Highlights From The Episode:
- Victor and Michael shared updates on a Fourth of July sale and a mastermind event, as well as an upcoming webby focusing on accelerating SEO wins.
- They also discussed the importance of using branded anchor text in link building and how service pages should prioritize relevant information rather than keyword-specific anchor text.
- They also touched on topics such as AI-generated content, the end of support for sitemap pings by Google, and the potential impact of low-level DR0 links on site rankings, offering defense strategies.
Web 2.0 Ranker Weekly Update
1:24 Brand updates, deals, promotions, and news.
Recent SEO News
23:45 Catch up on the latest industry and algorithm updates.
SEO Q&A
31:21 We have a site where we are seeing more and more low-level (DR 0) links showing up. Mostly these links are to photos on the site. It’s definitely having an effect on our site rankings.
Is this some sort of new competitor attack? And if so, any suggestions on how to defend against it? I don’t want to go disavow all these sites because I’m sure it will leave a huge hole in Google’s graph, which would cause even more damage. Not sure how to handle this one…
35:50 How important is it to have accurate NAP on my website and other places where I build links?
Our previous guy did some link-building after that we changed our location. So now I can’t find him to edit them.
What’s the solution?
38:18 Linkbuilding: Do you use only one single link per post or do you use multiple links?
I’m talking about our main contextual article style link assets.
For our money site and/or primary t1 links…PBN, FB page, Twitter, WordPress, blogger, cloud, etc…
I’ve been using at least 2-3 per article in case one of those links gets deleted (Twitter gets suspended, blogger or WordPress gets deleted, etc), I still have at least one if not two other links that are, hopefully, still alive and will remain that way
So that post isn’t a total waste of resources and the tiered chain of links behind that post is not totally broken either.
I’m thinking of also incorporating at least one redirect link that I have control over so I can swap them out as needed for the same reasons noted above…and for variety.
That said, multiple links are going to split the juice between them to some degree, but it’s all going to the same endpoint anyways…
I’m thinking about the benefits of branding, establishing the entity, and co-citation/occurrence type factors for Google. By having your properties interlinked like that.
So I figure I’ll just do both, and for the single link per post link building campaigns, I’ll just use the best t1 links that are stable and established and not at any real risk of getting deleted long term. If not my money site, which is obviously stable…really well-established, and seasoned t1 links.
