What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more. What Happened on the SEO Vault this Week Weekend Deal: Spend $500+ to Access the Agency Growth Webby on 9/21, plus get 20% Cashback Credit SEO Mad Scientist: What Hidden Text Will Google Index? To your success, Chaz and the Entire Team FROM THE VAULT – Episode 106 Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST. Co-Host: Mike Milas + Bucky Helms + Jessie Taylor 🔹 Google Is Testing Embedding Links In Featured Snippets Again 🔹 If You Want To Rank For Those Queries Don’t Syndicate Or Republish 🔹 Site Quality Is Not About The Pages Missing From The Google Index 🔹 Google My Business Removes Site Manager Role – Watch the Latest SEO Vault Episode here – Listen here: https://pod.co/theseovault Interested in being a guest on the vault!? Sign up nowhttps://forms.gle/ae5Dh575BqYieDBEA Spend $500+ to Access the Agency Growth Webby on 9/21, plus get 20% Cashback Credit Shop Our Most Powerful Services Here: AP News Features Managed Search Optimization Managed Link Building Service Accelerated GMB Campaigns Custom Signals Don’t miss this exclusive offer and your last chance to gain access to next weeks action packed Agency Growth Webby! https://web20ranker.com/ Local Marketing Mastermind Together We Will Build A Better Sales System For Your Agency November 5th To 7th, 2021 The Hilton @ Penn’s Landing, Philadelphia Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success. 100% Actionable Training & Tactics Limited Spots Available Get your Tickets Now! https://web20ranker.com/local-marketing-mastermind/ SEO Mad Scientist 🧪🥼🔬 Welcome back to another exciting week of the SEO Mad Scientist. Sorry, we weren’t able to get you an update last week but as mentioned at the end of the SEO Vault on Thursday, our last test did not provide any results because it wouldn’t index which led to some further indexation tests. We wanted to see what types of content could be indexed, Even if it wasn’t visible on the screen. Last week’s test we had hidden the content with CSS but there are multiple ways you can hide content with CSS and the way that we chose did not seem to index, so of course, we wanted to know more. So what we did was create 8 different random letter terms and added those to a webpage using 8 different methods of concealing text on a page in order to see which methods Google can parse and that will still index. CSS display: none Same Color as Background With HTML Closed Drop Down Box CSS filter: opacity(0) Same Color as Background With CSS CSS transform: scale(0) CSS visability: hidden HTML <p hidden> The page was published last weekend and since then has been republished and submitted to Google multiple times but has yet to be indexed. We have actually found this to be the case with many of our test pages, especially orphaned pages. They can take 7 to 10+ days to index on less authoritative sites, even when submitting to Search Console. As of this morning, we still do not see the URL in Google but as of writing the last paragraph, it appears to be indexed now! So, let’s look at the results (we were very surprised): Every single test indexed… This obviously means that last week’s test failure was not due to the CSS not getting indexed, but possibly the Unicode or something else. What we do know is that every single way that we have hidden text in this test was indexable and is clearly being taken into account for the SERPs. Even to the point that Google pulls the hidden content as the metadata and in some cases pulled our GMB. These are some exciting finds but of course, is only going to lead to more testing. Join us next week where we explore how we can leverage this hidden content for rankings, as well as dig into why our last tests may not have indexed. Have a great weekend and until then, as always… Happy Testing! Get Your Free Campaign Recommendations Today! Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered! Find Out Exactly What You Need to Rank Quick and easy, yet powerful in results! Get your recommendations here! Want to earn a $50 store credit? In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:1) Who you are and what you do2) What you bought and why you bought it3) How the product worked for you and the pros of it!That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!You can send your videos to: marketing@web20ranker.com Share this post Share on FacebookShare on Facebook TweetShare on Twitter Author: Danielle Windsor Danielle has been with Web 2.0 Ranker for nearly 4 years, starting off she managed the link building services and has since transitioned to Brand and Communications Manager. All of our weekend email updates, social media posts, YouTube, Podcast, client engagement, events, and so on are created and managed by Danielle! 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