What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more. What Happened on the SEO Vault this WeekLIMITED TIME LEFT: Local Marketing Mastermind November 5-7Weekend Deal: Halloween Sale – Save 25% SitewideSEO Mad Scientist: Service Area Zipcodes: Do They Matter? To your success, Chaz and the Entire Team FROM THE VAULT – Episode 112 Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Co-Host: Mike Milas Special Guest: Jessie Taylor 🔹 Google Search Console API Gains Discover & Google News Data With Regex Support🔹 Google: We Won’t Confuse Titles In SVG Images With Page Titles🔹 Google: We Don’t Classify Sites By Technology Platform Or Infrastructure🔹 Google: Trust Is Not A Matter Of Just Links Pointing To A Site – Watch the Latest SEO Vault Episode here – Listen here: https://pod.co/theseovault Interested in being a guest on the vault!? 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Purchase your tickets now and we’ll send you everything includedGet your Tickets Now!https://web20ranker.com/local-marketing-mastermind/ We’re celebrating Halloween with freakishly good savings!Halloween Sale happening nowJump on your broomsticks and get here fast because the savings will end at the stroke of midnight on Halloween nightTo celebrate the spooky season, we’re giving 25% off!Just use coupon code: Spooky21You can use the discount on many spooky SEO services, including:🎃 Gory Google My Business Packages🎃 Eerie e-Commerce Optimization🎃 Mummified Managed Services🎃 Bewitching Brand Bundles 🎃 Creepy Custom Signals🎃 Ghoulish Guest PostsUnsure of what to buy?Purchase store credits to carve in 25% off savings that last all yearhttps://web20ranker.com/product/store-credits/Plus, VOTE for your favorite Halloween costume on theLocal SEO Community Facebook page to receive a$50 store credit just for voting! SEO Mad Scientist 🧪🥼🔬 Hey there mad scientists. This week we’re going to do a quick update on our service area test from two weeks ago. Last week we had a mixup with our update so here is what you missed… Previously, we looked at a listing that had a set service area to a specific zip code, as opposed to just a city. The listing does have an address still listed on it, so all we did was remove the current service area and put a zip code targeted service area right outside where the business is located. When looking at the result this week, it looks as if we have possibly expanded our reach. So far when looking at the other keywords, we can see similar movement, but of course, we do not know if it is due to the service area update. We repeated the test with another variation and did not see any recognizable movement due to the change. So, we removed the storefront address and left the zip code service area to see if that causes any movement. It would make sense that we would lose most of our rankings from this change if Google was taking our service area into consideration and we don’t service people at our location. After a week, here are the results… At this point, it appears the storefront address, or the zip code service area has had any real effect on the rankings. As you can see the fluctuations are random and don’t correlate to our changes. This doesn’t mean these signals aren’t important to have down the line, but Google seems to have little to no weight on these signals as far as rankings. We will let you know if we see any changes but until then, be sure to join us next week for another SEO test update. Happy Testing! Get Your Free Campaign Recommendations Today! Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered! Find Out Exactly What You Need to Rank Quick and easy, yet powerful in results! Get your recommendations here! Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:1) Who you are and what you do2) What you bought and why you bought it3) How the product worked for you and the pros of it!That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!You can send your videos to: marketing@web20ranker.com Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Danielle Windsor Danielle has been with Web 2.0 Ranker for nearly 4 years, starting off she managed the link building services and has since transitioned to Brand and Communications Manager. All of our weekend email updates, social media posts, YouTube, Podcast, client engagement, events, and so on are created and managed by Danielle! 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