes ever!

Our entire site is 25% off and all you have to do is use code: 1776 at checkout to save big!

Not only are the savings something to get excited about but every single purchase whether it be $1 to $10,000+ will count as an entry to our 10k Grand Prize Giveaway.

The more you buy the more entries you get – no minimum.

As if a $10k MEGA SEO giveaway and a 25% saving wasn’t enough to get you jumping out of you seats, we also have 4 bonus levels with giveaways that include some of our awesome SEO Life swag, Chaz’s top 3 sales books for agency owners, special discounts, coupons, and more!

For complete details visit: https://web20ranker.com/4th-of-july-seo-super-sale/

This sale will end at 11:59 pm EST on 7/07

That’s only 4 more days to take advantage of these savings.

Don’t forget all purchases never expire! Buy now at a huge discount and use as needed.

We are back with our final results from last weeks tests and if you remember correctly, we had some interesting results on test #5…

If you missed the last update, you can read the previous update here
To review the full test schedule or check out any of our previous updates:
https://web20ranker.com/category/seo-news/

Now let’s look at test #5…

Test pages recap:

TEST VARIATION #5
Page 1 – Just Contextual Reference
Page 2 – Contextual Reference Innerlinking to Page 1
Page 3 – Contextual Reference Outbound Linking to External Page. (“relevant” profile)

Very first test run:

#5 RESULTS

Position #1 – Page 1
Position #2 – Page 3
Position #3 – Page 2 (Not Indexed)

Now as we mentioned last week, test #5 was essentially the same as test #1 except we used the same “relevant” outbound link for our page 3 test page…

After running and indexing the first test, we got the same exact result as test #1 with the page only with the reference term ranking number one. However, here are the results of each test we ran after.

Position #1 – Page 3
Position #2 – Page 2 / Page 1 (Not Indexed or Not Showing for Term)
Position #3 – Page 1 / Page 2 (Not Indexed or Not Showing for Term)

We initially believed this was due to some kind of entity association. Once Google recognized the first backlink, as it picked up the subsequent backlinks, they realized the reference was an “entity” and so the “entity” reference page was now more relevant than Page #1, which just had the reference term and no “entity link”

This idea was confirmed when reviewing the results about a week later when we saw Google had switched our results from the very first test in #5 to the following:

Position #1 – Page 3
Position #2 – Page 1
Position #3 – Page 2 (Not Showing for Term)

After crawling the subsequent tests, Google seemed to return to the first test of #5 and revert the SERPs to show page #3 which had our “entity link”. The findings would suggest that when Google believes something is an “entity”, a reference link will outperform just a brand reference.

There are still many tests to be conducted to further our understanding of these results and better leverage them for our SEO strategy.

But! Before we end this week we wanted to point out one other interesting find from this test, something we didn’t even think about!

After running the tests and indexing the pages for about a week, Google started showing an image search for our target search term. The images we used did not have our test keyword. The only reference of the test term was in the content in one spot, but Google seemed to pick up these images and list them in image search for the term.

In this example, only one of these images were used for the test pages which Google seems to pull the relevance from the one reference term on the page. The other photos however, Google just decided to pull on its own. We have found various associations with the images but in some cases it appears Google is just trying to pull other images that are “similar” to the one used. Not to many conclusions to draw here but definitely an interesting find while considering entity association and images.

Well that’s it for this week, we will keep our test going and be back with another update next week.

Until then happy testing!

Want to earn a $50 store credit?

In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product worked for you and the pros of it!

That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!

You can send your videos to: marketing@web20ranker.com