Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.

  • What Happened on the SEO Vault this Week
  • Deal of the week: 20% Store Credit Cashback on Every Purchase
  • Sign Up Now: Are You Coming to the Local SEO Roundtable?
  • SEO Mad Scientist: Random GMB Categories: Did We Go too Far?

To your success,
Chaz and the Entire Team



FROM THE VAULT – Episode 88

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Sophie Allen

🔹 New Blog Post: How to Report Local Wins to Clients – Everything about GMB and Local SEO Metrics You Need
🔹 Google My Business Call History Feature Now Showing Call Data
🔹 Google My Business Insights Now Shows Bookings Reporting Data
🔹 Schema.org Markup Validator Is Now Live
🔹 May 13th Google Search Ranking Algorithm Update (Not Confirmed)

– Watch the Latest SEO Vault Episode here

– Listen herehttps://pod.co/theseovault


Interested in being a guest on the vault!? Sign up now


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SEO Mad Scientist 🧪🥼🔬


Welcome back, scientists! Another exciting week of new test results and a lot of previous test results to cover.

Before we can get into anything new we actually have to jump back to some previous tests we did that had shown some real promise!

We’re talking about our category tests.

We originally were testing to see if adding different categories to unlock various features in the GMB would affect our rankings in a positive or negative way.

Instead, we found that adding irrelevant categories that contained relevant terms actually showed a lot of results.

The listing below is one we had previously reviewed where you can see the various categories we added.



When adding terms like emergency service we immediately started to see rankings for terms like “emergency loans” and “emergency title loans”.