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Today only, score an extra 10% cashback!
We’ve also got BIG news in the world of SEO testing…
Mike has been busy testing press releases for a blockchain project, and the insights can be applied to your SEO campaigns!
🔬 SEO Mad Scientist 🔬
Powerhouse PRs Are Ranking in The SERPs!
Welcome back to another update. In this test, we ran a PR for a blockchain project.
The project had a very competitive brand name “Koin Crew” which was the name of a well-known news station team.
The project itself is built on a newer blockchain that still has some competitive keywords in the cryptocurrency space.
We wanted to target the main industry terms with the PR, as well as brand the website for the name “Koin Crew”
The PR was run on December 11th, 2023
Received syndication on over 400+ sites including Yahoo Finance:
https://finance.yahoo.com/news/koin-crew-spearheads-revolutionary-koinos-012700275.html
Almost immediately after syndication, we discovered our PR ranking for our brand name “Koin Crew”.
Interestingly, this time it was not the Yahoo Finance release that seemed to be performing well. It was Global New Wire this time.
And we can now see the website ranking for the brand as well.
But when we started to look up our other target terms, we saw a variety of different sites ranking:
“Koinos Projects”:
“Koinos News”:
“Koinos Blockchain”:
The Yahoo PR also showed at number 14 for “Koinos Blockchain”, but 2 different Yahoo PRs were ranking for different terms:
With the primary one showing for just “Koinos”:
This all started to show within the first week of running the PR, but unlike our last PR test, many of our PR rankings have yet to correlate to website rankings aside from one of the exact anchors we used in the PR to link to our website:
“Koinos token tracking” and “Koin Crew” are the only terms that seem to have been impacted by the PR. However, there is no direct link for the term “Koin Crew” in the PR, other than the URL links in the NAP at the bottom.
This leads us to believe that the branding (PR title and NAP reference) primarily impacts brand terms on the website whereas organic commercial terms are mostly impacted by the actual links in the PR. This is of course organic only. In previous tests, we have seen a stronger correlation between local geo grids and the PR optimization itself.
We did use the primary commercial terms for the project in the PR to link directly to their website which is not usually recommended, however in this case, it seems to be performing well. We will continue to monitor its progress and report back the organic impacts.
Until then, Happy testing!
💰 New AI Training, Press SEO Tests & Other Updates 💰
The SEO Vault: Episode 219
There wasn’t too much news for the Google Review update and other algorithm changes. But there’s still lots of tea…
Discover the impact of press on rankings in episode 219 of the SEO Vault. Plus, boost productivity with Mike’s AI training!
We also discuss recent changes…
- GBP SEO strategy updates
- GA & GSC dashboard integration
- 2024 Webinar on content optimization
Ready to stay in the loop? Watch the episode here or listen on your favorite podcasting platform.