The email you won’t want to skip!
We hope your week was productive and understand “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” ~ John Quincy Adams
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
What Happened on the SEO Vault this Week
Product Spotlight: Red, White, and Blue Sale
SEO Mad Scientist: Keyword Cannibalization
Highlighted Posts from the Group
To your success,
Web 2.0 Ranker Team
FROM THE VAULT
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🔹 Google: Core Updates Are A Collection Of Algorithms That Are Part Of The Scorer
🔹 Google May 2020 Core Update 100% Rolled Out
🔹 Google: Ask Yourself If Your Site Is The Best Result For The Query
🔹 Google Is Working On Something Related To Nofollow Link Change
🔹 SERoundtable Update Search
🔹 And Much More!
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Red, White, and Blue Sale
5/22-5/26
You heard it right! We’re offering more discounts & giving away HUGE prizes!
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Use Coupon Code: Blue When You Spend $2,501 and up to save 30% plus you’ll gain entrance to an exclusive Agency Growth call and GMB Masterclass with us and Guests
Not only are we offering mega deals you won’t find anywhere else, but every purchase made during the 5-day sale will also count as an entry into our $2500 SEO giveaway drawing!
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We know that times may be tough for businesses all over these days but we are always here to provide the best products, service, content, quality to the SEO community!
The Red, White, and Blue sale is intended to help your company stock up on services and use at your convenience making you more money along the way!
SEO Mad Scientist
Welcome to another week of the SEO Mad Scientist. This week we are going to review our test from 2 weeks ago and talk about some possible keyword cannibalization and duplicate content. We dug into some more recent data and here is what we found…
⬇️⬇️ Find all of the SEO Mad Scientist previous test here ⬇️⬇️
https://web20ranker.com/category/seo-news/
Two weeks ago we had mentioned a test where we had launched the same site in multiple areas, changing the NAP, but on a small batch of sites, we varied the kind of supporting content we used…
These were very general topics all sourced from archive.org, on a small set of sites. We sourced the content from Ezine ArtcilArticlesther free article sources using only highly targeted, sales focused, topics.
The biggest difference between the two types of blog content that was sourced is that the archive content was 100% unique and was not posted anywhere else indexed in Google, vs the ezine type content is obviously in use in many places across the internet.
The first thing we noticed is that the sites with the ezine articles seemed to struggle a lot more to rank. Even showing in the top 100 for most of the sites was a struggle…
We have to consider that a few of our example sites we switched from a EMD style to a brand, as well as some of these areas have different population and competitiveness. We choose the examples above as they display the most common findings which occurred about 70% of the time. Because of this, we believe that the source of the content may be considered as it is the biggest variable we found.
The topics of the content also could be a major factor as one set of content is very general and provides a wide range of value to the reader and the other sites just have very keyword-targeted promotional type content. This could be causing cannibalization issues (or something else).
The main thing that we saw is that in these examples, it was the main keywords “title loan city” and “car title loan in the city” that seemed to struggle the most.
The key observation was that these sites were not ranking the same pages (the homepage or car title loan page) for these terms and instead show another URL. Almost as if Google all of a sudden didn’t like that content for the target term…
With all that said, it’s important to understand that this is more data analysis than a test. We’ll dive into some theories about what is happening here and see if we can determine some future tests…
Possible impacting factors:
- Exact match domain vs branded domain
- Content source
- Content topics
- Content cannibalization
- Keyword competition level
Factors #1 and #2 are already in progress so we will want to run tests on the remaining possible impacting factors. Our previous testing showed good results sourcing content from other websites with a reference, even so, maybe the source of the content has to do with the use across the web. We are putting #3 to the test by varying the content sources. #4 and #5 will be difficult to remove as variables and tests so we will have to think a little more on that…
Keyword cannibalization is a topic we have been working on for a while since Google claims there is no such thing as keyword cannibalization. Can you suggest any cannibalization test? Let us know and we will feature your test in the SEO Mad Scientist! Until then we will continue to test and review the data.
See you next week and as always, happy testing!
Had a real estate company reach out for marketing. Never did real estate. What kind of things can we do for real estate that’s different than our norm?
🔹 Christina Libal-Mariconti– View Post Here
🔹 Caseyhannah Odom– View Post Here
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