We hope your week was productive and understand “It is possible for ordinary people to choose to be extraordinary.” ~Elon Mus
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
- What Happened on the SEO Vault this Week
- Product Spotlight: Contributor Posts On Quality Legal Sites
- Featured Blog Post: Keyword Research and Anchor Text Analysis
- SEO Mad Scientist: 301 redirects
- Highlighted Posts from the Group
To your success,
Web 2.0 Ranker Team
FROM THE VAULT
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Keyword Science
Finding the Best Anchor Text for Your Link Building
In this 2 part guide, we are going to cover the exact scientific approach we use every day in campaigns.
By using our strategy to plan a backlink campaign we can ensure the target page’s link graph is on parity with the top-ranking page. This is one of the quickest ways of achieving noticeable ranking improvements.
Part 1
- Determining The Target Page & Head Keyword (+Main Keyword Cluster)
- Determining Current Ranking Keywords (Using Ahrefs & GSC)
- Using The Head Keyword To Determine Competitor Pages
- Finding Competitor Organic Keywords
- Longtail Keyword Exploration & Generation
- Bringing It All Together
https://web20ranker.com/keyword-analysis-for-better-linkbuilding/
Part 2: Link Mapping
- Keyword Analysis & Targeting
- Grabbing Competitor Sites
- Determining Our Target Page(s) And Link Spread
- Determining Anchor Ratios
- Categorizing Anchors
- Another Way To Determine Ratios
- Deep Links
- Building Our Link Plan
By following this analysis and the initial technical and quality audit it is a great way to make sure that your campaign has a strong foundation in place for the link building you’ll be doing in the future!
⚖️ Just Released ⚖️
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Our legal contributor posts are the high-quality links you’ve been looking for on niche-relevant sites
Work With A Writing Team That Understands Legal Blogging
These are backlinks that your major competitors have and you need in order to compete
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https://web20ranker.com/legal-contributor-posts/
Our in-house writing and editing team write every guest post based upon the editorial requirements of each site we submit to
Contributor Posts On Quality Legal Sites
Articles are researched and written by our 4-star writing team, thoroughly edited, and provided for your review. Only after articles are approved will they be syndicated!
SEO Mad Scientist
Welcome back to the SEO Mad Scientist. As usual, you can catch up on our previous updates in the archives if you missed anything…
We are still reviewing data from our ongoing EXIF tests to determine the overall effectiveness of the strategy as far as local search. So far the data has been limited so we are moving on to some more local GMB tests today…
We have been wanting to release these tests for a while but had to gather more data to determine what result we were actually seeing. After repeating our tests multiple times we have found some commonalities as well as results, but the devil is definitely in the details with this one.
This week we are going to be trying something slightly different and we are going to go over the test as well as the result, but next week we are going to dig into the EXACT details behind the different tests as there are a LOT of variables to consider…
And if you have ever used 301 redirects, then you know what we are talking about ;-)
We have been testing a lot with 301 redirects to the GMB CID URL. These tests are difficult to limit variables because essentially ALL 301 redirects are different… But let’s start with some of our basic findings before we move onto the interesting stuff
301 redirects from expired domains, “auction” (no website but indexed in Google) domains and so on, generally did not show any results for us…
We have confirmation from not only our tests but others as well that have reviewed their data with us
But…
Once we started playing around with 301 redirects from indexed websites (with other distinct “variables”), we started to see something interesting…
To be clear there are still a TON of variables to consider even though these sites were indexed. For example, we tested 301 from a page-level vs a register level. The backlink profile and age, number of pages actually indexed, and so on and ALL factors that would have to be considered as well…
But before we get into all of that, let’s look at the results…
(These are the 2 same tests we posted about in LCT a few weeks ago but have repeated them multiple times since then to confirm what we found)
So if you remember the snapshot, the before and after was over the course of a week. Within 3 to 5 days of the 301, almost every listing we tested saw an improvement, which was then followed by a pullback to their original rankings over the next few weeks…
At first, we figured it was just a fluke but when we tried to keep the variables as similar as possible we continued to see the same results.
In general, we would see a jump anywhere between 1 to 3 spots across various keywords (other variables we will have to talk about) but we are talking about a 26-mile radius in our geogrids so the impact overall was clearly noticeable in the listings engagement in maps
Even though we saw an initial boost in rankings and calls, it seemed to almost immediately start to pull back. This is where the details really come into play…
As we stated, in the beginning, most of our 301 tests did not return any results, so to see a common result among tests leads us to believe there is something going on behind the scenes here
The indexation of the 301 is a major factor we believe but there are many other commonalities between these specific tests…
Disclaimer: We do not believe creating a new 301 redirect to your GMB every week would be a good solution to maintain these rankings. We are testing this of course but from the details, we believe that would not be sustainable, and in fact, these results could be being caused by the outcome of creating the 301 redirects, but NOT the redirect itself…
Like we said the devil is in the details and unfortunately we are out of time for today. Next week we are going to dig into all the details of each of these tests, discuss some of the differences and what could really be going on here.
See you next week and until then, Happy Testing :-)
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