You’ve been waiting all week for this!
We hope your week was productive and understand “Your energy is contagious either you affect people or you infect people.”
Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO.
- What Happened on the SEO Vault this Week
- Product Spotlight: Technical SEO Audit
- Featured Blog Post: SEO Triage Checklist Giveaway
- SEO Mad Scientist: Emoji Madness in The SERPs
- Highlighted Posts from the Group
To your success,
Web 2.0 Ranker Team
FROM THE VAULT
Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Sign up now to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal
🔹 Google Core Update Causing Issues?
🔹SERP Display Changes
🔹Google Rewriting Meta Descriptions
🔹 Do Emojis Index? We take a look…
🔹 And Much More!
Watch the Latest SEO Vault Episode here
Missed last week’s episode? Catch up with all the previous Vault Episodes here
Advanced Technical SEO Audit
Start your campaign off with a solid foundation
Employ the technical and quality guidelines we’ve identified early in any SEO campaign in order to drive the fastest results possible and shorten the amount of time it takes to realize the full benefit of top rankings and increased site traffic.
Why Focus On Technical SEO?
Technical SEO is an important step in the SEO process. If there are problems with the technical SEO then it is likely that your SEO efforts will not generate expected results
No website can stand without a strong backbone, and that backbone is technical SEO.
Technical SEO is the structure of your website. Without it, everything else falls apart.
It is crucial to your success on search engines and with actual readers and customers. If you want to prioritize your SEO efforts, make sure you tackle the technical aspects first.
Drive The Fastest SERP Results With Technical Site Optimization
✔️ Google Search Console Performance Audit
✔️ Google Search Console Coverage and Usability Audit
✔️ Keyword Cannibalization Identification
✔️ Page Quality Rater Guideline Audit
✔️ Complete Site Health Guideline Report
✔️ Action Item List for Implementation
SEO Triage Checklist Giveaway
Processes To Turn Any SEO Campaign Around
✔️ SEO Triage Summary
✔️ SEO Campaign Recovery Goals
✔️ SEO Recovery Plan
✔️ Site-Wide Technical Overview
✔️ Site-Wide Technical Checklist
✔️ Site-Wide SEO Overview
✔️ Site-Wide SEO Checklist
✔️ Page-Level Process Overview
✔️ Page-Level Process Checklist
✔️ Off-Site Process Overview
✔️ Off-Site Process Checklist
SEO Mad Scientist
Welcome to another week of the SEO Mad Scientist! After digging into emojis in SERPs this week on The SEO Vault, we decided to run some tests and get a better idea of how Google is treating emojis.
The first thing we did was test a made-up keyword while using emojis in the meta title and H1 of the website.
It appears that Google is recognizing the emojis as some sort of special character and will show them when the search intent looks like they are specifically looking for an Emoji. Otherwise, Google has something in place that will decide whether or not to show the emoji…
We then tried some local SERPs and some different emojis and found the same thing except for these, Google filtered ALL of the emojis from the SERPs. The interesting thing is if you look, you can see the empty spaces in the SERPs where the emojis are so they are still taking up space there.
So far what we know for sure is that Google doesn’t strip emojis from URLs, and it looks like if Google is pulling content directly from your website for the meta description it will not strip the emoji as well. Pulling content from the meta title, however, is a different story and Google seems to have no problem pulling these emojis!
To test our theory that Google won’t strip emojis within the content that is pulled for the description, we went to a listing where we saw the meta description being pulled from the content and edited it to include an emoji, then reindex it.
So it appears Google does not like to strip emojis when pulling content from the site that includes an emoji…
One of the theories we mentioned on the vault was that Google specifically has emojis filtered from Local SERPs. This would mean that the search has local intent, not the page content itself. Which would make sense as we know emojis increase CTR and the last thing Google wants is your organic emojis pulling traffic from the map pack.
So far from our tests, we have seen a significant amount of filtered emojis from local SERPs so we believe this to be the case, however, more testing is always needed…
Recapping our findings, it appears Google never removes emojis from URLs or content that includes emojis that are pulled for the meta description. Emojis in H1, Meta title and meta description are subjected to filters and may or may not show. Local SERPs seem to filter emojis the most we can conclude from our tests.
During our tests, we did come across some interesting emoji FAQs!
This opens up an entirely new set of emoji tests we can conduct but unfortunately, our time is up for today. We will continue to test emojis in SERPs and see what we can find when it comes to emojis in schema. The biggest question is can we find a way to force emojis in SERPs? Be sure to check back next week with more updates from the SEO Mad Scientist!
Until then, happy testing
What are the best resources to learn how to sell/pitch SEO to clients?
Is there a way to temporarily hide the phone number from a GMB listing? Could it possibly lead to the suspension? One of our clients is not able to manage and handle the number of leads he is getting from GMB. As we are on the cost per lead model, he wants us to pause/stop the efforts and leads for a week or so. I am not sure how I can do that? Is hiding the phone number the best way? Or, there are other ways as well to pause/stop the lead inflow temporarily?
🔹 Brett Wharton – View Post Here
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