We manage the SEO, you manage the attorney leads.
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Site Analysis & On-Page Optimization IncludedReal-Time Project Tracking
Competitive Legal SEO Strategies For a Competitive Market
All DFY SEO Resellers Receive Rank Tracking, Anchor Text Analysis, and Semantic SEO Audit
Certain niches require a more custom approach to search optimization in order to exhibit results. Attorney sites rank much better with campaigns that are designed to meet their unique needs and follow their explicit regulations, as opposed to shoehorning them into the same type of SEO that works for less competitive, less strict industries. As a full service white label SEO reseller company, we choose to use our expertise in white label attorney SEO along with proven industry tactics in order to deliver results. From Web 20 Ranker’s Law Firm SEO campaigns, you can expect:
High Impact Website Optimization Designed To Rank The Toughest Attorney Keywords
Options for Local SEO & National SEO Focused Law Firms.
Completely outsourced and managed for you! Our approach to white label search optimization has always been a comprehensive one. From strong digital brand building strategies to white hat linking building and outreach, we believe in creating campaigns that target the specific areas that hold most businesses back from ranking. We also include important content marketing and social media marketing tactics, both of which have been proven in establishing long-term rankings for top industry keywords.
Focus Your Team on Selling Digital Marketing Products While Our Experts Seamlessly Handle Your Search Engine Optimization Fulfillment On The Back End.
Semantically Optimized On-Page With Competitor Parity Review
Every good white label SEO campaign starts with a technical audit proposal, followed up by proper site-level optimization and a round of advanced on-page and semantic optimization. We base our on-page work on both the findings from our audit and a round of competitor analysis that is done during the keyword generation phase of any SEO strategy. Our primary focus is on TF-IDF strategies that can increase our relevance for our targeted key phrases, while still allowing us to increase the number of ‘call-to-action’ type terms that our website is able to rank for, which will ultimately lead to more exposure, more leads, and more click throughs for your legal practice.
While your client’s firm is focused on getting cases, they probably aren’t too worried about the health of their website, so long as it is functional. Our first month of DFY Law Firm SEO sees our experts honing in on finding, identifying, and correcting major issues that could be holding the website back. Even sites that seem well optimized at first glance tend to see measurable wins in terms of indexation, impressions, and organic traffic following this early phase optimization.
Web 20 Ranker’s White Label Lawyer SEO makes white hat search optimization for attorneys easy. Just select the competition level your firm needs and any add-on services for maximum impact, submit a short form of required information, and our team goes to work delivering comprehensive Attorney SEO strategies at a wholesale price. Think of us as an extension of your own in-house marketing team; a group of expert SEOs dedicated to managing the SEO fulfillment for law firms. We’ll work diligently each month to pursue top rankings for each of your clients.
Our Lawyer SEO Campaigns include everything that you need to rank a law firm website and increase the online visibility of a firm or attorney in any location, across any practice type. Aside from approving written content, this is one campaign that you can completely pass off to our fulfillment team. You don’t need to invest in more links and one-off services or virtual assistants to order them for you; each SEO campaign is a complete ranking solution handled by a team that you know and trust.
Law is one of the most competitive and difficult to rank niches. SEO for law firms often needs to be more in depth with more niche specific and authoritative link building and content marketing factored into the equation. We built a comprehensive suite of advanced SEO services and tasks into each of our DFY Campaigns, making them the perfect fit for quality SEO in a variety of industries. We start with digital brand building and foundational SEO development, quickly moving into on-page and technical SEO work that can differ with each site. From there, it’s all about compiling strategies for continuous content and link building that expound on the measured improvements we’re already making. We design all of our DFY SEO campaigns to make your agency look like superstars when it comes to managing client acquisition and backend fulfillment.
Read our Lawyer SEO FAQs Page or Learn How to Select the Correct Competition Level for Your Campaign
There’s a Good Reason Web 20 Ranker Is A White Label SEO Reseller Service For Some of the Largest SEO & Legal Marketing Agencies.
We spent years listening to feedback and cultivating the right strategies into our SEO campaigns in order to create happy reseller partners. You can see many of our campaign testimonials below, or watch more of our review videos. We’re always committed to your satisfaction and the satisfaction of your law firm clients. We strive to be the best solution for search optimization for attorneys and law firms, with white label SEO partnership programs and affordable reseller pricing.
Includes all of the tasks and deliverables from the entry-level set-up and also 5 more niche placement links, 10 Tier 2 Links to boost the guest post, plus an additional 75 social accounts, and a high traffic guest post from a website with a guaranteed minimum 3k+ monthly organic traffic
Includes all of the tasks and deliverables from the entry-level set-up and also
Each month, we work on your campaign tasks presented in your agency dashboard in conjunction with our online visibility strategy, altered for each campaign. Our service is comprehensive and moves from technical SEO to on-page optimization, to off-page link building and signal creation.
You’ll always be able to follow along with the progress of your monthly campaign with real-time access to your project deliverables, rank tracker, and Drive work folder. You’ll be able to monitor keywords and rankings or review deliverables alongside our SEO team. Every asset or deliverable created for your attorney client will be logged and available to you, with logins, at any time during your campaign.
Set Up Keyword Tracking and Campaign Reporting
We track up to 5 main keywords and 20 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.
We track the overall progress of our monthly campaign in our dashbaord. We use a dedicated Google Drive folder to store all of the monthly deliverables, reports and creatives. You will have shared access to all campaign files and reports. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.
Google Data Studio Level 2 Report w/ 4 Goals
Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualization, attribution modeling, and audience insights.
Stop paying monthly fees on your client reporting and you can instantly increase your margins on every campaign. On average, monthly reporting costs $120 per year for each client, but with our low, 1-time data studio set-up cost you can save more than 50% on the monthly recurring cost of client reporting.
Site Health Check and Technical Audit
We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.
Anchor Text and Semantic Audits
In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.
Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.
This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags and Submit Updated XML Site Map.
We perform an advanced on-page optimization for the target page. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our page tuning action plan on one main targeted page.
Premium Content Upgrade
It takes more than the average copywriter to create relevant, quality content for a law firm. From website content to outreach articles, your brand’s message needs to always be accurately represented. We use experienced legal SEO copywriters to create well researched and written content for your campaign each month.
1k Legal Blog Post
One of the ways we use Premium Content for our law clients is through the creation and marketing of legal blog posts. We’ll research current industry trends, locally relevant news, and competitor content in order to determine topics and create a valuable piece of content for your site every month.
Write and Syndicate a Premium Press Release
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
As a local SEO agency, you know that citations are an important part of your strategy. We’ve found through numerous tests that niche specific citations can create additional industry relevance and authority. We’ll make sure that your client is listed in some of the top law firm directories available.
(5) Law Niche Network Sites w Tiered Links
The more niche relevancy we’re able to generate for your site, the easier you’ll be able to rank your client pages. Our team will create niche specific account hubs that can be used to post niche relevant content and link back to your business website using niche specific anchor text. This can help to drive both authority and niche relevancy back to your site and can be used to target multiple practice areas.
Legal Guest Post
Guest posting and outreach is a great way to bring in website traffic and brand recognition. And niche specific guest posts are that much more relevant and powerful when used with the correct SEO strategy. We include a monthly guest post on top legal blog sites that allow guest posting submissions. These submissions need to be even higher quality than a normal guest post, and are always written by our top tier writers.
Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)
Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Social Essential Optimization
We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.
Social Fortress Optimization
In month 2 we continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your client’s digital brand. Optimization methods are completed just like in month 1.
Social Ultimate Optimization
In month 2 we continue creating and optimizing the brand’s social profiles including even more must have accounts for your client’s digital brand. Optimization methods are completed just like in month 1.
We create 4 hub profiles for the brand and use those to interlink the created social accounts together. This results in a powerful branded network that we promote using tier 2 link building methods.
Standard Guest Post
Guest posting opportunities are a great way to get the word out about your brand and bring in valuable link juice to your pages. Manual outreach is also a core way that we bring in additional referral traffic with our campaigns. We’ll also showcase our industry expertise by creating niche specific articles to be submitted to viable outreach sources each month.
10 Tiered Links for Law Niche Network Sites
We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.
Branded Link Building
We continue building brand links to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.
Deep Link Building
Google Site Microsite
We create a custom Google Site’s Site with optimized embeds, media, and interlinked to a network of other relevant Google properties. These Google sites are effectively used to push rankings to other brand properties such as the website, a My Map, or an important industry listing or citation. You can view a live example here: https://sites.google.com/site/seohanoverpa/
We continue building brand links this month to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.
Google Network Link Building
This strategy expands upon the Google Site created above and includes an interlinked network of Google assets that are publicly indexable and can be used for brand mentions and keyword relevancy including 12+ Interlinked Public Google Drive Properties that funnel SEO value back to the optimized Google Site.
Tier 2 Google Network Links
We promote the entire Google Microsite Network with quality tier 2 links designed to safely boost the Google properties while funneling additional relevance and equity to our target pages.
Page-Level Optimization (2nd Round)
We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.
Alternate Between: Premium Press Release, Blog Posts and Brand Link Building
Month 7 starts with a Premium Press Release, and then each month after that we alternate the services between 3 options. Press Releases and Brand Links ensure that we continue some link velocity using branded anchors to pillow and diversify our contextual posting and authority placements if ordered. And our blog post helps continue to capture long-tail keywords, internal linking opportunities, and adds to the site’s total number of indexed pages.
When selecting a turn-key GMB or SEO solution for your clients you want to ensure that the management team behind the fulfillment is experienced and reachable. Experience – Chaz, Mark, Neil and Niki can account for ranking 1,000’s of businesses websites and hundreds of thousands of keywords across nearly every niche there is. With over 30 years of combined SEO experience, there isn’t anything we haven’t seen or overcome on our quest to achieve the highest rankings. And since we are directly hands-on in every single managed SEO campaign you and your clients benefit from this collective of experience.
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There is no easy answer when it comes to how much or how little your lawyer client needs in SEO. Luckily, there are several easy ways to find out just how hard hitting your client SEO needs to be. You can get a rough idea of the competition using the target area size and the general competition level of the niche, or you can have one of our experts review your site through our Campaign Recommendations form.
There is no monthly contract for DFY SEO campaigns, although the service will rebill each month so that work can continue. If you wish to stop work at any time, you can cancel your subscription on your end or alert our team to do so.
As a white label SEO wholesaler, we work with a variety of clients at any given time, often in the same niche or area. It is rare that we work with two or more companies that are direct competitors at any time. However, there is no guarantee that we will not work with another agency who works for your client’s competitor.
Every SEO package comes with access to our white label agency dashboard. You can use this management portal to communicate with our team, check for updates in rankings through your keyword tracker, or grab reports and logins for deliverables as they are completed. The campaign dashboard is updated in real-time, so you’ll always know what’s coming up for your project and anything that is recently completed.
We have three core packages available for law clients to get quality SEO. You may also choose to put your client on a general SEO campaign, although this will not include the heavy hitting and legal niche specific tactics included in the SEO for Lawyers campaigns.
EntryEntry Level is the basic campaign and is a good fit for small law firms, such as those in small towns with just a few local competitors. If your legal practice has been established for a few years and has been previously optimized, the Entry Lawyer SEO Campaign is a good way to continue work that has already been done.
MidThe Mid Level is a more advanced SEO package with additional niche placement link building opportunities. This campaign works great for just about any legal practice. Clients with specializations and more niche practice areas see strong movement on the Mid Level campaigns. If you’re unsure whether an Entry campaign is enough, we recommend choosing the Mid service.
Elite Some lawyers need more aggressive SEO in order to rank. The Elite Level Lawyer SEO Campaign is filled with quality content creation and niche specific link building strategies designed to help rank even the most competitive legal practice. If you need the best of the best, the Elite Level campaign is a perfect fit.
Good SEO takes time. Your campaign manager will give you an idea of the expectations for your campaign following the audit and setup phase. On average, we see a number of DFY SEO clients seeing good movement by month 3 and top rankings of main terms around month 6. Some sites will require more time to rank.
Once you’ve submitted info through the seoreports.agency dashboard, our team will get to work auditing your site and starting your campaign. We’ll make sure that we have access to key reporting nodes like Google Analytics and Google Search Console, as well as a correct level of access to your website backend.
Your campaign will include monthly content creation. We ask that you keep an eye out for emails or dashboard communications from our team pertaining to content approval or changes to your campaign. Making sure that your content is approved in a timely manner helps to keep several aspects of your campaign on track, such as the monthly round of deep link building.
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