We hope your week was productive and understand “A winner is a dreamer who never gives up.” ~ Nelson Mandela Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO. What Happened on the SEO Vault this Week Product Spotlight: Technical SEO Audits Featured Blog Post: Optimizing for Mobile-First Indexing SEO Mad Scientist: EXIF data Highlighted Posts from the Group To your success, Chaz and the Entire Team FROM THE VAULT Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Sign up now to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal: https://web20ranker.com/join-the-weekly-update/ 🔹 Google Testing New SERP Features 🔹 Recent Comments From Google 🔹 New Page Experience Update 🔹 And so much more! Watch the Latest SEO Vault Episode here Missed last week’s episode? Catch up with all the previous Vault Episodes here Google’s Mobile-First Index What It Is & How It Impacts Your SEO A few months ago Google announced that they’ll be switching to mobile-first indexing for all websites by September 2020.What does this mean for you? Because user searching patterns are changing, it’s necessary to change the way we approach SEO. We’re no longer optimizing for desktop users alone, and our strategies need to reflect this new reality We’re giving you 7 ways this shift to mobile-first indexing can influence your SEO strategy!➡️ User Queries are Changing Because of Mobile Search ➡️ Mobile Search Allows You to Expand Your Audience ➡️ Mobile-First Indexing Impacts the Type of Content Shown in the SERPs ➡️ Mobile Search Gives Insight Into User Behavior & Intent ➡️ Mobile Search Can Have Implied Search Intent ➡️ Machine Learning Determines If Your Content Is Interesting For Mobile Users ➡️ Promulgation of Mobile Search Has Changed User Behavior >>> https://web20ranker.com/optimizing-and-troubleshooting-mobile-first-indexing/ Not only are we giving out the exact strategies you need to know about why mobile-first indexing should be an SEO priority but we’ve also laid out five ways to diagnose and troubleshoot a decrease in mobile-first indexed pages Check #1: Are Your Pages Loading? Check #2: Have the URLs Changed? Check #3: Check for Duplicate Content Check #4: Are Pages Timing Out? Check #5: Can Search Engine Crawlers Read Your Site? There’s no debate that more and more people are turning to mobile exclusively for search. Ensure that your sites are apart of and ready for the future movement with our guide. Technical SEO AuditsIdentify Technical SEO Issues That Are Preventing Your Website From Ranking The #1 thing that holds a site back from achieving top rankings is Technical or Site Quality Issues Going Overlooked Our audits include full audit reporting and recommendations! You even have the option to have us implement the fixes for you too. Our Technical SEO Audits are designed to make identifying technical optimization issues a hand-off process we save your agency significant time and resources! Hand our implementation plan to your team or have us implement the fixes for you, either way, you still look like an SEO genius! https://web20ranker.com/advanced-technical-seo-audit/ From Comprehensive Technical Analysis To Keyword Cannibalization Checks, The Technical SEO Audit Offers An Affordable Way For Agencies To Discover Every Issue Holding Sites Back From Top Ranking! What Reports Will I Receive With The Audit? 🔎 12 Page Technical Audit Workbook 🔎 Technical Audit Checklist 🔎 PQRG Audit Workbook 🔎 Keyword Cannibalization Workbook 🔎 Site Audit Conclusions 🔎 Site Speed Report 🔎 Site Quality Report 🔎 3 Month Link Map Plan With technical SEO, a seemingly minor improvement can have far-reaching results quickly! Anytime you bring a website into ‘best practices’ it can be beneficial for site health, crawl rate, indexation, and ease of ranking. Better Rankings Means More Website Traffic – More Clicks And Lead Captures https://web20ranker.com/advanced-technical-seo-audit/ SEO Mad Scientist We had another action-packed week in the SEO Laboratory and can’t wait to get into some of these results! If you missed any of our previous updates be sure to check them out in the archives to stay on top of all our test results. We have already uncovered some pretty powerful optimization tactics and will continue to deliver the goods every week… So let’s discuss a new test we have been running… Here are the questions we had before starting: Is EXIF data indexable for organic or image search? Does EXIF data help with the onsite organic search? Does EXIF data help with GMB local search? In order to test these things, we developed 3 tests. Let’s start by going over the first test to determine if EXIF data is indexable… EXIF Indexation Test Variation #1 Create 3 separate pages Added single image with EXIF title only filled in with test keyword Added single image with EXIF subject only filled in with test keyword Added single image with all EXIF data filled in with test keyword In one of our tests, we used the test term “nnvinnvi90” and as you can see the answer to our first question is pretty obvious… Or EXIF data didn’t seem to get picked up for image search either. With the power of images and all the hype about EXIF data, I assumed it would at least show in Google images. Back in 2012 Google used to display this data in image search if you clicked on it, but that was 8 YEARS AGO… So I guess it’s not too surprising… Now we know from previous tests that not all variables in search are “indexable”, meaning just because something won’t trigger a listing in search, doesn’t mean that it won’t be beneficial while the algorithm is considering your website. So we must continue testing to get the real answers… This brings us to the second question: Does EXIF data help with the onsite organic search? Just because Google wouldn’t show something 100% based on EXIF data, doesn’t mean that having it doesn’t give you a signal boost. Many SEOs have attested to the impacts of EXIF data on organic or local, and some have even produced “test” data to show their case. However, at the SEO Laboratory, we feel than much of this data is skewed. Very few single variable tests have been done on this, and most tests that have been done have not been replicated to confirm their results… So let’s go through test #2 setup… EXIF Indexation Test Variation #2 Create 5 separate pages on different websites Use the test keyword in all EXIF data in the image on Page 1 No EXIF data in the image on Page 2 No EXIF data in the image on Page 3 No EXIF data in the image on Page 4 No EXIF data in the image on Page 5 As mentioned before, tests like this aren’t as cut and dry as the first indexation test we did. Results could be skewed for a large variety of reasons, the random ranking factor being one of them. The results to this test could show the page with EXIF data s #1, or not, but subsequent tests could respond differently… This is why creating a big test group and repeating tests is vital to determine the validity of the findings. (something I’ve yet to see done with EXIF data) Our first test came back with these results, which have held steady since indexing: Page #3 – No EXIF data (only one showing and not filtered) Page #1 – Keyword in all EXIF data of the image (filtered results) Page #5 – No EXIF data (filtered results) Page #2 – No EXIF data (filtered results) Page #4 – Not indexed According to these results, EXIF data didn’t take the #1 spot and didn’t seem to produce any more authority or relevance over page #3. With that said, it’s not enough to draw any conclusions. Do you think we will get consistent results with this, or do you think a majority will show EXIF holds more relevance/authority? Next week we are going to review the replicated test results, along with test #3 and how we set it up to get the answer to our final questions “Does EXIF data help with GMB local search?”. See you then and as always, Happy Testing! 🔹 Rico Lemus – View Post Here Im starting a kitchen design company, what do you guys think will turn better results? Adwords or Facebook ads? 🔹 Erwin Caniba – View Post Here How do you make it easier for your clients to get GMB Reviews from their customers? 🔹 Daniel Wellington – View Post Here Is there a way to give a customer a direct link to leave a Google review for a business? Best way I have found is giving them the Google map link Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining: 1) Who you are and what you do 2) What you bought and why you bought it 3) How the product worked for you and the pros of it! That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase! You can send your videos to: marketing@web20ranker.com Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Mike Milas Before starting his agency in 2004, Michael primarily worked with small home service businesses helping them increase revenue and productivity through processes and systematization. Affordable Tuckpointing Pros, his last client before starting his agency, reached 1.2 million a year from 40k by the time he had left to start his own agency. Having a Passion for seo and systematization, Michael scaled his own agency to high 6 figures before selling it in 2018 and now working directly with Web 2.0 Ranker and their team. 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