08.28.2020
Our hypothesis is that incorporating Schema markup into a website’s pages, including location markup on each page and service markup on service pages, would significantly impact organic search rankings when compared to a baseline website with identical content but without Schema markup.
We still see a lot from reputable SEOs in the community who swear by the power of Schema for ranking organically, so we continued to test this. If you read our previous tests then you know our signal variable tests did not show any real organic indexing power, and our split tests showed mixed results where Schema-based sites rarely showed #1 compared to our other tests…
We decided to retest the split test on a bigger level to see if there was something we missed.
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