23:02 Web 2.0 Ranker Weekly Update
– New Blog Post: How to Report Local Wins to Clients – Everything about GMB and Local SEO Metrics You Need
– All GMB and SEO Campaign Content is Now Upgraded
– Case study on custom signals is running

30:26 SEO News for The Past Week
– Google Inner linking to other SERPs in rich snippets – BUG
– John Mueller: Google: Adding Images To Your Pages Won’t Make You Rank Higher
– Gary Illyes says Changing A Bit Of Content Based On IP Address; Google Likely Won’t Penalize You
– Google added a business selection drop-down feature to the Google My Business contact us form. So now when you go to the contact us form in the Google My Business help section, it will ask you to select which business you need help with.

34:40 SEO Mad Scientist Update
Previous Test: GMB in flux. no reliable results SEO Mad Scientist Test This Weeks Tests: GMB Map Embeds

Q&A

4:32 How do you measure the impact of Google’s authority stack?
8:34 For guest post anchors, do you recommend using a certain percentage of brand name anchor text, vs partial match or exact match keyword?
13:00 EXIF data on the images are still sticking or are they being wiped out?
17:11 Any tips on getting the Google site indexed?
19:30 What plugin or security software are you using on the client’s site?
42:42 What’s the strategy to push the visibility footprint out?
49:00 GMB videos, An Added Value? Also do Youtube videos with keywords on the title do help your local ranking?
58:15 Rankings are Up but Phone Calls went down?