It’s weekend update time!
Here’s to the dedicated SEO’s and agency owners that are focused on growth and creating a competitive advantage for their agency.
We hope your week was productive and understand “Discomfort, Hard Work, Struggles and Set Backs are all indicative of the fact that you are trying. Triumph begins with a try ” ~ Apoorve Dubey
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
- What Happened on the SEO Vault this Week
- Product Spotlight: SEO Product Bundles – Done-for-You Packages Built for Results
- Featured Blog Post: Starting an SEO Campaign? 5 Things You Should Be Doing
- SEO Mad Scientist: New Test Results Revealed This Week
- Highlighted Posts from the Group
Let’s get the weekend started right!
To your success,
Web 2.0 Ranker Team
FROM THE VAULT
SEO is constantly changing and 2020 is going to be the biggest year of them all. Stay up to date with the algo and agency scaling techniques with the latest episode of The SEO Vault
Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Sign up to receive reminders via FB messenger: https://web20ranker.com/category/the-seo-vault/
🔹 Googles Not Stopping Because of Corona
🔹 Local Reviews & Q&A Suspended on GMB
🔹 Restaurants Allowed to Add Keywords to Their GMB Name?
🔹 Schema Event Markup Issues Notices by Google
🔹 Large Video Snippet in Knowledge Graph
🔹 And More…
Watch the Latest SEO Vault Episode here…
Missed last week’s episode? Catch up with all the previous Vault Episodes here…
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SEO Mad Scientist
Ready for another SEO Mad Scientist update? Then let us not waste any time and get right into the results…
(If you missed anything, get caught up with the SEO weekend update archives here)
It took an extra week to get have the pages re-indexed. Here are the current results:
- Change the image name and upload a different one with the same URL.
This one seemed like a sure thing. We fully removed the old image from our server and uploaded a new one with the same name and replaced it with the old one, the same exact spot, image height, and width. After being reindexed, nothing changed…
Google even has the new image indexed with the same URL and no longer lists the old one under image search, so we believe this may be a caching update or something that may take longer to change. We will give a final update next week. - Move the image to the bottom of the page and put a new one in its spot.
This one, unfortunately, didn’t give any results either. We will keep an eye on it and keep you updated. The original image and new image are both indexed under image search but the snippet hasn’t changed. We will wait longer and find out.
If these are being pulled from machine learning and AI, then it might be why t takes a little longer to update… - Change target terms in the 50 words before and after the snippet image to include target terms before and after a different image, removing them from the current snippet context.
This final test did the opposite of what we wanted. First, let us explain everything we changed. We did add the keywords in the heading right above the image and in the first 20 words right after the image, but we also named the image the exact keyword and optimized meta title and alt text with a keyword variation. There also was an image description with our target term.
We may have gone a little overboard but we wanted to see what would happen…
Almost immediately after being recrawled, Google took away the snippet completely for the target term lol. Now we have never had an image snippet switched before so this may just be the first step to having it changed. Again, we will give another update next week.
We didn’t have the results we were looking for but time will tell, and of course, the SEO Mad Scientist never stops testing!
Test #3: Dup Content Inner Linking
Hopefully, you didn’t forget about the duplicate content inner linking test? Well, our previous tests showed that duplicate content didn’t really seem to hurt a website. This made sense as big news sites and press release sites do this all the time.
We also found that this content would often get impressions or ranking for other keywords and long-tail search. Both pages would never show in the same SERP and generally, the original page stayed for their original term, but not always when we curated multiple pieces of content into one article.
Since Google was indexing this content and even showing it in the SERPs, we figure it must have some inner linking value. So we did what we always do, we TEST!
We ran this test on our current test site (but we are still waiting for results)…
Luckily, we were testing this behind the scenes long before we talked about it here so we did end up discovering some REALLY interesting things…
First, What We Did:
We took content from other websites’ blogs and posted them on our website. We kept everything the same except for the images were hosted locally and the inner linking was adjusted to fit our website URLs.
We started this test about 3 weeks ago, about a week before we started on the second test site, and here is what we have seen since then:
As you can see we definitely saw an increase in impressions. We started noticing a lot more traction for the long tail terms we used for inner linking as well. We are still waiting on the test results for our second test site so we don’t want to jump to too many conclusions but so far we do believe our original hypothesis, that inner linking generated from offsite curated/duplicate content does not hurt your site and is beneficial to SEO rankings.
But, we also have a BONUS “test result” that we want to share with you this week…
This was something we found while reviewing our dup content inner linking test, and it has to do with adding a date to your content (including title and within content)
Such as “Best Shopping Guide Online” vs “Best 2020 Shopping Guide Online”
While we were running our duplicate content tests we noticed a few things happening. First, after a period of time, we started to see competitors rankings and exposure in the SERPs drop…
It looked like in many cases we where actually stealing their longtail, and even their target keyword SERP listings. This could have been to the inner linking we did on the site, but other than that, nothing had changed and the test site has lest authority than any site we took content from…
You can clearly see in the image below when our site took the place in the SERPs
But things got interesting when we came across some content we had used, but since it is 2020, and the article was “2019”, we figured we would just update the year to make it current. So far we have 2 test cases we did this with (just by accident not really trying to test anything)
We have since started more test cases on larger levels but here is the BIG find…
Google actually seemed to segment the content relevance by date, similar that they do for local search. If you aren’t aware, local organic search uses a geo algorithm to an extent (nothing like maps) but this means every local query is essentially its own SERP.
This is why you can use the same duplicate content on a website or multiple websites and just change the target NAP and geolocation, and still rank it as usual.
Well, it looks as though Google looks at dates similar to geolocation, but I guess you could say the location in time…
When we looked at SERPs for articles with dates, they seemed to start to pop for all the old original content keywords (without a date). So we went and checked the index and they defiantly had lost rankings, even though their article was still indexed and showing in search…
Now, when you typed in “keyword in 2019” their page comes up number one, but if you search “keyword in 2020″ or just “keyword”, our site now shows on page one. If you search for any variation of the term with “2019 and 2020” neither of our sites will show
There are a lot of conclusions we can come to from this data but the most important I believe is, if you are using dates in your content and titles, or are ranking in SERPs with others that are, you may benefit from using the year thought your content, but, make sure you keep it up to date every year…
More tests are needed to draw any firm conclusions which is why we will be back next week with an update from our other test site results on Test #2: Dup Inner Linking. We are tied for next week’s test reveal, go ahead and vote here..
We may have another bonus test for you as well then so stay on the lookout. Until next time, happy testing…
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YOUR THOUGHTS FROM THE GROUP
🔹 Ian Cunningham – View Post Here
Is routine content creation (blog posts) important for local client SEO?
🔹Brien Scott Powell – View Post Here
I did yesterday and have appealed.
Said cause was repeated violations but never heard about any till boom! Gone!
Read more here
🔹 Pallavi Ashwani Pathak – View Post Here