You’ve been waiting all week for this! We hope your week was productive and understand “Your energy is contagious either you affect people or you infect people.” Thank You for checking out the weekend update, your info-packed SEO newsletter to keep you informed and on the cutting edge of SEO. What Happened on the SEO Vault this Week Product Spotlight: Technical SEO Audit Featured Blog Post: SEO Triage Checklist Giveaway SEO Mad Scientist: Emoji Madness in The SERPs Highlighted Posts from the Group To your success, Chaz and the Entire Team FROM THE VAULT Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Sign up now to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal: https://m.me/web20ranker 🔹 Google Core Update Causing Issues? 🔹SERP Display Changes 🔹Google Rewriting Meta Descriptions 🔹 Do Emojis Index? We take a look… 🔹 And Much More! Watch the Latest SEO Vault Episode here Missed last week’s episode? Catch up with all the previous Vault Episodes here Advanced Technical SEO Audit Start your campaign off with a solid foundation Employ the technical and quality guidelines we’ve identified early in any SEO campaign in order to drive the fastest results possible and shorten the amount of time it takes to realize the full benefit of top rankings and increased site traffic. Why Focus On Technical SEO? Technical SEO is an important step in the SEO process. If there are problems with the technical SEO then it is likely that your SEO efforts will not generate expected results No website can stand without a strong backbone, and that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. It is crucial to your success on search engines and with actual readers and customers. If you want to prioritize your SEO efforts, make sure you tackle the technical aspects first. https://web20ranker.com/advanced-technical-seo-audit/ Drive The Fastest SERP Results With Technical Site Optimization ✔️Screaming Frog Technical Audit ✔️ Google Search Console Performance Audit ✔️ Google Search Console Coverage and Usability Audit ✔️ Keyword Cannibalization Identification ✔️ Page Quality Rater Guideline Audit ✔️ Complete Site Health Guideline Report ✔️ Action Item List for Implementation Better Rankings Means More Website Traffic – More Clicks And Lead Captures Get Started Now SEO Triage Checklist Giveaway Processes To Turn Any SEO Campaign Around Take The Guesswork Out Of Fixing A Stuck SEO Campaign ✔️ SEO Triage Summary ✔️ SEO Campaign Recovery Goals ✔️ SEO Recovery Plan ✔️ Site-Wide Technical Overview ✔️ Site-Wide Technical Checklist ✔️ Site-Wide SEO Overview ✔️ Site-Wide SEO Checklist ✔️ Page-Level Process Overview ✔️ Page-Level Process Checklist ✔️ Off-Site Process Overview ✔️ Off-Site Process Checklist https://web20ranker.com/triage-seo-process/ Technical SEO is often overlooked by most SEO professionals and can hold your website back more than you can know! 404 errors, load speeds and site functionality can hurt your campaign dramatically. Not only can this hinder SEO performance, but site interaction and conversion rate can be impacted as well. This is the checklist of all checklist! One you can use across every single campaign. Click here SEO Mad Scientist Welcome to another week of the SEO Mad Scientist! After digging into emojis in SERPs this week on The SEO Vault, we decided to run some tests and get a better idea of how Google is treating emojis. The first thing we did was test a made-up keyword while using emojis in the meta title and H1 of the website. When searching for our term “kinqwemks”, the first thing we see is that the emojis are properly displayed in the URL. We honestly didn’t even think of this but it happened when we put the Emojis in the H1. Google apparently has no problem with listing your emojis in the URL. BUT, when we look at the Title in the SERPs we see they stripped away all of the emojis except for one. But.. when searching the full H1 with all emojis, Google then displays them! It appears that Google is recognizing the emojis as some sort of special character and will show them when the search intent looks like they are specifically looking for an Emoji. Otherwise, Google has something in place that will decide whether or not to show the emoji… We then tried some local SERPs and some different emojis and found the same thing except for these, Google filtered ALL of the emojis from the SERPs. The interesting thing is if you look, you can see the empty spaces in the SERPs where the emojis are so they are still taking up space there. We continued to test specifically with the Flag Emoji as we couldn’t get the specific emoji to ever appear in SERPs aside from the URL (which Google NEVER seems to remove emojis from but we have no idea how this impacts SEO). Next, we wanted to test if we put an emoji in the H1 but did not have a title meta at all in the source code. “Purple Cow” was our modifier to make sure we can pull it in the SERPs. We noticed when searching the H1 exactly, Google pulls the H1 as the title but strips the emoji (you can again see the empty spot where it is) but then pulled the title itself for the meta description which included the emoji. This is most likely due to the exact match of the terms so Google assumes that is the most pertinent content to display in the description. However, when we remove the entire H1 phrase and just search a shorter term, Google doesn’t show the title in the Meta description and still stips the emoji from the title. So far what we know for sure is that Google doesn’t strip emojis from URLs, and it looks like if Google is pulling content directly from your website for the meta description it will not strip the emoji as well. Pulling content from the meta title, however, is a different story and Google seems to have no problem pulling these emojis! To test our theory that Google won’t strip emojis within the content that is pulled for the description, we went to a listing where we saw the meta description being pulled from the content and edited it to include an emoji, then reindex it. So it appears Google does not like to strip emojis when pulling content from the site that includes an emoji… One of the theories we mentioned on the vault was that Google specifically has emojis filtered from Local SERPs. This would mean that the search has local intent, not the page content itself. Which would make sense as we know emojis increase CTR and the last thing Google wants is your organic emojis pulling traffic from the map pack. So far from our tests, we have seen a significant amount of filtered emojis from local SERPs so we believe this to be the case, however, more testing is always needed… Recapping our findings, it appears Google never removes emojis from URLs or content that includes emojis that are pulled for the meta description. Emojis in H1, Meta title and meta description are subjected to filters and may or may not show. Local SERPs seem to filter emojis the most we can conclude from our tests. During our tests, we did come across some interesting emoji FAQs! This opens up an entirely new set of emoji tests we can conduct but unfortunately, our time is up for today. We will continue to test emojis in SERPs and see what we can find when it comes to emojis in schema. The biggest question is can we find a way to force emojis in SERPs? Be sure to check back next week with more updates from the SEO Mad Scientist! Until then, happy testing 🔹 Suraj Dean – View Post Here What are the best resources to learn how to sell/pitch SEO to clients? 🔹 Vijay Khandekar – View Post Here Is there a way to temporarily hide the phone number from a GMB listing? Could it possibly lead to the suspension? One of our clients is not able to manage and handle the number of leads he is getting from GMB. As we are on the cost per lead model, he wants us to pause/stop the efforts and leads for a week or so. I am not sure how I can do that? Is hiding the phone number the best way? Or, there are other ways as well to pause/stop the lead inflow temporarily? 🔹 Brett Wharton – View Post Here When you invite a YouTuber to test a physical product, do you usually ask that they ship the item back to you and then offer to pay postage for return shipping? This was my proposal and one YouTuber emailed back a little indignantly. He has 70,000 followers on #YouTube, gets 1,500-3,000 views per video, and the product we’re offering to ship for him to test retails at $300 and costs about half that to make. How would you handle this? Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining: 1) Who you are and what you do 2) What you bought and why you bought it 3) How the product worked for you and the pros of it! That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase! You can send your videos to: marketing@web20ranker.com Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Chaz Edwards Chaz began his SEO career in 2009, with professional experiences including local SEO and SEM, PPL and lead generation, and eCommerce marketing. He has written and spoken extensively on local search, appearing on Business Innovators Radio, LCT Live - Google My Business Ranking Factors, a panelist at the Rocks Digital Local Search Day Expert Panel - The Future of Local Search, and is a contributor at Marketing Digest. He spends his time developing local SEO strategies for franchises, launching new services for Web 20 Ranker, and generally slaying the local SERPs. Post navigationPreviousPrevious post:The SEO Vault: Episode 38NextNext post:The SEO Vault: Episode 39Related postsSEO Updates September 18, 2020September 18, 2020SEO Updates September 11, 2020September 11, 2020SEO Updates September 04, 2020September 11, 2020SEO Updates August 28, 2020August 28, 2020SEO Updates August 21, 2020August 21, 2020SEO Updates August 14, 2020August 14, 2020
