More Exclusive Value from Web 20 – Target Top 5 Local Keywords and Track Up to 25 Local Keyword Variations and LSI Terms
Over 50% of the 1st page GMB real estate is gone and now there are local search ads to worry about too! And When Citations Alone No Longer Rank Your Listings…You Need to Stop Shooting in the Dark, You Need Proven GMB Optimization Services designed to increase your client’s online visibility, build their brand prominence and increase their listing relevance. So what are the signals that really matter? Citations? Clean-Up? Links? Reviews? Geo-Tags? We Optimize the Local Ranking Factors that Matter. Local Maps is highly-prized Page 1 real estate and it’s about time you treat it as such.
Stop trying to optimize those Google My Business listings yourself! Smart agency owners know their time is better spent working on the business – performing tasks focused on growing the agency in the mid to long-term -rather than working in the business – doing the actual manual tasks that do not grow your agency. We have built a white-label team and designed extensive SOPs utilizing the latest local maps and search tactics that allow your team to easily resell our GMB services to your clients and earn 100 to 300% ROI and more.
Founded by Chaz, our USA-Based Team of local maps optimization experts uses a proprietary system designed to enhance the visibility of local businesses. Each white-label Google My Business SEO and Optimization campaign features a comprehensive array of Maps SEO tactics that produce real local SERP results.
Just about every GMB 3 Pack case study conducted since the roll-out of the GMB 3 Pack show between 3 out of 10 to as high as 5 out 10 searchers click on the local maps results of Google. This is a massive amount of traffic that is still being had by the businesses that are skilled enough to be in the top 3 positions for Google Local. And Web 20 Ranker has the experience and knowledge to get your clients into those top positions.
Web 20 Ranker founder and Google My Business Optimization expert Chaz speaks at 2017 LCT Live about Local Proximity as a top GMB Ranking Factor.
Outsource your Google My Business – GMB and Local Maps Optimization to Web 20 Ranker and we guarantee we will increase your client’s online visibility. Our strategic approach produces GMB and Local Maps results: We use a variety of means designed to increase a business’s local online presence by improving the brand’s relevance and prominence. No longer can you rely on citations alone, those days are gone. Instead, we create powerful signals that create trust and authority for your brand. And trusted, authoritative brands rank higher, both in the 3 pack and organically.
Because we are so confident in our Google My Business optimization and local maps SEO strategies we offer every campaign a rock-solid guarantee, we will increase your client’s online visibility. And while no one can guarantee 3 pack rankings the vast majority of our 120-day and 180-day campaigns do garner spots in the coveted 3 pack. We measure online visibility two ways, first, using our local SEO audit tool we monitor and rank the brand’s presence on top local listing sites like Google Maps, Bing Places, and Yelp, and monitor and rate their visibility on the top directory and review sites, and second, we monitor GMB Insights to determine increases in views, searches, and actions.
Scale Your Agency. With enough time spent testing what works and what doesn’t, anyone can develop their own GMB optimization system that produces results. But then you either need to do the work yourself, leaving you no time to actually grow your client agency, or you need to spend the long hours training a team of assistants to do it for you. Or you can just click the button below for a high-quality, done for you solution
Efficiency. And for large established agencies, outsourcing makes sense because it eliminates the logistical and costly nightmare of either having a large office for your staff or the expense of employees. Your project managers can suddenly handle 4 or 5 times their current client load and improve the overall customer relationship journey allowing you to scale much faster and quicker than if your team had to deal with fulfillment. We already have the systems and processes in place to handle your growth.
Experience and knowledge. There’s no agency in the world who can match our vast experience in all things Google My Business. Over 600 GMB Campaigns completed in the past two years gives us a tremendous advantage, we can definitively see which tactics produce results and which don’t. Combine that with our constant on-going testing in areas such as local link strategies, My Maps and driving direction maps, geo-local networks, Google Authority Stacks, which citations and directories actually matter, semantic research and where and how to use your local keywords for relevancy, and many other areas designed to increase a brand’s prominence and relevance, and online visibility.
Value and ROI. Our core goal is to provide an ROI not only to you the marketer and agency owner but also to your client. Even though your client will never know we exist, we do care about each GMB listing we optimize and rank. We understand that this listing is probably the lifeblood of the business. It needs to be protected and nurtured to ensure lasting rankings to produce a great ROI for your client. With our wholesale price structure agencies are easily reselling our GMB packages at 100% to 300% mark-ups and it is worth every penny.
There’s a Reason we Provide Local SEO Fulfillment for Some of the Largest SEO Agencies
Each month we work on your campaign tasks according to our Local SEO Flowchart and Gantt chart. Based on the option you select, 60, 120, or 180 days, our team progresses through a comprehensive local SEO strategy for each listing.
Our service includes GMB listing optimization tactics designed to increase the brand’s relevancy for niche and location-based keywords and to increase their prominence online as compared to competing listings. In addition to the listing optimization, we execute an extensive series of off-page tactics which also delivers increased local relevance and prominence to the brand.
As tasks are started and completed you can follow along with the progress with real-time access to the project workbook. We monitor your keywords closely and provide a view key that you can access to see your rankings at a glance. Every asset or deliverable that we create comes with a complete report and 100% access.
The 60 Day Campaign is suitable for low competition niches in small cities or as part of a larger search engine optimization effort. It is designed as a solid entry-level service that will completely optimize a client’s GMB listing using best practices, establish basic branding and citation directory presence, and do very minimal local link buiding and brand mentions.
The New Tasks Added are in Blue
Set Up Keyword Tracking and Campaign Reporting
We track up to 5 main local keywords and 25 LSI, Longtail, and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the local rankings.
We track the overall progress of our monthly campaign tasks using a shared project workbook. We use a dedicated Drive folder to store all of the monthly deliverables and reports and creatives. You will have shared access to all campaign files and reports. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.
Proprietary Local Link Strategy
We set-up a custom local link strategy designed to build complete brand prominence. Targets of our efforts include the webpage linked to the GMB listing, various Google brand properties, various social brand properties, and various local listings. The exact strategy will not be shared with you if you are not already a client, please don’t ask.
Baseline Local Visibility Report
This report scans Google’s index and rates the brand’s online visibility based on the results of the Google index crawl. It checks for consistent brand information, notes any places the brand is not mentioned, and gives a brief comparison against the top 2 competitors for your local niche.
Competitor Citation Audit
This is an in-depth look at all of the citations the brand has as compared to the top 2 competitors. It helps us select which secondary citations to build and helps eliminate duplicate citations.
Social Essential Optimization
We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.
Social Fortress Optimization
We continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your client’s digital brand. These help form the basis of a strong branded network and will help increase the brand’s online prominence.
USA Big 4 Data Aggregators or Canada Infogroup Data Aggregator
This includes submitting the local brand info to the big data aggregators like Factual, Acxiom, Localeze, and Infogroup. Data Aggregator service is only available for USA and Canadian companies.
Essential Business Citations
Top 45 Business Directories that every business should be listed in, includes all of the top national sites, including Yelp, 2 Find Local, Angie’s List, City Insider, and Chamber of Commerce. These citations include unique content added to each listing to get improved indexing.
Secondary Citation Creation
We create 40 additional citations based on your location and niche to further round out the brand’s digital presence. These are manually built business listings with complete details filled out and a careful attention to the company NAP and information.
Write and Syndicate a Premium Local Press Release
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Includes a map embed and custom links just for local SEO.
Write 5 Custom G+ Description and Articles
Improved! Now all of our G+ articles and descriptions are written by our native team of English writers. Each article is approximately 300 words long and include company NAP details and information. They are used as posts on the G+ Brand Page and the About Me description (pre-Oct 2017).
GMB Categories Research and Listing Optimization
We thoroughly research the competitors’ categories that are ranking for our targeted keywords, selecting the top ones most likely to help us increase our local relevance. Further listing optimization includes correct NAP details, address settings, map pin placement, hours, and labels.
GMB Photo Optimization
We make sure each GMB has 20+ properly prepared photos added to the GMB listing. We no longer geo-tag the photos inside of GMB as this option is no longer available, see G+ Photo Sharing below to see how we still can link your photos to your GMB maps listing.
We create a few GMB posts highlighting the top products or services of the brand. While these posts do not directly impact local SERPs, they do tend to increase click-through rates helping engagement metrics and conversions which can impact local rankings.
Enable G+ Brand Page
Not available under all circumstances. You may need to enable this via account owner credentials. We will set up the G+ Brand Page if we have the proper credentials to do so.
G+ Brand Account Shared Photo Posts (20 Min)
You get 20+ Properly Prepared Photos Shared in G+…I’m sure you know about the importance of geotagging photos, but I bet you didn’t know that when done correctly each of your business photos becomes a powerful rich-media citation… The best part is that you never even have to leave Google to use this tactic.
G+ Brand Account Public Photo Collections (4)
We create public photo collections using a unique method that stacks these rich media citations to give a better boost to your geotagged photos.
G+ Brand Account Niche Relevant Publishing (4)
We publish a series of niche related and locally relevant content on the optimized G+ Business Page. Each publicly shared post contains safe and effective link sets designed to interlink the publishing activity and connects to a larger brand fortress across a variety of supporting web 2 and Google platforms.
Google My Map with Embeds
Google My Maps are powerful citations owned by Google. Simply put, you need to add directions from multiple points in the city that you’re trying to rank in…
Each “My Map” citation must include, the exact NAP, geo-tagged photos/YT video, GMB category titles, links to the business Google+ page, directions from the city center AND directions from the biggest landmarks in the city.
Submit Links to Google Submit URL Tool for Better Crawl and Indexing
Upon the completion of every task, we are always sure to submit the created links to Google’s Submit URL tool to help increase the rate of crawl and get more of your online properties and brand mentions indexed.
The 120 Day Campaign is designed for higher competition niches and medium-sized cities. It includes advanced GMB ranking tactics for added power and because the optimization occurs over 120 days the brand has a chance to become even stronger, which increases the likelihood of breaking into the 3 pack for competitive search terms.
New Tasks Added are in Blue
All 60 Day Tasks Plus
Create and Optimize 40 More Secondary Citations
Submit to Six GPS Listing Services
We submit the brand information to 6 GPS or GIS mapping and positioning data platforms. These six platforms were selected based on either having crawlable databases or indexable mapping platforms.
Authority Brand Network Links
We build about 40 branded links spread across 4 target URLs from our local link strategy on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles
Social Authority Stacking (DAS Link Building)
We slow drip the highest authority niche links to 14 selected social accounts of your Branded Network.
Apple Maps – Claim and Verify
“Apple Maps is now used three times as often as its “next leading competitor,” namely Google Maps, on Apple iPhones and iPads, the Associated Press reported Monday. Apple’s navigation app tallies more than 5 billion map-related requests each week, the AP said.” Source Your local maps optimization is not complete unless your business is listed and optimized for all of the top Local Maps Apps, including Apple Maps.
Bing Places – Claim and Verify
Admittedly search volume is lower than Google My Business and Apple Maps, but Bing Places is still a valuable listing to have optimized correctly. A correctly optimized Bing listing acts as not only another source of valuable traffic but also as a powerful data aggregator for your company maps listing.
My Map Citations and Brand Mentions
These are manual brand mentions and citations created using the Google My Maps platform. Each one is hand built using local IPs to replicate map mentions from local customers and clients.
Rich Media Citations and Brand Mentions
Additional unstructured citations for the brand created through the brand’s Pinterest account. We create locally optimized boards and places pins that are powerful signals from a top-tier social platform.
Google Places Map Embeds
Additional signals of a brand’s online popularity and prominence, we make sure that the place map gets embeds and shared on niche relevant blogs and web 2.0’s.
Google Authority Stack and Google Sites Network
With all the changes to Google local maps (GMB) in the past 2 years, it’s easy to get left behind…the 7 pack was reduced to a 3 pack, the maps ranking algo now takes into consideration organic ranking position, there’s no public link to the GMB listing itself, possum filter wrecked havoc, and G+ Brand Pages no longer connect to the GMB listing.
We have found that by stacking the authority of a brand’s other Google properties, such as YouTube, public Google Docs and Slides, My Maps and Blogger and by consistently using the brand’s NAP on these other properties, combined with interlinking correctly, that you can quickly boost a brand’s prominence and it’s map ranking.
Write and Syndicate 2nd Premium Local Press Release
The 180-day campaign is designed for the highest competition niches and large metropolitan areas. It includes everything from the 60-day and 120-day options and many more strategies available exclusively from Web 20 Ranker. This is designed for 3 Pack domination.
All 60 Day and 120 Day Tasks Plus
GMB Website Creation
We set up a brand site within the GMB dashboard. This acts as an additional branded property and interlinks to the GMB listing, the main company website, and selected brand profiles and features a Google Map embed, hours, and NAP information.
1k Words GMB Website Content
A high-quality article written with call to actions and complete company information. We are using this article similarly to the original GMB descriptions where we highlight the location and geo-area as well as the brand’s services and contact information.
Client Site On-Page Local Optimization
Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on the target page.
Client Site Store Locator, Map Embed, and Schema
We further optimize the local business JSON markup, Google Maps embed, local relevancy linking, NAp and hours, and a store locator feature.
Create and Optimize Geo-Network
Geo-Networks create local relevancy for a brand, a key ranking factor in the local search algorithm. These networks can help make the difference is high competition niches and large metro areas that now have an infinite number of map pack based on searcher proximity.
15 Geo-Local Articles and Links
We create top quality content for the geo-network, specifically discussing the location and combine this with our proven link strategy designed to funnel massive geo-relevance to any brand.
15 Driving Direction Maps w Embeds
Each article in the geo-network also gets a unique driving direction map either embedded or linked from within the local article. These driving direction maps literally tell Google that your brand is relevant all across the city helping to offset the proximity factor.
Create and Optimize Niche Network
Focused specifically on the top category we are targeting, these web 2.0 accounts are miniature authority sites all about your main and secondary categories. Combined with our advanced link concepts and the geo-networks above this tactic is an extremely powerful way to blast through the maps competition.
Before You Sign with Anyone Else Compare Results, Reputation, and ReSeller Pricing.
Because Results Matter…We have created a holistic GMB optimization process that combines advanced listing optimization, off-page relevance, local brand building and brand prominence strategies that are guaranteed to increase the visibility for your clients.
Our guarantee to you. Our Google My Business SEO 120-Day and 180-Day Campaigns will increase your online visibility by the completion of the campaign or we will give you another campaign for free.
Easily Earn 100 – 300% ROI When You ReSell these Wholesale Packages
Only our Single Pay Campaigns are Eligible for Faster Turnarounds and Optional Add-ons
Yes absolutely! We provide a live link to your workbook report that is emailed out to your agency email that you ordered with at the initial set up of your campaign. This report shows the progress each month along with links to each of that month’s deliverables. Additionally, we provide an advanced Local SEO Audit at the start of the project and upon project completion which highlights the company’s increased online presence.
Simply submit a list of existing accounts or citations when you submit your campaign information and we will replace those accounts or listings with alternatives. We try to avoid building duplicates so we ask that you please try to be as precise with this information as possible. If you do not have a list of existing citations or accounts we will do our best to search for existing accounts before we build but there is no guarantee we will find them all.
60 Day Campaigns get the top 15 branded social accounts, the top 42 national business listings, and 40 secondary citations.
120 Day Campaigns get 4 data aggregator submissions (USA) or 1 Canadian submission, the top 40 branded social accounts, 40 secondary branded web 2.0’s, the top 42 national business listings, 6 GPS listings, 80 secondary citations, 15 image citations, and 75 My Map citations.
180 Day Campaigns get 4 data aggregator submissions (USA) or 1 Canadian submission, the top 40 branded social accounts, 80 secondary branded web 2.0’s, 10 niche network web 2.0’s, 15 geo-network web 2.0’s, the top 42 national business listings, 6 GPS listings, 120 secondary citations, 15 image citations, and 75 My Map citations.
Despite our overwhelming success with Google My Business Ranking, there are over 100 local ranking factors that come into play. We discuss this in our Local Ranking Factors blog post, and you can learn more about these factors on Moz’s blog post too.
Here are some reasons you may not reach the 3 pack: Not having an address in the city you are trying to rank for (Local Maps reward local businesses), Not ranking high enough organically in blended algorithm maps results (Rank = Prominence), Previous spammy link building to your business G+/GMB listing (Don’t spam Google!!), Multiple Businesses with similar names, associations, owners, or addresses in close proximity.
Yes we use a white label rank tracker to track up to 25 local keyword variations that pull a map result. We allow you to submit 5 main target keywords per campaign and use variations of those. You receive a view key for the duration of the project that you can share with clients and use to monitor and measure performance KPIs.
Can You Verify the GMB Listing For Us?
No, this is not something that we can help you with. Our Google Optimization campaigns require a verified GMB listing prior to beginning any local SEO work.
What are my options for giving access to my GMB account?
We cannot work on your GMB order without access to your account. The easiest method of granting this is to make us a manager of the page. To do this, log in to your account and access the Google My Business page. Select the three dash menu icon in the upper left corner and select Users. Select the Plus icon and add our email address: firstname.lastname@example.org, then select the plus again. There are two other options for allowing us the access we need to optimize your account. First, you can choose to supply our team with your Google login credentials associated with your GMB account. You may also choose to create a new Gmail and make that a manager of the page and then provide us with access to that Gmail instead. Additionally, please make sure that your two-step verification is turned off, as we cannot start an order with this in place. No matter how you choose to give us access to your account, don’t forget about supplying the recovery info!
What is recovery info and how do I supply it?
Recovery info is a Google security measure, which allows you to provide a backup email and phone number which you can use if you are ever locked out of your account. As a security measure, it adds another step for anyone trying to access your account without permission. Recovery info is important for our team, as much of the work will be done from locations that are generally not where your last login occurred, causing Google to enact the security measure. To find out how to locate your recovery info for your order, check out our Recovery Info sheet. https://docs.google.com/document/d/1mViKMWlFpOVbnCnH2N56PA881wo6k9ptU7NOZzGXjZ4/edit
How do I view the progress of my order?
Once your order has been set up by our team and we have all of the login and recovery info needed to access your GMB account, work can begin on your order. Once work has started, you will be sent an email from our GMB Team, which will include a direct link to your workbook, a baseline visibility report, a competitor citation audit, and the view key to the local SERP tracker.
How do I know when my order is complete?
Through your workbook link, you will be able to watch the full process we use to optimize your GMB listing. Once complete, you will be sent a Final Report Package for your GMB order.
What if the NAP Details Change During the Project?
A consistent NAP is still very important to local rankings. If your client’s NAP details change during the course of the campaign there will be an additional fee required to change or update any work already completed.
What Happens if I Cancel My Monthly Subscription? Nothing will happen to any existing optimization that was already completed. Your links, social accounts, citations, created content all belong to you after they are paid for. If you cancel we simply complete any existing tasks for that month that you may have outstanding and close your subscription.
What is the turnaround time? There is no stated turn around time. The Gantt progress chart shows the work that we will perform and the order that we will perform it in. We will progress through each task listed for the month – barring any delays due to account access issues or 3rd party platform issues that we can not be responsible for – otherwise, the stated tasks will be delivered promptly.
What is Your Refund Policy? There is no refund after work is performed, otherwise, you can contact us anytime for a full refund on any tasks not started.
How Long Does It Take to Start Seeing Results?
Most clients are reporting seeing gains within only days or weeks of campaigns starting, but there is no way to pinpoint an exact date. But because these are some of the best methods, the results always outperform anything you would get from lesser quality providers.
Can I Call or Skype for a Consultation? Can I do it before I place my order?
You can schedule a call via the GMB department’s email listed below if you are a current white label GMB client. We can provide you with one complimentary 15-minute call each month. Calls must be scheduled by email first and it is only available for existing white label GMB clients.
Which Email Do I Use for if I Have Questions?
If you have any questions about your order please email email@example.com.