WHAT CONTENT IS INDEXED BY GOOGLE?

Our hypothesis is that Google’s algorithm assigns different weights and considerations to various elements within a webpage’s metadata and content, with a particular focus on the meta title and meta description, for the purpose of indexing and ranking in search engine results pages (SERPs).

We performed two single variable indexation tests on a single page to see what Google is currently looking at in terms of indexing 

We started by testing the meta title and seeing how much content Google counts in that area. We also tested the same concept using the meta description. Here are the two specific tests that we ran…

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