05.07.2021
Our hypothesis is that incorporating unstructured citations with map embeds, specifically when leveraging a Private Blog Network (PBN) alongside the NAP (Name, Address, Phone Number) details, will significantly influence Google’s local search rankings for a business. We theorize that even without structured citations, the inclusion of unstructured citations that contain the business’s NAP information, particularly when combined with map embeds from a controlled source such as a PBN, can lead to a rapid and noticeable improvement in the visibility of the business for targeted search terms, including those partially or fully included in the business’s name. This test aims to isolate the impact of these unstructured citations to understand their standalone effect on search rankings, distinct from other local SEO strategies.
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