Comprehensive Technical SEO Audit Services
WEB20 Ranker’s SEO Audit Services are more than just a checkup. It’s a strategic guide designed to enhance your website’s technical foundation and SEO success. By employing advanced website crawling techniques and analytics tools, this audit acts as a comprehensive SEO checker. It meticulously assesses every aspect of your site’s technical health, ensuring it aligns with the criteria that establish site authority in the digital space. This holistic approach of SEO auditing services do not only identify areas for improvement but also provides actionable insights for optimizing your website’s performance in search engines.
Drive the Fastest SERP Results with...
Maximizing SEO Performance Through Technical Site Optimization
- Screaming Frog Technical Audit
- Google Search Console Performance Audit
- Google Search Console Coverage and Usability Audit
- Keyword Cannibalization Identification
- Page Quality Rater Guideline Audit
- Complete Site Health Guideline Report
- Action Item List for Implementation
The #1 thing that holds a site back from achieving top rankings is Technical or Site Quality Issues Going Overlooked.
Proper Technical SEO helps sites achieve fast ranking results
The DFY Audit Takes 2.5 Hours to Check all 30 Points Including the Website's Crawl Report
Have you ever spent an entire afternoon analyzing response codes, URL protocols, and keyword cannibalization?
It’s a routine task for our technical SEO team, deeply involved in scrutinizing every technical factor that impacts your site’s performance, embodying the core of our seo auditing services. You can now gain insight into our exhaustive 30-point SEO audit services, complete with detailed over-the-shoulder videos. We’ve made our process 100% transparent, enabling you to not only understand the nuances of website indexing and its role in SEO success but also to apply these strategies yourself.
Whether you choose to swipe our process for your use, train a virtual assistant, or have your audit and implementation guide handled by your in-house team at WEB20 Ranker, we’ve got you covered. However you decide to manage the technical SEO audit fulfillment, it’s vital not to overlook this crucial element of a search campaign, especially if you’re aiming for top search engine rankings for your sites.
Includes Action Items Plan and Detailed Audit Summary
Designed to make identifying technical optimization issues a hand-off process, our SEO auditing services approach saves your agency significant time and resources. This not only involves delving into site analytics to uncover hidden opportunities but also aligns with the latest SEO guidelines to ensure every aspect of your site is optimized. With our detailed Implementation Plan, your team will have a clear roadmap to address crucial factors impacting search terms visibility.
Alternatively, you can opt for our comprehensive SEO Triage Package. This allows our experts to take charge and implement the fixes for you, ensuring that every aspect of your site is finely tuned for optimal performance in search rankings.
Professional Audit Presentation
Written Audit Reports and Site Health Summary
Custom Macro Technical Audit Workbook
Interactive PRQG Workbook
Why Focus on Technical SEO for Effective Website Indexing?
Technical SEO is a pivotal step in the entire SEO process. If your technical SEO details are amiss, it’s likely that your SEO efforts won’t yield the anticipated results. Understanding what technical SEO entails and ensuring it’s correctly implemented is crucial for your success.
While search engines have become adept at crawling and indexing, thanks to sophisticated web crawlers, they are not flawless. A comprehensive website audit can provide vital insights, revealing how well your site communicates with these search engines. No website can stand strong without a robust backbone, and this backbone is technical SEO — the very structure of your website.
Without sound technical SEO, everything else crumbles. It is fundamental not only for SEO performance but also for the experience of your actual readers and customers. Prioritizing technical aspects in your SEO efforts is essential. Starting with a detailed website audit, you can gain the audit insights needed to refine your approach, ensuring that your site is fully optimized for both search engines and users.
Why WEB20 for SEO Audit Services?
Search engine optimization can often appear to be a slow process, taking considerable time to realize gains or an ROI. That’s why, to expedite this process, we’ve identified key technical and quality guidelines, which include leveraging analytics services and webmaster tools, essential in the early stages of an SEO campaign. These strategies are designed to drive the fastest results possible, thereby shortening the time it takes to reap the full benefits of top search result rankings and increased site traffic.
Starting your campaign with a solid foundation, addressing issues like keyword cannibalization, and focusing on site quality are crucial SEO factors. These steps can often lead to noticeable SERP improvements in a relatively short time. Additionally, the faster you can get a site to rank, the better your client retention rates are likely to become. By diligently applying these principles and tools in your SEO efforts, you can significantly enhance the effectiveness and speed of your SEO strategy.
See How a Proper Website Foundation Helps achieve top Rankings...
...the results of multiple campaigns don't lie
...starting a campaign correctly matters for long-term Performance
Improve your marketing tactics with the 30-Point SEO Audit Services and Action Plan
Better Rankings and that Means More website traffic – More clicks and lead captures
Just a Few of the Tech Audit Highlights
Find Hidden Keyword Cannibalization
Keyword cannibalization occurs when a website’s information architecture over-relies on a single keyword or phrase across multiple parts of the website. This can happen unintentionally, but when several pages target the same keyword, it can lead to a decline in site metrics, negatively impacting both search ranking and search traffic.
This issue is one of the most prevalent problems we encounter during our comprehensive site audits. It’s a major cause of pages underperforming and a constant challenge for SEO professionals. Our white label team, equipped with an extensive site audit checklist, excels in identifying and rectifying these issues. By addressing keyword cannibalization, we help ensure that each page on your site contributes positively to your overall search ranking, driving more effective search traffic to your site.
Page Quality Rater Guideline Audit
For many SEO professionals, delving into Google’s Search Quality Rater’s Guidelines is like getting a glimpse into the inner workings of Google’s ranking algorithm. While these guidelines don’t reveal the secret formula to clinch the number one spot on Google, they serve as an invaluable SEO guide, offering profound insights into what Google perceives as quality content. These insights are crucial in understanding the types of pages Google aims to prioritize in its search results.
We’re finding that site quality is more critical than ever. As Google’s machine learning algorithms become more sophisticated, their ability to discern advanced concepts of quality, trust, and authority has significantly improved. This evolution underscores the importance of aligning SEO efforts with the insights provided by these guidelines and webmaster tools. Effective use of webmaster tools, in particular, can help tailor your site to be more favorable to Google’s web crawlers, ensuring that your content aligns with Google’s evolving standards of quality and trust, thereby enhancing your site’s authority and search performance.
Technical Audit Workbook With Site Metrics and Crawl Report
The primary goal of our audits is to identify errors, not to fix them immediately. Our focus is squarely on assessing the SEO performance of your site, delving deep into technical aspects and on-site factors that influence your online presence.
Findability is a key aspect of SEO, referring to the ease with which website information can be located by both search engines and website visitors. This part of the site audit report will cover how accessible your website’s content is to external bots and internal users, a crucial factor in determining your site’s overall performance.
Google Search Console plays a critical role in any SEO campaign and should be at the core of your technical analysis. It’s invaluable for generating a comprehensive crawl report, which is a step-by-step check to ensure your site’s health. Additionally, focusing on a user experience report can provide insights into how visitors interact with your site, further enhancing your ability to fine-tune your website for optimal performance and user engagement.
Starting your campaign on a solid foundation is crucial. Addressing SEO issues such as keyword cannibalization and focusing on overall site quality can often lead to quick and noticeable improvements in SERP rankings. By utilizing website analytics, you can effectively identify and rectify these SEO issues, ensuring that your website not only avoids common pitfalls but also excels in search engine rankings. This proactive approach to managing your website’s SEO health is essential for sustained online success.
Order Your DFY Technical Audits Here
Start with the Foundation You Need for Great Website Rankings
30-Point Technical Audit
Includes Audit Reports, Action Plan, and Summary- (8) Screaming Frog Site Audits
- (7) Search Console Checks
- Keyword Cannibalization Check
- Site Speed Report
- (14) Page Quality Raters Guide Audits
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- Written Summary and Action Plan
- Backlink Analysis
- FREE 3 Month Link Map
Better SERP Results
SEO Triage
Audit and Advanced On-Page/Site Optimization- Everything in the Audit
- Correction of Audit Errors
- Site Level WP Optimization
- Surfer SEO Competitor Analysis
- Full Surfer SEO Optimization
- TF-IDF Semantic Analysis
- FAQ JSON Schema Markup
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- Advanced On-Page and Site-Level
- Proven On-Page Ranking Factors
- PLUS 500 Words of Surfer Optimized Content
Perfect Target Page Parity
SEO Accelerated Setup
Audit, Implementation and 30 Days of SEO- Everything in the Audit
- Everything in Triage
- Content Creation and Publishing
- Google Analytics/Data Studio
- Premium Press Release
- (5) Niche Placements
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- 30 Days of DFY SEO
- Technical, Site and On-Page
- Off-Page Promotion and Content
Technical Website Optimization
Options and Features
The SEO Audit Services is the perfect way to onboard a new campaign or launch a new website. It encompasses everything from comprehensive technical analysis to detailed checks for keyword cannibalization. This audit process includes an examination of crawl stats, providing a clear picture of how search engines are interacting with your site. By utilizing a site audit dashboard, agencies can gain a succinct and actionable site audit overview. This thorough approach offers an affordable means for agencies to uncover every issue that might be preventing their sites from achieving top rankings.
Technical Site Optimization
Screaming Frog Audits
Protocol – We want to ensure that all pages are being served securely via HTTPS. This simple and quick process will give us a list of, if any, URLs that are still being served via HTTP.
Response Codes – We check for the following: Key Pages returning errors (like Blocked Robots.txt, Blocked Resource, or No Response), Excessive/Spammy 3xx Redirections, Javascript Redirects (Excessive/Spammy/Important Pages), Meta Refresh Redirects (Excessive/Spammy/Important Pages), 4xx Status Code Errors, and 5xx Status Code Errors.
URL – We will specifically be looking for: Non ASCII Characters, Underscores, Duplicates, and Parameters.
Page Titles – When auditing the page titles, we are looking for Missing Page Titles, Duplicate Page Titles, Page Titles that are too short, Page Titles that do not take up enough pixels, Page Titles that are the same as your H1, and Multiple Titles Per Page.
Meta Description – We are specifically looking for Missing Meta Descriptions, Duplicate Meta Descriptions, Meta descriptions that contain over 155 characters, Meta descriptions that contain less than 70 characters, Meta descriptions that have a larger pixel width than 940 pixels, Meta descriptions that have a pixel width smaller than 400 pixels, and Multiple Meta Descriptions Per Page.
H1 – When auditing the page titles, we are looking for Missing H Tags, Duplicates, and H Tags over 70 characters.
H2 – same as H1 tags.
Images – Under the image tab in Screaming Frog we can extract data and identify potential issues with images being too large (images with large file sizes can affect the performance of the site substantially), the images missing alt text, and images having
Google Search Console Checks
Performance – We want to download the last 16 months of data from “Queries”, “Pages”, and “Devices” into an Excel sheet and then sort by CTR.
Coverage – Download the errors into a csv file.
Sitemaps – Click through to see more information about the sitemap. Compare with other Sitemap data to make sure Google is seeing the URLs in your sitemap, properly reading them, and getting them crawled.
Mobile & Usability – Examine the mobile usability report in GSC and compare and consolidate data into the additional mobile reports.
Manual Actions – Check that there are no manual actions affecting the website.
Security Issues – Check that there are no security issues.
Schema – Use the Structured Data Testing Tool to test that schema and mark-up is error free.
Keyword Cannibalization Check
Organic Keywords – Using Ahrefs, navigate to organic keywords and export the full keyword list. Import that into a Google sheet and then highlight duplicate content in the column.
Site Speed Report
PQRG Site Audit
Page Purpose – If the purpose is not clear consider revamping the content and meta data to more concisely reflect the topic of the page. Also, consider segregating topics based on best practice for site architecture.
YMYL – Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. Make sure the E-A-T compliance is 100%.
Main Content – Ensure that there is more high-quality main content that is in parity with top-ranking competitors. Limit secondary content to the absolute minimum and ensure it provides value to the user journey.
Ad Quality – Ensure all ads and/or sponsored content/links are properly labeled. Make sure the ads are not ruining the user experience. Remove pop ups that are difficult to remove, ads that block the main content, etc.
Authorship – Ensure that your website articulates what entity is responsible for the main content on the site. Make sure each page is represented by the aforementioned entity or an author. Have a transparent about us page and if appropriate create real company pages.
Contact – Make sure you have a live contact page and it functions properly. If possible offer multiple ways to contact the site admin (Address, email, phone number, contact forms, etc.
eCommerce Audit – Trust and reputation is important for websites offering products or services for sale. Add payment policies, exchanges, refund terms, etc.
Off-site Sentiment – Did you know that the things that people say about your business off of your website is used as a ranking factor? At the SMX conference in the fall of 2017, Google’s Gary Illyes commented twice that off-site sentiment is important.
Off-site Reputation – This section is similar to the last section. If a business is listed in Yelp, BBB, Google Shopping or Amazon, this can be a sign of a legitimate business. If you have no listings in these areas, but their competitors do, then this is something that should be improved upon.
E-A-T – E-A-T is one of the most important parts of Google’s assessment of quality for many sites. If your site is a YMYL site, then E-A-T is extremely important. Lack of E-A-T is a serious issue. In some cases, this can’t be fixed. However, some sites have successfully seen great ranking improvements by improving upon their E-A-T.
Site Functions – Google expects that the pages on a website, the buttons, and other interactive elements should function as they are supposed to.
Hacked/Spam Pages – Google does not want to show users hacked content. Sometimes Google can algorithmically pick up hacked content and give site owners a manual warning in Google Search Console.
Index Check – The site should have a healthy number of indexed pages, the top level domain should appear first when performing a site index check.
Viable Backlink Authority – The site and target pages should be within parity of other top-ranking sites in terms of number of backlinks, velocity of links, and common link sources.
Backlink Analysis and Anchor Text Plan
Written Audit Conclusions and Action Plan
FREE 3 Month Link Map
SEO Triage
Everything in the Technical SEO Audit
WP Site Level Optimization
Keyword Analysis
Surfer SEO Competitor Analysis
Full Surfer SEO Optimization
500 Words Additional Content (if Needed)
TF-IDF Semantic Analysis
Keyword Cannibalization Reduction
Co-Occurrence Strategies
Page Title Improvement
Meta Description Writing
H Tag Best Practices
Picture Alt Text
Semantic Content Improvement
Embedded Video Below the Fold
Authority Brand Mention Links
Internal Page Linking and Keyword Silos
Organizational JSON LD Schema
FAQ JSON Schema Markup
TOC Jump Link Optimization
SEO Accelerated (30 Days of SEO)
All Features of the Technical SEO Audit
Everything in the SEO Triage Option
Set Up Keyword Tracking and Campaign Reporting
We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.
Google Data Studio Level 1 Report
Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualization, attribution modeling, and audience insights.
Site Health Check and Technical Audit
We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.
Anchor Text and Semantic Audits
In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.
Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
Competitor Analysis
We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.
Site-Level Optimization
This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.
Content Creation and Publishing
We write and publish 500-words of high-quality content for your website as either a blog post or another page, thoroughly optimized to target longtail and buyer intent keywords. We submit the article for approval by you before posting. The article features correct on-page elements, interlinked using our internal anchor text strategy.
Write and Syndicate a Premium Press Release
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
(5) Niche Link Placements
We will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.
Index Links
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Meet WEB20 Ranker’s SEO Management Team
When selecting a turn-key GBP or SEO solution for your clients, it's crucial to ensure that the management team behind the fulfillment is not only experienced but also reachable. A team that is well-versed in boosting search rankings, adept in the use of SEO audit tools, and knowledgeable about the latest trends in digital marketing, can significantly enhance the effectiveness of your client's online presence. Their expertise and accessibility are vital in navigating the complexities of SEO and digital marketing to achieve desired outcomes.
Our Experienced Team, comprising Mark, Neil, and Niki, is highly experienced, collectively accounting for the ranking of thousands of business websites and managing hundreds of thousands of keywords across almost every niche imaginable. With over 30 years of combined SEO experience, our expertise encompasses a vast array of technical factors crucial for optimal SEO performance. There isn’t anything in the SEO landscape we haven’t encountered or overcome in our quest for the highest rankings. As directly hands-on SEO consultants in every managed SEO campaign, both you and your clients will greatly benefit from this extensive collective experience, ensuring that your SEO strategies are both innovative and effective.
SEO Campaign Recommendations
We will reply by email within 2 business days
Speak with an SEO Specialist Now
Live Chat with Us Mon – Fri 9 to 5 EST
- Keyword Research
- Competitor Analysis
- Technical Site Audit
- Back Link Audit
- On-Page Optimization
- Semantic Optimization
- White Hat Link Outreach
- Content Syndication
Have Questions?
FAQs About WEB20 Technical Audits
Does The Audit Include Implementation?
An essential value-addition of this audit is not just its thoroughness but also the actionable insights it provides. It acts as a comprehensive roadmap, featuring detailed thematic reports prepared by our expert website auditors. These reports outline key areas of improvement, organizing them in site audit settings that prioritize actions based on their potential impact on your website’s SEO performance. This strategic approach empowers you with the knowledge to focus your SEO and marketing tactics for maximum results.
In addition to these insights, we offer an SEO Triage service, designed to directly address the issues identified in the audit. Our team swiftly corrects these technical SEO errors, ensuring your website’s ranking improves promptly. Therefore, while the audit provides the roadmap, our SEO Triage service actively drives your website toward enhanced visibility and performance.
What Reports Will I Receive From The Website Auditor?
You will receive the following reports and workbooks:
- 12-Page Technical Audit Workbook
- Technical Audit Checklist
- PQRG Audit Workbook
- Keyword Cannibalization Workbook
- Site Audit Conclusions
- Site Speed Report
- Site Quality Report
- 3 Month Link Map Plan
How Many Pages Of On-Page Is Included In The Triage SEO Option?
In the Triage SEO option, we include 1 complete page of premium optimization. This service is designed to enhance SEO performance significantly, utilizing a range of advanced SEO tools to optimize every element of the page meticulously. We provide surfer optimized content, FAQ schema markup, TOC jump link optimization, internal linking and siloing, among other advanced techniques. These practices address a wide array of SEO issues comprehensively.
Additionally, we offer lite optimization for up to 3 more pages, which focuses on key SEO elements such as page title, page meta, and H1 tag optimization. This lighter touch still provides significant benefits in terms of SEO performance, ensuring that the most critical elements of your pages are finely tuned.
What Is The Turnaround Time?
The comprehensive 30 Point Technical Audit, which includes a thorough site check and website crawling, typically takes 10 – 14 business days from when you submit your site information. For this process, we require search console access, and it’s important to note that any delays in granting access could impact the turnaround times. This audit, conducted by our expert website auditors, results in a detailed site audit report that covers a wide range of factors including search terms relevance.
Both the SEO Triage option and SEO Accelerated option usually require up to 21 business days to complete. This timeframe accounts for various factors such as website content creation, on-page optimization, and off-page link building, all integral components of a comprehensive SEO strategy.
What If My Website Isn't Built With WordPress?
The platform your website is built on won’t affect the technical audit’s comprehensiveness. Our team conducts a thorough SEO site checkup regardless of the platform, ensuring a detailed site scan that evaluates various technical aspects. However, if you opt for the SEO Triage or Accelerated Setup, which involves site-level and page-level optimization, the website’s platform might limit the range of tasks we can perform. It’s important to note that while the platform may influence the scope of optimization tasks, our goal remains to maximize the SEO value for every website we work with, regardless of its underlying technology.
How Long Does It Take To See Results
In the realm of technical SEO, even minor improvements can quickly yield significant results, offering considerable SEO value. Bringing a website into alignment with ‘best practices’ from an SEO perspective can have a profound impact on site health, crawl rate, indexation, and notably, the ease of ranking. This alignment often leads to improved search results rankings, as it directly addresses critical factors that Google’s algorithm considers when determining site authority. Therefore, the benefits of technical SEO can be seen relatively quickly, as it enhances the fundamental aspects of a website that are pivotal for its performance in search engine rankings.