In September of 2015, we hired our first team members with the specific goal of bringing in-house some of the web 2.0 blogging and link building services which were up until then being outsourced with less than adequate results. We wanted a tighter control over the processes and quality control of the SEO, account creation, and link building which we were using for our own lead gen and client campaigns.
For the next few months, the team slowly grew as our internal demand for the foundational SEO services also grew. Around November of 2015, we started selling our first set of white label SEO and link building services to other agencies and marketers. And this continued into the early point of 2016, gaining momentum and traction. Our in-house fulfillment teams growing as were our product lines. But despite this early growth, we still weren’t Web 2.0 Ranker, we still didn’t have an identity. You could find our site selling anything from DFY Google My Business SEO to IFTTT networks to niche blog networks to bulk PBN content.