SEO Mad Scientist

The average position started at 141 and is now 86, that’s a 55 position rank increase in just 2 weeks from the launch of the site. So far Google seems to be responding well to the duplicate site content.

On top of that, we are seeing #1 and top 10 rankings for the lower comp keywords, overall everything is performing well and consistently going up.

With this test, we launched the same exact duplicate site on multiple subdomains with different NAP on each site. In our previous test, we saw some effectiveness in utilizing dup content for inner linking on a website.

In the past, we tested mass page websites (websites where you generate thousands of pages with the content just swapping out geo-references) and have found a lot of difficulty with Google crawling and indexing the entire site. These types of setups also suffer because any inner linking can only be utilized once. Meaning, if you create a post or generally relevant page, you don’t usually want to link to every geo service page on your website.

So the mad scientist theorizes, that by duplicating the site we can repurpose all our blog posts’ inner links to go to every geolocation page. This could provide more inner linking per location, increasing crawl budget, indexing and rankings!

When we look at Google Search Console, we can see Google is counting our inner links per subsite, which is exactly what we were hoping for.

For the examples you are seeing here we used archive.org free content method to get the blog content. We used fairly general content topics, essentially anything related to finance, money, savings, so on…

You can see our full list of blog topics used by referencing any of the subsites blog feeds: https://oceantitleloans.goapply.loan/financial-blog/

With what we have seen so far it’s safe to say that Google is definitely indexing and crawling these pages and their inner links. Since we can find them in the public index we can also assume Google must trust the content to some extent as well.

With multiple variable tests like this, it’s hard to make any solid conclusions, which is why we don’t want to say anything definitive, but we would love to hear what you think! Give us your input and tell us
https://www.facebook.com/groups/localseocommunity/permalink/1610444532445390/
– Do you think these sites will continue to rank well with this method?
– Are rankings increasing because Google counts these pages and gives credit to the interlinking?
– If we publish more dup content across all these sites very quickly, will we see rankings continue to rise?

We will have to see ;-)

We have some standalone websites on different URLs we are using this same process test on, as well as testing some other content methods including using dup content from ezine articles instead of archive.org.

Next week we will go over those results as well as the type of content used. We have seen some varying results depending on the type of dupe content and possibly even the topics used. We look forward to seeing you again next week with some more SEO findings. Until then, happy testing…

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