Press Release Buying Guide
So many Press Release options to choose from…
This guide will help you streamline the press release planning & buying process. We detail & categorize each press release option so that you can determine the best press release to choose for your specific project or campaign. We even break down the Media Enhancements (add-ons) so you’ll know exactly what extras you’ll want to add on to your press release campaign!
WEB20 Ranker offers a full lineup of Press & Media services for agencies and SEOs. We make it easy to customize a press release project to meet your exact needs with many service options and Media Enhancement add-ons! As always, if you need additional help deciding on your Press Release or how to use them best, don’t hesitate to reach out to our support team, available Mon to Fri 9 am to 5 pm, by live chat, phone, or email.
Select an option from the right menu or scroll down for our buyers guide to get started!
You can also check out our press release knowledge base to learn all the best press release SEO tactics and our top Press Release SEO Strategies, like what keywords/links to use and more.
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Press To Establish A Brand & Increase Visibility
Standard Press Releases are a super affordable choice to quickly establish brand voice & authority mentions. You get 450+ press release links for less than $50! No images or map/video embeds included.
Premium Press Releases are also a very affordable way to secure powerful brand links & brand mentions from authority news sites, increasing business exposure. Use these in local campaigns for semi-structured citations & NAP mentions + Google News Inclusion is Guaranteed.
Premium Syndication w/ Voice Search increases your chances of voice snippet features with syndication to the Voice Search ecosystem (Google Assistant & Amazon Alexa). Plus, powerful brand links & brand mentions from authority news sites w/ premium press release syndication. (Add Voice Search Syndication to other prs too!)
Do-Follow News Links PR Establish authority mentions and Do-Follow Links for your brand on regional and national news affiliates sites such as NBC, Fox, and more. Google News inclusion is guaranteed.
Bulk Premium PR Credits Purchase the premium press release service (writing included) in bulk at a heavily discounted price. White Label Press Distribution Reports are included (your reports branded with your agency’s name & logo).
Premium Newswire Syndication Only Credits Have a writing team and just need your articles syndicated? Buying in bulk allows your agency to save money while accessing one of the best newswires available. Get powerful brand links & mentions from authority news sites to increase business exposure. Includes white label distribution reports branded with your agency name & logo. Writing is NOT included.
Press To Boost Other Links
Do-Follow News Links are great for boosting Guest Posts, brand mentions, and brand properties! You get 550+ Do-Follow News Links and guaranteed Google News Inclusion with every PR, providing the boost your links need.
AP News Brand Feature w/ Yahoo Finance & MarketWatch + Do Follow Syndication leverages powerful, authoritative press links to maximize exposure. These high-quality press sites provide a powerful burst to other links. Includes Voice Search Syndication & the Handwritten Article Upgrade.
Do Follow PR Syndication Credits are a valuable bang for your buck; you get 550+ Do-Follow links for each prewritten press release! White Label Press Distribution Reports are included (your reports branded with your agency’s name & logo). Writing is Not included. If you only need one PR, you can purchase a single Do-Follow PR too.
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Press For Competitive Markets & Niches
Do-Follow News Links are great for boosting Guest Posts, brand mentions, and brand properties! You get 550+ Do-Follow News Links and guaranteed Google News Inclusion with every PR, providing the boost your links need.
Targeted Media Outreach w/ Premium Syndication is best for newsworthy topics & announcements – the more newsworthy, the more likely journalists will be interested in your release. We custom-build a list of 1,000 niche & location relevant contacts (no pre-made lists), then send your release to each one. Plus, premium syndication to 550+ outlets with Guaranteed Google News Inclusion, Handwritten Article Upgrade, & Voice Search Syndication included. Add Targeted Media Outreach to any PR to take your news a step further!
Tough competition? Increase your clients’ brand visibility with AP News Brand Feature w/ Yahoo Finance & MarketWatch You can secure authoritative mentions on three well-known, major news outlets. These powerful links are great for brand announcements, public relations, branding, & exposure. *Add 550+ Do-Follow News Links for powerful links & maximum exposure. Includes Voice Search Syndication & the Handwritten Article Upgrade.
Press For Agencies & Bulk Discounts
Bulk Premium PR Credits are perfect for agencies wanting to outsource their press release writing & syndication. Get the same quality premium press release, but at a heavily discounted price! White label press distribution reports are included (branded with agency name & logo), which you can send right off to your client.
Premium Newswire Syndication Only Credits are for agencies with a writing team that just need releases syndicated. Buying in bulk allows your agency to save money while also accessing one of the best newswires available! Increase business exposure with powerful brand links & brand mentions from authority news sites while saving money! You also get white labeled distribution reports, (branded with agency name & logo). Writing is NOT included.
Do Follow PR Syndication Only Credits get you 550+ Do-Follow links for each prewritten press release – agencies can save big by buying in bulk! White label press distribution reports are included (branded with agency name & logo). Writing is NOT included.
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Press Release Media Enhancements & Add-Ons
Customize a press release campaign to meet your exact needs by adding impactful Media Enhancements
Add Voice Search Syndication Increase your chances of voice snippet features with syndication to the Voice Search ecosystem (Google Assistant & Amazon Alexa).
Handwritten Article Upgrade Our Premium & Do-Follow press release services include unlimited edits & rewrites! But for those who require the highest level of writing associated with their brand, we can assign a senior writer to your news to handwrite the perfect article! The most popular niches to consider this upgrade for: Doctors/Healthcare, Dentists, Law/Legal
The Targeted Media Outreach and AP News Brand Feature w/ Yahoo Finance & MarketWatch services already include this handwritten article upgrade.
Do-Follow the Links (550+ PR Do-Follow Links) Add the Do-Follow the Links enhancement to a premium syndication order to get the most exposure with 550+ news & media outlets total with Do-Follow links to power up your Guest Posts, Brand Mentions & more.
Add Targeted Media Outreach to 1k Journalists Take your news a step further! Best for newsworthy topics & announcements, get a customized media pitch (no pre-made lists) sent to 1,000 industry-relevant journalists. Includes a senior writer assigned to your news.
2X the Email Contacts (2k) USA Industry Contacts For the Targeted Media Outreach service only. Increase the chance of getting your story picked up by journalists & media outlets most relevant to your industry by doubling the number of media contacts to 2,000!
Bundle w AP News Brand Feature Looking for maximum exposure? Bundle the AP News Brand Feature with any of our press release services and get your release published on Associated Press News, Yahoo Finance & MarketWatch for powerful links! This includes a senior writer assigned to your news.
White Label Press Distribution Reports If you need professional reporting to share with your clients while representing your agency, we can brand your press release reports with your agency name & logo for a one-time fee. These branded reports are included free if you buy a bulk press release order. Buy once and get branded press release reports for life!
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