HOW DO ADDITIONAL LISTING CATEGORIES AFFECT KEYWORD RANKINGS?

📝Insight into Listing Signals

Google seems to emphasize a filter or process of “we want to figure it out”, rather than relying on stated info.

📝Keywords in Categories

If you want to maximize impact of listing categories, it's fairy simple with insight from this test.

📝Building Trust is Crucial

In order for listings to maintain rankings gained, the brand must build trust.

📝Do Authoritative Categories Matter?

We saw no updates or ranking increases from adding these sub-categories.

📝Lost Rankings for Relevant Terms

Adding irrelevant categories that contained terms relevant to our industry showed strong results.

📝Improved Rankings

Adding more services to our listings had a notable impact, underscoring the increasing importance of category research in the evolving algorithm.

📝Reviews Supporting Services

Revealed a significant algorithm shift, showcasing quicker impacts on SERPs, especially with keyword-focused reviews elevating listings for long-tail keywords.

📝Local Increases with Services + Reviews

We saw consistent ranking movement, emphasizing the impact of proper services and encouraging relevant reviews.

📝Relevant Categories Improve Visibility

Related services listed under other categories seemed to influence related terms a listing was relevant for.

Test Timeline, Overview & Visuals

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