SEO Podcast Co-hosts: Sophie Allen + Bucky Helms

Highlights From This Episode

• We have ramped up Campaign and Link recommendations and Demo/Strategy calls.
• Google October 2022 Spam Update Rolling Out – 11 Months After Last Spam Update
• Google Tests New Local Finder Design With Expanded Services Listing (SEO Mad Scientist Tests 🤔)
• Google: A Character Is Needed After The /? Of A URL To Be Unique

What’s Going on With Our SEO Brands

Stay in the know about new services, products, software, and more.

WEB20 Ranker Weekly Update

3:10 Brand updates, deals, promotions, and news.

• Sign up now if you’re not signed up for the WEB20 Ranker weekend update!
• We have ramped up Campaign and Link recommendations and Demo/Strategy calls.
• The Halloween sale starts next Thursday.
• We’ll be launching business niche guest posts next month.
• We will be launching Bio Hub links to replace Authority Stacks.

SEO Mad Scientist Update

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35:18 What signals impact GBP rankings?

SEO News For The Past Week

44:36 Catch up on the latest industry and algorithm updates.

• Google October 2022 Spam Update Rolling Out – 11 Months After Last Spam Update

SERP Changes We’re Seeing

• Google Tests New Local Finder Design With Expanded Services Listing (SEO Mad Scientist Tests 🤔)
• Google Product Panel In Search Testing Expand Pricing Details
• Google Local “Preview This Place” Large Image Carousel
• Google Trending Now For Shopping Results

“Google Says”

• Google: A Character Is Needed After The /? Of A URL To Be Unique
• GoDaddy Rep: AdSense & Analytics Improves Google Indexing, But It Does Not

SEO Q&A

46:50 I own a local home service business, and we are expanding to a neighboring state. We currently sit at the top in our city on the SERPs.

My question is, how should I create the new location page URLs, and how should I link out?

Should I link out to this new location from the homepage? If so, when listing the locations we serve, should I 301 back to the homepage on the location list section on my homepage, or should I create a location page for the city we already rank in?