IS OFF-PAGE SCHEMA LINKING MORE POWERFUL FOR RANKINGS?

Our hypothesis is that integrating off-page Schema markup within backlinks (specifically, embedding a business’s Name, Address, and Phone number (NAP) along with Schema on an external site) would significantly impact the search engine results page (SERP) rankings of a website more positively than just having the NAP details without Schema markup. This is premised on the observation that off-site Schema markup might carry more weight in influencing a website’s rankings than on-site Schema due to its potential in signaling relevancy and authenticity to search engines from an external source.

In this test, we did the same split test from above but without any onsite Schema markup…

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