IS EXIF DATA INDEXABLE OR HELPFUL IN LOCAL SEARCHES?

Our hypothesis posited that integrating Exchangeable Image File Format (EXIF) data within images could have discernible effects on various aspects of search visibility, namely organic search indexation, on-site organic search performance, and local search rankings through Google My Business (GMB).

EXIF (Exchangeable Image File Format) data is a standard way to store metadata in images. Here are the questions we had before starting:

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