Our hypothesis is that employing PBN links, when executed with strategic precision and caution, could positively influence search engine rankings without immediate negative consequences. This theory is underpinned by the belief that the nuanced application of PBN links—focusing on diversity in anchor text, judicious distribution across home and inner pages, and meticulous selection of PBN types—can yield beneficial outcomes in terms of keyword rankings and impressions.
TEST SETUP
This PBN test looks at the effectiveness of PBN links, as well as their safety when linking to a website. To test this, we built ONLY PBN links to our clean test site we had previously built from over 30,000 words of repurposed content from archive.org. We used this site in a previous test, but we had not built a single link to the website before this new PBN test.
We used 50 Budget Links, both standard PBNs and your average $15-$20 links, with only “brand” and “brand in location” anchors. We sent 40% of the links to the homepage (20 links) and 60% of the links to the inner pages (30), with only 2 or 3 to each inner page. The site had 19 service pages so we divided them up this way: 2 links to 11 pages + 1 link to 8 pages = 30 links total.
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