WEB20 TOOLS
The right tools make a world of difference!
Every tool here was born from the same labs that power our own campaigns. We built them to solve real problems faster, smarter, and cleaner. Now you can spend less time clicking around and more time growing client results.
Tools & Resources
Tools Built by Agencies, for Agencies Like You
Leverage our tried and tested strategies to grow your agency! From checklists to calculators, we want your agency to thrive. These are the tools that take you to the next level.
SEO Testing Library & Lab Notes
We invested years into rigorous SEO testing, and we’re sharing it all with you. From proven SEO techniques to new trends, we reveal the secrets to dominating rankings, driving traffic, and achieving long-term success.
Get a competitive edge with tested SEO tactics! With over 73 SEO tests (and counting), you get access to the same powerful testing library our R&D team uses to maximize campaign performance. Don’t waste time and money on outdated tactics—drive success with what’s working now!
Custom SEO & Link Recs
Get strategies built for your clients, not some cookie-cutter checklist. Our custom recommendations provide a clear, data-driven path to better rankings, straight from the source.
Each rec report is rooted in data from hundreds of campaigns, tested in the real world, and refined inside the SEO Mad Scientist Lab. No guessing. No generic advice. Just clear, actionable guidance that moves rankings and revenue faster.
You need consistent, measurable results. This is your solution, all while saving time and simplifying your SEO strategy.
GBP Listing Recovery Lab
Suspended GBP listings are what nightmares are made of…lost leads, pissed-off clients, and no clear answers from Google. So we documented our entire GBP recovery process we use to achieve 100% recovery rates!
Now you can use these battle-tested resources to not only recover listings fast and keep your clients visible where it matters most, but also prevent suspensions before they happen!
Includes custom Recovery Assistant, Complete Handbook, Step-by-Step Playbook, and Document Checklist.
SEO Pricing Calculator Bundle
Completely revamped and updated, our bundle includes three downloads to help make pricing SEO easier and faster than ever before. Multiple resources will have you intelligently building cost models and efficiently pricing with calculator tools customized to your agency and SEO pricing model. Stop wasting time getting hung up on pricing when preparing proposals and download your free bundle now.
Location Page Audit Bundle
Get everything you need to spot issues, fix gaps, and build stronger local landing pages that actually rank.
You’ll get a detailed checklist to quickly catch what’s missing, plus a complete workbook to easily implement in your existing processes. It’s the same process our team uses across thousands of local SEO campaigns!
Technical SEO Audit
Technical issues can negatively impact campaigns, but digging through response codes and potential keyword cannibalization can take hours. Our technical audit tool automates this analysis, so you can identify and fix the issues quicker – for FREE.
You could even work this technical audit into your initial campaign work. Other agencies charge for audits like this. But our focus is helping you grow your agency and get work done faster…
Triage SEO Checklist
This FREE 14-Page SEO Triage Checklist walks you through exactly what to analyze when rankings drop. Easily review sites with a fine tooth comb with our SEO Recovery Process so you can take back control of your online visibility.
Recover lost rankings, get stuck sites moving, and identify every issue preventing you from reaching the top SERPs…
AI Content Tool
Add our game-changing AI tool to your repertoire! Now SEOs, agency owners, and digital marketers can all take control of their content strategy. From generating SEO-optimized blog posts to crafting social media content that resonates, we built this tool with each of you in mind…
Create content maps and custom content templates, generate content using our pre-built templates, or design your own strategic content models. Unlock free access to the tool with $500+ monthly spend & connect your Open AI API Key.
White Label Proposal Generator
You must always put your best foot forward in sales. Proposals are one of the first touch points with a prospect, so you need it be as perfect and polished as possible.
Don’t invest hours before a client commits to a campaign. Use our white label proposal generator to quickly create professional deliverables you can use to close deals.
