HOW DOES THE GMB LISTING ADDRESS AFFECT RANKINGS?

Our hypothesis is that the visibility of a listing’s address on Google My Business could significantly impact its local search engine optimization (SEO) performance. This effect is speculated to arise from geo-relevance signals, which may vary depending on whether an address is displayed or omitted from a listing.

The first test was fairly simple and required only removing the address on a listing that we already had recorded rankings for. Because we already had rankings data, we could better see how the rankings responded after removing the address… 

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