Highlights From The Episode:

• Vjosa’s SEO Background: Vjosa shares her experience in the SEO industry, starting almost a decade ago in content marketing and later joining Web20 Ranker. She implemented triage processes and reporting while working closely with clients as a liaison.
• The hosts emphasized improving SEO processes, understanding AI and search engines, and the impact of reviews on local SEO.
• The hosts discussed tracking leads, utilizing review platforms, the future of AI in review processing, and announced a Fourth of July sale by Web20 Ranker.
• Michael and Victor shared updates on the WEB20 Ranker brand, including a quarterly webinar, local SEO course, and Bing Chat’s image recognition testing. They also explored AI’s potential in generating videos, games, and NPCs, and briefly mentioned concerns about competitor abuse of Google’s search quality feedback form.

1:20 Q&A with the Guest.

WEB20 Ranker Weekly Update

27:10 Brand updates, deals, promotions, and news.

• Sign up now if you’re not signed up for the WEB20 Ranker weekend update!
• 4th of July sale coming up in 1 week
• This year we’re changing up the prizes… top spenders will unlock access to a private IN-PERSON mastermind with Mark, Nate, and Victor
• Q3 Webby will be on Monday, July 10th – Victor will discuss how to accelerate your SEO wins.
• We launched the Local SEO 3.0 course last week.
• New blog about AI & Local SEO from Lasha.

Recent SEO News

33:53 Catch up on the latest industry and algorithm updates.

• Bing Chat Tests Image Recognition & Visual Search
• June 14th Google Search Ranking Algorithm Update & Fluctuations
• Finally: Google AdSense Integrates With Google Analytics 4
• Google Bard Gets Lens, Lens Detects Skin Conditions & Helps You Shop
• Google’s New Search Quality Feedback Form

SEO Q&A

49:44 I’m having trouble trying to rank the landing pages on a client’s website for “keyword in city”. The towns I’m targeting are all very small with sometimes 0 competition for that keyword.

• a lot of pages never even got indexed
• some previously indexed pages are now starting to get de-indexed
• the content was manually written (no AI content)
• URL structure: website.com/locations/city-name

Does the “build a landing page for each location” approach still work in local SEO like it used to for new sites or was there a change that I am unaware of?

I have a couple of old sites with that URL structure that I have successfully ranked with this approach and that are still ranking well, but I haven’t built a new site like that in a while.

Any feedback is appreciated.