In September of 2015, we hired our first team members with the specific goal of bringing in-house some of the web 2.0 blogging and link building services which were up until then being outsourced with less than adequate results. We wanted a tighter control over the processes and quality control of the SEO, account creation, and link building which we were using for our own lead gen and client campaigns.
For the next few months, the team slowly grew as our internal demand for the foundational SEO services also grew. Around November of 2015, we started selling our first set of white label SEO and link building services to other agencies and marketers. And this continued into the early point of 2016, gaining momentum and traction. Our in-house fulfillment teams growing as were our product lines. But despite this early growth, we still weren’t Web 2.0 Ranker, we still didn’t have an identity. You could find our site selling anything from DFY Google My Business SEO to IFTTT networks to niche blog networks to bulk PBN content.
Screenshot of Web20Ranker.com from 2015 – https://web.archive.org/web/20151105153926/https://web20ranker.com:80/
In March and April of 2016, we made our first managerial hires to assist with the continued growth of the company. Our varied standalone services were flourishing, specifically IFTTT and niche blog networks. These things were moving the SERPs and smart SEOs were lining up to implement it on their own campaigns. Our GMB Optimization line was burgeoning into what would eventually become one of the most successful white label local maps services in the world. Niki was hired to be our general store manager and Jessie was hired to be our GMB manager-in-training.
Our first acquisition was for a small press release service operated by Local Client Takeover. LCT Press was positioned correctly and had some visibility in the circles we wanted to be in so when the opportunity to buy was presented we quickly decided to seize it. LCT Press was rebranded as Web 20 Press. The acquisition was completed by October of 2016, which coincided with the official organization of Web 2.0 Ranker, LLC. The original members were Chaz Edward, Matt Stack, and Mark Luckenbaugh.
Our small team rapidly grew in 2017, from 2 managers and 15 team members in January to over 50 team members in 3 countries by June. Our company’s rapid growth was due to a few things – being at the forefront of SEO, discovering what was working to move the SERPs and creating a scalable process that allowed us to launch new DFY wholesale SEO services, creating and fostering strategic relationships with other industry leading SEO and digital marketing experts, and the willingness to roll our sleeves up and continuously work on improving every aspect of our company. It’s a lot of work running such a large organization, imagine the customer service demands, the team and HR demands, the R & D and product research, the marketing, the quality control. Expansion can be trying and painful at times. But you just have to face it head-on.
Web 2. Ranker, LLC team photo from 2017
Crypto claimed our partner Matt. Just like Web 20, he crushed it. He probably has a yacht by now and his own private island, we were sad to see him go but continued onwards. Our journey brought us to a realization, to grow beyond where we were we needed more top-level SEOs on our roster. With Matt’s departure, we were short-handed as it was. We rolled the dice and contracted with an experienced agency owner. Bringing on Neil allowed us to put in place a manager focused exclusively on creating the best white label reseller seo services and building the team that would turn the goal into a reality.
Expansion doesn’t just mean adding more team members to fulfill existing services but adding new services that our agency partners can rely on to deliver consistent and powerful results to their clients. Alex handles our guest post and niche edits teams and provides assistance to our agency partners that need a pro to create anchor text strategies so they don’t need to worry about it. Emily has helped grow our press and media team into one of the busier press release agencies – she also co-manages our 12 person writing team along with Justin – and the best part is our press release strategies actually are still effective unlike many of the competitors who are using outdated tactics that are more likely to get you filtered than provide any real value. And Charlie has helped us grow the on-page SEO service from only being available as part of a campaign into a real standalone service that is delivering results for local and national campaigns, even for some huge household brands have turned to us for on-page optimization when they were doing a website and brand relaunch.
Our Integrated SEO Agency dashboard complete with campaign reporting, SERP tracking, site auditing, and integrated messaging system is currently in open beta. Not only will this dashboard enable our agency partners to oversee every aspect of their white label campaigns with us, but provide an easy portal to directly interact with Neil and our white label SEO team and be able to share a view-only link with their clients without every revealing the source of your campaign fulfillment.
Our GMB Management dashboard using the GMB api is going to allow our GMB teams to effectively schedule and publish weekly Google My Business posts (one of the things we are seeing actually result in more local visibility, clicks, and calls), manage every aspect of GMB optimization, provide local rank tracking and citation auditing capabilities for a powerful Local Maps management system.
In June of 2018, we officially opened our white label manual outreach service. These are white hat brand mentions and links on real websites that have verified monthly traffic and powerful backlink profiles. Our guest posting service is designed to fill a large gap that we identified in the market – namely too many guest blogging services just selling links from a set list on sites that have been passed around every large SEO agency to the point of toxicity.
Company Photo 2018
Founder and Partner, Chaz started SEO in 2009 specializing in the highly competitive locksmith niche. He has since grown multiple online and offline businesses leveraging his expertise in local and national search optimization. He has spoken atLCT Live 2017 On Google My Business Ranking Factorsand has been a recent panelist at theRocks Digital Local Search Day Expert Panelwhere he spoke about the future of local search. His holding company owns portions of multiple brands including Web 20 Ranker and Local Viking a GMB management software that manages over 40k active listings.
Mark has helped propel Web 20 Ranker into the fastest growing US-based white label SEO provider by focusing on developing systems, processes, and strategic partnerships. Mark is a featured SEO coach in the LAB and is the co-founder of Local Client Takeover and the LCT Live Conference, a 7 figure agency owner, and owner of large SEO brands like Web 20 Ranker, Jensen AI, and Digital Swarm. His experience in online marketing and search engine optimization, combined with real experience in scaling a client agency is an invaluable resource that Web 20 Ranker partners can tap into.
Owner of a successful client agency, Neil has brought years of high-level search optimization and digital marketing experience to spearhead Web 20 Ranker’s continued vertical growth as a dominating provider of white label SEO services. He manages our team of SEO technicians, our SEO dashboard developers, and agency and partner success. Neil’s professional achievements include CEO of Tahoe Creative Solutions, Inbound Marketer at Tahoe Media Group, Digital Media Arts graduate from Full Sail University. You can follow Neil on LinkedIn or contact him at email@example.com.
Niki began her career with Web 20 as an apprentice to Chaz in 2015 and has since become Store Manager. She is the point person that helps keep all of our white label services running smoothly and efficiently. She has assisted in launching over 30 successful private label SEO services and helps manage over 50 team members across 3 continents. You can connect with Niki on Facebook or by emailing firstname.lastname@example.org
At any given time we have over 100 active GMB SEO campaigns and Jessie oversees the team that optimizes all of them. Over the past 3 years, she has managed over 700 Google My Business campaigns making her one of the most experienced local search experts in the field today helping coordinate local rankings in some of the most competitive niches. You can connect with Jessie on Facebook or by emailing her at email@example.com
Don’t trust your brand’s news syndication to just any team, our press service sets the standard for affordable quality press distribution. Emily ensures that we deliver a consistent quality news release guaranteed to get picked up by the best outlets, manages over a dozen writers and editors, and handles the majority of our customer service. She is an alumnus of HACC and you can contact Emily at firstname.lastname@example.org
Site-level and page-level optimization is an integral part of every successful SEO campaign and Charlie helps ensure that this technical avenue is handled with the proper care by a true WordPress expert in on-page and technical optimization. Our on-page teams have handled projects that ranged from local websites to hub and spoke sites for fortune 200 companies. You can contact Charlie by emailing email@example.com
Alex began his career at Web 20 2 years ago as Mark’s SEO assistant and has recently moved into a leadership position in the outreach team and niche edits team. He ensures that our anchor text audits and consultations are performed at an expert level, that outreach site quality metrics are followed, and that the fulfillment of link orders runs smoothly. You can reach Alex by emailing firstname.lastname@example.org
Manpreet has recently moved into a leadership position on our quality assurance team. She came to us with over 4 years of experience in digital marketing and a wide-ranging skill set and we quickly identified her unwavering attention to detail. She ensures that SOPs are followed, that service quality remains consistently high, and works to implement continual improvement of each service line.
Every World-Class Campaign Includes:
Technical Site Audit
Back Link Audit
White Hat Link Outreach
Digital Brand Building
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