Highlights From The Episode:
- We had a special guest Damon Burton, a prominent figure in the SEO industry. With a journey that began as a freelancer and evolved into an entrepreneur, Damon shares his insights into the power of quality content in SEO that he used to outrank two billion-dollar businesses on their branded queries.
- Victor engages in a dynamic conversation with Damon Burton, diving deep into the world of problem-solving content. Discover how Damon’s approach to addressing audience pain points through intentional content creation has been the cornerstone of his success.
- Victor and Damon dive into the allure of storytelling in building brand loyalty and crafting resonant content. The conversation also highlights the meticulous attention Damon’s team pays to detail, and how this approach sets them apart in the realm of SEO.
SEO Discussion
0:46 How Damon got started with SEO. He started with two accounts that were in automotive retail and electronics manufacturing.
4:23 How he outranked two billion-dollar businesses, i.e. The Bachelor and SEMA show, on their branded queries.
10:15 How he and his team provide a value proposition to their clients by having quality content.
14:31 How to choose and pay SEO writers
21:47 Damon’s process for writing his book “Outrank”. You can get a free version of this book at https://www.freeseobook.com.
28:58 Damon’s final takeaway on content marketing.
WEB20 Ranker Weekly Update
26:31 Brand updates, deals, promotions, and news.
- Sign up now if you’re not signed up for the WEB20 Ranker weekend update!
- The Labor Day SEO sale starts next week.
- Mad scientist CTR manipulation tests have now been concluded
- There are updates to the Local SEO course 3.0.
