The Importance of JSON LD Mark Up for SEO
JSON-LD is a way of making websites more easily indexable. It can be embedded in the script and can be placed in any position on the site. With other data forms, you have to put this information in the body of the page.
It is simple to use but offers a structured way to connect and organize data. You no longer have to write for a human or for a search engine. This allows you to do both.
Why is it so Important?
It gives a more accurate portrayal of what is on the site and creates a linked structure. In a way, it is like a spider web. Each strand is linked to the next one in the sequence in a logical and predictable way. It helps the search engine understand your content better.
How does it Work?
The JSON-LD snippet is embedded into your webpage. It is written in schema.org vocabulary, so it is simple enough for web crawlers to understand. You can reuse the snippet on other similar pages if you like.
How to Get it Right?
Big daddy Google has issued a warning when it comes to this markup, however. Google will not display content that has a lot of snippets that human visitors cannot see. So you do have to make sure that the markup appears in text that your visitors will be able to see onsite.
We Can Help
We can help you strike the exact right balance. Start off by using our free schema generator to create the JSON-LD to incorporate.
How Do I Use the Schema Generator?
It is on our site, under the- “GMB and Maps” tab. Just select “Free Local Schema Generator Tool” from the drop-down menu.
If your site has a verified GMB listing, things are a lot simpler. You just click on the green button and go through to the next page. You will need to input as much detail on that page as possible, but the advantage is that it pulls a lot of information from the GMB listing.
In total, there are not that many fields that you need to fill in.
If you do not have a GMB-verified listing, you need to click the red button. On the next page, you will find a lot of fields that need to be filled in. It is a bit of a pain to manually complete these fields, but the upside is that you don’t have to worry about writing your own schema markup.
The tool can save you a lot of time, and ensure that your markup is 100% correct. Just complete the information and hit the “Submit” button. Once the schema has been generated, test it out by clicking on “Test Your Schema.”
If it is not working, it will normally mean that a required field has not been completed correctly. Who says that creating a markup needs to be hard work? With our simple tool, you can get the perfect code every single time. From there all that you need to do is put it on your page.